Transcript Oleksandr Krakovetskyi

State of mobile market
1. App Store: ~ 1 200 000
2. Google Market: ~ 1 300 000
3. Windows Phone Store: ~ 255 000
This statistic contains data on the number of apps available for
download in leading app stores in July 2014. As of that month,
Android users were able to choose between 1.3 million apps.
Apple's App Store remained the second-largest app store with 1.2
million available apps.
State of mobile market
1. Only 2-3% of new publishers will top the App Store or Google
Play.
2. Marketing budget ~ $250-500k per app.
3. App is not only a development but marketing and available
ways of distribution.
4. 80% of all revenues generated 20% of publishers.
5. The time of big players.
Health & Care + Wearables
1. Apple iWatch, Pebble,
Samsung Gear, Google Glass
2. Fitness & weight trackers
3. Medicine equipment
4. Cloud connected
Internet of Things
IoT refers to the interconnection of uniquely identifiable embedded
computing-like devices within the existing Internet infrastructure.
Communication
1. WhatsApp acquired by Facebook for
$19B.
2. Skype acquired by Microsoft for $8,5B.
3. Yo! received 1,5 million of
investments.
4. Viber acquired by Rakuten for $900
million.
5. Facebook made Messenger as a
separated app.
Payment systems & mobile banking
1. Bitcoins and other cryptocurrencies.
2. Payments with NFC/QR codes.
3. E-commerce growth (Alibaba IPO).
4. Mobile banking with augmented
reality (Westpac, New Zeeland),
http://futurebanking.ru/post/2587.
5. Mobile payments for food
parking/delivery/other services.
New business era
1. Better services: GetTaxi and Uber,
indoors navigation, geo services.
2. Privatbank uses iPads as target
platform for operators.
3. Integrated task management
systems.
4. Programs of loyalty.
5. Augmented reality.
6. Thematic app stores.
Social & e-gov apps
1. Mobile apps and services of
the Government of Moscow.
2. Open data & government data
visualization.
3. Red Alert app offers a Yo!
update on missile attacks.
Q&A
[email protected]
@msugvnua