Transcript Slide 1
Using Public Relations to Enhance your Division/ Area John Bauer, DTM Public Relations Officer 2014/2015 Agenda What is Public Relations PRO Role Current Tools Your Role Resources www.toastmasters.org www.toastmasters.org What is Public Relations Is the practice of managing the spread of information between an individual or an organization and the public. The aim of public relations is to persuade the public, Common activities include working with the press and supplying written content for news and feature articles together with arranging interviews with expert spokespeople, speaking at conferences, winning industry awards and internal communication. www.toastmasters.org PRO Role Brand Steward Guardian of the Toastmasters Brand Considers Toastmasters branding guidelines and applies them to promotional materials as appropriate. Communication Channel www.toastmasters.org Members Prospective Members Public Media Current Tools Websites District www.d42tm.org Division or Geographic Club Prairie Horizons District Quarterly Newsletter Monthly Dispatch Events, Deadlines, Results Social Media Facebook (https://www.facebook.com/D42TM) Showcase club pictures, meeting summaries, event results, Twitter (@ToastmasterD42) www.toastmasters.org Announcements for Events, Contests, Education Events, etc. Your Role Let the PRO of all events in your Division and Area Club Officer Training TLI’s Other Educational Training Contests Open Houses, Lunch and Learns Public Events Let the PRO know when members of your clubs are in the media or have completed a personal goal. www.toastmasters.org Resources Constant Contact Monthly Dispatch Meeting Notifications Email tool to the District, Division and Area’s Survey Monkey Registration Surveys District 42 Calendar Events, COT, TLI, Division Days, etc. Sort by Divisions or Geographic areas Anymeeting www.toastmasters.org All Leader Calls Webinars Committee Meetings Division/ Area Council Meetings Resources Toastmasters International PR Corner http://www.toastmasters.org/Members/PRCo rner.aspx Let The World Know (Item 1140) Toastmasters International Brand Manual/ Portal http://www.toastmasters.org/brandportal www.toastmasters.org Homework Assignment Each Division/Area Governor research publications where we may be able to get some free or inexpensive advertising. This will be used to target PR campaign in your area and divisions to help your clubs grow and to possible start new clubs Send your results to PRO John Bauer at [email protected] and Division B Governor Catherine Secundiak at [email protected] by September 5, 2014 www.toastmasters.org www.toastmasters.org