Transcript July PR Hot Sheet

Welcome to Issue 5 of District 62’s PR Hot Sheet. Public Relations
is as much about internal communications as it is about external
communications – which this issue addresses.
Pause. Give Thanks.
If each of us pauses for a moment to
count our blessings, we will notice that
many of those blessings are right in
front of us. That includes family,
friends, co-workers, neighbors, and, of
course, fellow Toastmasters.
The compassionate constructivism
environment of Toastmasters provides
an international family which is always
ready to welcome us and help us.
Now, that’s a blessing.
ACT NOW!
Use the
District 62
Fall
Conference
for multiple
post-event
PR
activities
Nov 14 - 18
Nov PR Hot Sheet
Tips & Tools for Toastmasters VP PR’s
Create a Media List
NOTE: Below are excerpts from Page 14 of Let the World Know, the TMI Publicity &
Promotion Handbook available at http://62toast.com/uploads/Pub_LetWorldKnow.pdf .
Before you can pitch your message
being a good listener and paying
to the news media, create a list of
attention to a reporter’s needs.
media contacts, based on your
Journalist like being helped more
target audience.
than they like being pitched.
In order to be successful when you
They often look for good stories or
pitch, first learn about the editor,
announcements to fill space. You
journalist, or producer you are
might be able to help by providing
targeting. Do this before you
this content.
contact that person.
Keep in mind that even if a media
Keep notes about the contact on
outlet does not cover your news, you
your media list. Then formulate a
have notified its editors about Toastplan to interact with them.
masters – and you have positioned
Your best successes with the news
yourself as a subject-matter expert –
media might not come from a direct
so in time, they may contact you
pitch, but rather as the reward for
for information relating to TM or the
being a good listener and paying
activities you might be promoting.
©2011 Toastmasters District 62