Managing in the Digital
Dr. Nooruldeen Nasih Qader
Understand the term information systems (IS)
Understand IS components:
Technology, people, organizations
Understand IS career opportunities
Understand IS and organizational success or failure
Understand the future of IS management
Case: IS at University
Computers are the core component of ISs.
Powerful, relatively inexpensive, and easy-to-use
computers has had a major impact on business
(Facebook, YouTube, Flickr….etc.)
Online Course Management
Online class discussions
Visible economic, cultural, and technological
changes are fueled by globalization
hardware, software, and telecommunications networks
that people build and use to:
collect, create, and distribute useful data in
Key Elements of ISs
Telecommunications networks refer to a group of
two or more computer systems linked together
with communications equipment.
Knowledge as a Business
Knowledge Worker Resource
A well-educated professional who creates, modifies,
or synthesizes knowledge in one’s profession
Also called digital society, new economy
Working with brains instead of hands
The importance of education
Data an d Information
Data: raw material, unformatted information
Information: Data formatted with dashes or labels is more
Knowledge: understanding relationships between pieces of
Technology and ISs
Technology – any mechanical and/or electrical means
to supplement, extend, or replace human activity
Information Technology (IT) – machine technology
controlled by or using information
The goal of IS is to provide useful data to users
IS can be local or global, organizational or enterprisewide
Technology and Business-1
IS professionals must also be able to understand and
manage people and projects, not just the technology
professional systems analyst who can speak fluently
about both business and technology.
Technology and Business-2
good IS personnel possess valuable, integrated knowledge
and skills in three areas—technical, business, and systems
just enough about these areas
IS professional manages or directs those who have
deeper, more detailed technical knowledge
there is an increased demand in many companies for
people with application development skills, especially in
combination with sound business analysis and project
The core competencies (efficiency) that make IS
professionals valuable employees is:
Understand how to build and integrate systems
and how to solve problems will ultimately manage
large, complex systems projects as well as
manage those in the firm who have only technical
knowledge and skills.
Social skills to understand how to work well with
and motivate others.
Early History: Poor Service and Worse
Many of these old- school IS personnel believed
that they owned and controlled the computing
that they knew better than users did, and that they
should tell users what they could and could not do
with the computing resources
If the IS staff cannot or will not do this for us, then
we will build our own systems.
The Modern IS Organization
The IS personnel believe that, fundamentally, they are there to
help the users solve problems and be more productive.
old-school mentality still exists in some organizations
technology and information are there for the customers, not
for the systems personnel. They create:
training centers to support customers.
These service-oriented IS units structure the IS function.
New Service Mentality
It is simply amazing how unproductive a company can be
when the IS personnel and other people within the firm are at
odds with one another.
On the other hand, it is even more amazing how productive
and enjoyable work can be when people in the IS function
work hand in hand with people through- out the organization.
Technology is, potentially, the great lever, but it works best
when people work together, not against each other, to use it.
The People Side of IS
Despite economic ups and downs…
Labor shortages predicted
U.S. Bureau of Labor Statistics
Ranked among best jobs available P-55
Careers in IS
Chief Information Officer
The High Value of IS Personnel
Supply and demand
Large and small companies
Urban and rural
Integrating Skills and Knowledge
Formal education, training, and work experience in ISs as
well as in the functional area that the system supports, such
hardware, software, networking
business, management, social, communications
Integration, development methods, critical thinking, problem
Hot Skills in IS Workers
Office / E-mail
The Dual Nature of IS
Systems can dictate success or failure
companies with bad business models tend to fail
regardless of whether they use IT or not.
companies that have good business models and use IT
successfully to carry out those business models tend to be
Amazon.com, Best Buy, Citigroup, PepsiCo, Herman Miller,
Cisco, Progressive Casualty Insurance, Marriott, FedEx, GE,
Southwest Airlines, and Starbucks.
IS for Competitive Advantage
Strategic Systems, competitive or not?
Competition: doing things faster, better, cheaper
How can systems gain one’s organization a competitive
Being able to understand both the business needs of the
organization and the way in which IS-based solutions can meet
these needs will provide you with a competitive advantage in
the job market P-76.
1. Information privacy is concerned with what
information an individual should have to reveal to
others in the workplace or through other transactions,
such as online shopping.
2. Information accuracy concerned with ensuring the
authenticity of information as well as with identifying
who is responsible for informational errors that harm
3. Information property focuses on who owns
information about individuals and how that information
can be sold and exchanged.
4. Information accessibility focuses on defining what
information a person or organization has the right to
obtain about others and how this information can be
accessed and used.
The gap between those individuals in our society who are
computer literate and have access to information
resources like the Internet and those who do not.
the gap in America is rapidly shrinking
the gap gets even wider, and the obstacles get much more
difficult to overcome, particularly in the developing
countries, One Laptop per Child (OLPC).
Mobile technology may be a promising way to reduce the
affordable Internet access or efficient electronic payment
methods like credit cards.
Business Career Outlook
increasingly moving away from focusing exclusively on local
“global skills” for operating in the digital world.
Three strategies for improving your skills include the
1. Gain International Experience (e.g., culture).
2. Learn More Than One Language.
3. Sensitize Yourself to Global Cultural and Political Issues.
Free economics are the Future of the Digital World
To demonstrate how free economics can be applied to a variety of
industries beyond Web e-mail or online searches
Online banking has become the norm, with millions of
people logging onto their bank’s Web site to pay bills,
transfer money, or review transactions.
the next wave of technology innovation within the banking
industry will be mobile banking.
increased security through the application of various
encryption and authentications capabilities within the
advanced 4G communication networks.
ultimately making the process of paying a bill as easy as
sending a text message to a friend.