Transcript Making Money with Windows Phone Applications and Games Todd Biggs, Director of Product Management John Bruno, Lead Program Manager.

Making Money with Windows Phone
Applications and Games
Todd Biggs, Director of Product Management
John Bruno, Lead Program Manager
Retail…
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The Marketplace Hub
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Promotion & Discoverability
Smartpromotion
multi-variable
Daily
drives
Browse
the catalog
andhigh
algorithmic
ranking
popular
visibility
for
best for
apps
and
discover
newthe
content
and new
games
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Browse, Filter, Search & discover
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Informed Purchase Decisions
Try and buy
Detailed product description
Screen shots
Reviews & ratings
Related apps
Optional game content rating
More apps by developer
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Manage App & Game Updates
Notifications of app updates
on the Marketplace hub
View the details of
a specific update
Update all apps at
Choose
update
once ortoview
the
a update
single app
or of a
details
game
single app or game
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Drive Consumer Connection
Every app appears in App list
Pin a favorite app to Start
Live tiles offer a unique way to
connect with your customers
Provide dynamic information about
your app, game, business or other
products
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Rapid, Transparent & Predictable
Streamlined self service portal
Tools & information
End-to-end management
Detailed
published
policies
Control markets,
pricing
& publishing
Clear process
Manage your product or business
Set
& deliver
onneed
predictable
Everything
you
to knowrhythm
Clearly communicate timelines
From registration, submission to payout
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How You Profit
Single
software
distribution channel
70%
revenue
share
World wide access
Trial• API
• Ease
Credit
cardof&discovery
mobile operator
billing
• Convenient updates &
Paid,distribution
freemium, ad funded and
free
apps
Active
merchandising
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Where Developers Get Paid
30 markets world wide
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Application Platform High Level Architecture
Runtime
Sensors
Media
Tools
Data
Phone
Location
Notifications
.NET Framework managed code sandbox
Documentatio
n
Community
Packaging and Verification Tools
SCREEN
CLOUD
Phone Emulator
Sample
s
Guides
Cloud Services
Notifications
Location
Portal Services
App Deployment
Registration
Marketplace
Identity
Feeds
Validation
MO and CC Billing
Social
Maps
Certification
Business Intelligence
Publishing
Update Management
Developer Portal
Learn…
Build…
Publish…
Earn…
http://developer.windowsphone.com
Getting Started
Get the Windows Phone Developer Tools
Build your Silverlight or XNA Framework
application
Register to publish
Distribute your application
Registration
Create an account
Get validated
Submit applications
Existing accounts just work…
Welcome students!
Publishing Principles
Predictable experience
Transparency and predictability in policies and publishing process
Great tools and support
Publishing Process
Application and Game Submission
App
submission
App
Packaging &
Validation
.xap
.dll
.xap
.dll
Marketplace
Windows Phone 7 Deployment Service
Add
Metadata
Apply
Test
Criteria
.xap
.dll
.xap
Sign
.dll
Key Considerations
Apply best practices for packaging apps
Use trial licenses for better sell through
Consider the Windows Phone Marketplace test criteria
Application Packaging
Use .NET localization best practices
Package multiple languages within the XAP
Leverage trial support via the API
Trial API
Implement IsTrial() API
Up-sell to full-priced content = greater sales
You control functionality or license duration
Trial API Usage Example
if (CurrentLicense.IsTrial().Equals(true))
{
// Application is in trial mode, so
// upsell to full priced content
}
Test Criteria Principles
Phone functionality is protected
Applications are well-behaved on the phone
The certification process is predictable and timely for developers
Test Criteria Pillars
Evaluated
against
regionalfor
policies
Applications
are reliable
Meets
Microsoft
standard
global
technical
content
policiesvalidation
Localization
Applicationsreview
use resources efficiently
Meets application type guidelines
policy
validation
Applications are free of malicious software
Applicationsvalidation
do not interfere with
market
the phone functionality
Tools and Resources
Geographical sales and fulfillment reports
Integrated licensing for trial applications
Device registration service
Device Registration
api
Unlock retail devices for development
Manage registered devices through the
developer portal
Summary
Introduction to Windows Phone Marketplace
How you make money
Publishing applications is fast, transparent, and predictable
Call to Action
Get the Windows Phone Developer Tools
Connect with the community at the developer portal
Build your Silverlight or XNA Framework applications
Register, publish and start earning money!
http://developer.windowsphone.com
@wp7dev
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