Transcript BA 499 – Sarah, Kambria, Kelsey, Bita  Objective: To provide a fun and unique experience for each customer  Goal: To keep.

BA 499 – Sarah, Kambria, Kelsey, Bita
 Objective: To provide a fun
and unique experience for
each customer
 Goal: To keep occupancy at or
above 85% all year long
 Services: Treehouse and/or
cabin rentals along with
numerous activities
 How are we
different?
 What kind of
image do you want
to portray?
 What position in
the market do you
want to hold?
 Target Market Segments
 Economic Environment
Trends
 6 in 10 respondents had
taken a vacation in the U.S. in
the last year
 Young adults (especially 2534) are a key segment for
travel marketers
 25-34 year-olds are spending
the most per household on
travel
 Substitutes
 RV parks,
campgrounds,
outdoor resorts
(Sunriver), outdoor
activities
 Are these substitutes
a threat?
 Who are your major
competitors?
 Where are they and
what do their markets
look like?
 Why do consumers buy
their products?
 What are their strengths
and weaknesses?
 CRM
 Customer history and preferences
 Monthly newsletter
 Advertising
 Partnerships with outdoor retailers and outdoor
recreational service companies
 K C K's Shop & Outdoor Equipment & Wyatt’s Outdoor
 Package Deals
 Bundle treehouse reservations with outdoor activities