Transcript Data-Centric Enriched Immersive Embedded Analytics Master Data Collaboration Business Documents Rich and engaging content Content updated via tile notifications even if your app isn’t running

Data-Centric
Enriched
Immersive
Embedded Analytics
Master Data
Collaboration
Business Documents
Rich and engaging content
Content updated via tile notifications even if your app isn’t running
Download public apps from Windows Store
Install corporate apps
Through
the cloud
Directly
on-premise
Windows 8 or Windows RT devices
Custom LOB
Supported Windows
Store app links
Windows 8 Enterprise, domain joined
sideloading automatically enabled
Windows 8 Enterprise, not domain joined
Windows 8 Pro
Windows RT
sideload key required
(available via Volume Licensing)
Software Assurance
With software assurance in EA/Select
Without software assurance
sideload key provided for free
sideload key must be purchased
Yet 25% of mobile
apps abandoned after
first use3
User Experience
Big Data
New Expectations, 3D Immersive, Haptics
M2M and Quantified Enterprise
Privacy, Collaboration,Gamification
Context-Aware
The Multichannel Norm
Location, Augmented Reality, Intent
Multimodal, Multidevice, Multiplatform, Multisource
Mobile Virtualization
Secure Content, Trusted Environments
3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012
Cloud
Internet of Things
scalability, agility,
new services
Social
Mobile meets HANA
Different user groups have very different
needs and expectations
… even more in Mobile Apps
Importance of groups different per industry
Critical to co-innovate with customers, partners
Key scenarios:
 Mobile to expand existing use cases,
improve or transform user experience
 Mobile to re-invent or transform
business process
Mobile app needs to provide persona-centric context
Different expectations & opportunity with mobile
Consumer-grade UX
Available on key form factors
No app used as is, even small ones
Platform needs to accelerate not hinder
Very small apps typically not attractive
App Stores to incorporate SLA challenges
Implementation effort can kill adoption…
One deployment and development model for apps