Transcript Slide 1
Using Public Relations to Enhance
your Division/ Area
John Bauer, DTM
Public Relations Officer 2014/2015
Agenda
What is Public Relations
PRO Role
Current Tools
Your Role
Resources
www.toastmasters.org
www.toastmasters.org
What is Public Relations
Is the practice of managing the spread of
information between an individual or an
organization and the public.
The aim of public relations is to persuade the
public,
Common activities include working with the
press and supplying written content for news
and feature articles together with arranging
interviews with expert spokespeople, speaking
at conferences, winning industry awards and
internal communication.
www.toastmasters.org
PRO Role
Brand Steward
Guardian of the Toastmasters Brand
Considers Toastmasters branding guidelines
and applies them to promotional materials as
appropriate.
Communication Channel
www.toastmasters.org
Members
Prospective Members
Public
Media
Current Tools
Websites
District
www.d42tm.org
Division or Geographic
Club
Prairie Horizons
District Quarterly Newsletter
Monthly Dispatch
Events, Deadlines, Results
Social Media
Facebook (https://www.facebook.com/D42TM)
Showcase club pictures, meeting summaries, event results,
Twitter (@ToastmasterD42)
www.toastmasters.org
Announcements for Events, Contests, Education Events, etc.
Your Role
Let the PRO of all events in your Division and
Area
Club Officer Training
TLI’s
Other Educational Training
Contests
Open Houses, Lunch and Learns
Public Events
Let the PRO know when members of your clubs
are in the media or have completed a personal
goal.
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Resources
Constant Contact
Monthly Dispatch
Meeting Notifications
Email tool to the District, Division and Area’s
Survey Monkey
Registration
Surveys
District 42 Calendar
Events, COT, TLI, Division Days, etc.
Sort by Divisions or Geographic areas
Anymeeting
www.toastmasters.org
All Leader Calls
Webinars
Committee Meetings
Division/ Area Council Meetings
Resources
Toastmasters International PR Corner
http://www.toastmasters.org/Members/PRCo
rner.aspx
Let The World Know (Item 1140)
Toastmasters International Brand Manual/
Portal
http://www.toastmasters.org/brandportal
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Homework Assignment
Each Division/Area Governor research
publications where we may be able to get
some free or inexpensive advertising.
This will be used to target PR campaign in
your area and divisions to help your clubs
grow and to possible start new clubs
Send your results to PRO John Bauer at
[email protected] and Division B Governor
Catherine Secundiak at [email protected]
by September 5, 2014
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