Transcript “The biggest chunk of eye candy we’ve seen has been the unveiling of the significantly retooled Windows Phone Marketplace – and needless to.

“The biggest chunk of eye candy we’ve
seen has been the unveiling of the
significantly retooled Windows Phone
Marketplace – and needless to say, it’s
a looker!”
“It's going to look like the rest of
Windows Phone 7, which is to say, it's
going to be swipey and zoomy and all
those things that made Windows Phone
7 interesting looking.”
“The Marketplace was also demonstrated, and it looks gorgeous, but this is very
similar to Apple and Google’s app stores except for one killer feature: Microsoft
is going to require developers to allow buyers to demo all apps before they are
purchased.”
John Brownlee on winning features
John Herrman on the WP7 legacy
Chris Ziegler / Engadget
“Microsoft has a killer collection of developers ready for
launch as well, ranging from games, to media and
productivity app devs. Notable developers include The
Associated Press, Citrix, EA Mobile, Foursquare,
Namco, Pandora, and Popcap Games.”
Devindra Hardawar on WP7 Marketplace ISVs
“Though late to the party, Microsoft's new Windows
Marketplace for Mobile is welcome, with the usual
collection of free and for-pay apps found on rival
smartphones. The store has a slick interface similar
to Microsoft's Zune portable media players.”
“The Windows Phone Marketplace ties
right in with the Metro interface and
finally -- at least in appearance -seems to be worthy of the operating
system on which it resides.”
Phil Nickinson on
WP7 Marketplace
Ed Baig on Marketplace unveil
“I was quite pleased with the detailed descriptions,
features, requirements, and size of the apps. It was
also great to see reviews and screenshots of the
applications so you had a good way to evaluate
whether or not you want to make a purchase.”
“There’s also some nice integration with new services such
at the Marketplace for Mobile applications and MyPhone
synchronization.”
Michael Gartenberg on early
Marketplace adoption
Matthew Miller on the 6x experience
3
Microsoft Confidential
“The look of the marketplace itself is a stark
difference from Windows Mobile markets before: it’s
clean and seamless, searching and scrolling through
screens makes finding applications easier and even
the aesthetics and UI are beautiful.”
Marc Flores on ease of use
World wide access
Single software distribution channel
Default on Quick Start Screen
Active merchandising
One Button Search
Browse by Category, Genre …
Deepen Customer Connection
Trial API - conversion
Credit card & mobile operator billing
70% revenue share
Paid, freemium, ad funded & free apps
Push Notifications & Dynamic Tiles
Automatic Updates
Program Details
Free Tools!
$99 / year
No limit for paid apps
5 free apps
and…
That’s it!
Streamlined self service portal
Tools & information
End-to-end management
Detailed
technical
test
Set markets,
pricing
& criteria
publishing schedule
Detailed content policies
Clear in-process status updates
Vetting process average is 10 days
Certification process average is 5 days
Monthly payout
β
Taiwan
Hong Kong
Singapore
30 markets
world wide
Application Platform High Level Architecture
Runtime
Sensors
Media
Tools
Data
Phone
Location
Phone Emulator
Notifications
Samples
Documentation
Guides
Community
.NET Framework managed code sandbox
Packaging and Verification Tools
SCREEN
CLOUD
Cloud Services
Notifications
Location
Portal Services
App Deployment
Registration
Marketplace
Identity
Feeds
Validation
MO and CC Billing
Social
Maps
Certification
Business Intelligence
Publishing
Update Management
Developer Portal
Learn…
Build…
Publish…
Earn…
http://developer.windowsphone.com
Getting Started
http://developer.windowsphone.com
Publishing Process
Application and Game Submission
App
submission
App
Packaging &
Validation
.xap
.dll
.xap
.dll
Windows Phone 7 Deployment Service
Add
Metadata
Apply
Test
Criteria
.xap
.dll
.xap
Sign
.dll
Marketplace
Key Considerations
Packaging Apps
Using the Trial API
Passing Certification
Application Packaging
Use .NET localization best practices
(http://msdn.microsoft.com/en-us/library/w7x1y988.aspx)
Package multiple languages within the XAP
Keep your XAP under 20mb
Trial API
Implement IsTrial() API
Up-sell to full-priced content = greater sales
You control functionality or license duration
Trial API Usage Example
if (CurrentLicense.IsTrial().Equals(true))
{
// Application is in trial mode, so
// upsell to full priced content
}
Test Criteria Pillars
Evaluated
against
regionalfor
policies
Applications
are reliable
Meets
Microsoft
standard
global
technical
content
policiesvalidation
Localization
Applicationsreview
use resources efficiently
Meets application type guidelines
policy
validation
Applications are free of malicious software
Applicationsvalidation
do not interfere with
market
the phone functionality
http://go.microsoft.com/?linkid=9730558
Device Unlock for Application Development
api
Unlock retail devices for development
Manage registered devices through the
developer portal
3 devices/year
1 device/year students
Call to Action
Get the Windows Phone Developer Tools
http://developer.windowsphone.com
Connect with the community at the developer portal
http://social.msdn.microsoft.com/Forums/en-US/category/windowsphone
Build your application or game
Register today, publish later this summer
and start earning $$$$
http://developer.windowsphone.com
@wp7dev
Questions? Demos? The Latest phones?
www.windowsphone.com/business
developer.windowsphone.com
www.windowsphone7.com
Hat Contest*
Session Contest*
Questions?
* Restrictions apply please see contest rules for eligibility and restrictions. Contest rules are displayed in the Technical Learning Center at the WPH info counter.
– Breakout Sessions Mon &Tue
Monday
WPH301
WPH202
WP7: Deploy Microsoft Forefront Unified Access Gateway for Access Control
to SharePoint, Exchange and more.
Deploying Windows Phone 7 with Exchange Server and SharePoint Server
Tuesday
WPH203
WPH313
WPH304
WPH305
WPH306
Overview of the Windows Phone 7 Application Platform
Windows Phone 7 Architecture Deep Dive
An In-Depth view at Building Applications for WP7 with Silverlight (Part 1)
An In-Depth view at Building Applications for WP7 with Silverlight (Part 2)
Developing Occasionally Connected Applications for Windows Phone 7
– Breakout Sessions Wed &Thu
Wednesday
WPH310
WPH311
WPH309
WPH307
WPH308
Designing and Developing for the Rich Mobile Web
Developing Mobile Code Today that will run on WP 7 Tomorrow
Silverlight performance on Windows Phone
Building Windows Phone Games with XNA
Building a High Performance 3D Game for Windows Phone
Thursday
WPH303
WPH314
WPH312
Understanding the Windows Phone 7 Development Tools
Learn Windows Phone 7 Development by Creating a Robotic T-Shirt Cannon
Understanding Marketplace and Making Money with WP7 Applications
– Interactive Session & HOL
Windows Phone Interactive Sessions
Windows Phone Hands On Labs
www.microsoft.com/teched
www.microsoft.com/learning
http://microsoft.com/technet
http://microsoft.com/msdn
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