Transcript July PR Hot Sheet

to Issue 4 of District 62’s PR Hot Sheet. Public Relations is as
much about internal communications as it is about external
communications. This issue concerns both.
Let the World Know
Let The World Know
is Toastmasters
International publicity
and promotion handbook. It provides many
worthwhile suggestions
that makes a VP PR’s job
much easier.
It is a free download available at:
DON’T WAIT!
http://www.toastmasters.org/lettheworldknow
Use the
District 62
Fall
Conference
for multiple
PR
activities
Nov 11 - 13
Oct PR Hot Sheet
Tips & Tools for Toastmasters VP PR’s
Talk the Talk
SPECIAL NOTE: Terry Rogers is the District 62 Lt. Governor Education & Training
Don’t scare off a potential media
500-2,000 words long and can run
friend by not knowing the difference
on multiple pages within the
between a press release and an
publication issue. Turnaround time is
article.
often weeks, sometimes, months.
A press release originates from
Distribution is limited to the
an organization that is announcing a
originating publication and/or
singular (past or future) event. It is
any sister publications. The
usually 200-400 words long and fits
publication retains the copyright to
on one page. Turnaround time can
the article.
be a few hours, or just a few days.
Also, saying “article” can generate
Distribution is wide-range and no
a turf war with the publication’s
legal rights are granted to any media
journalists – which is best to avoid.
outlet.
Thus, when saying “Press Release”
An article originates from a
make sure you mean “Press Release”
specific publication (with the author’s
– and you will find the point of
byline). The article’s author
contact to be much more
interviews you and other
receptive to receiving and
relevant people. It is usually
publishing it.
©2011 Toastmasters District 62