Transcript Social Media

Self-Promotion
SOCIAL MEDIA | JULIET DAVIS
Do Job Boards Work?
13.2% of
jobs are
found
through job
boards
(many of
which are
low level)
Less than 1%
of executive
jobs are filled
through job
boards.
70% of jobs
are found
through
networking.
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U.S. Bureau of
Labor
Statistics
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LinkedIn: Like Facebook for Professionals
Facebook: Your friends are your network.
WordPress and Blogger: Allow you to create
your own web site (for professional blog,
portfolio)
YouTube: Can deliver video of you performing
on the job (e.g., presenting, training, teaching,
etc.)
Twitter: for professional tweets and networking.
The 6-D Job Candidate
What Social Media Does That Resumes Don’t:
Show Personal Presence (Image, Professionalism, Personality, etc.)
Demonstrated Skill (Social Skills, Communication Skills, Live Performance, Portfolio)
Develop and communicate with your network.
Your Public Persona is a Form of Capital
Get richer now.
Social Web Persona (public)
Personal
Life
Professional
Life
Video
Remember to separate your public persona from your private personas.
1) Clean up your online presence
2) Use tools strategically to deploy a campaign
Take flight.
Understand Your Audience and Their Goals
“WIFM”
Know the
Google yourself.
What image
does this photo project?
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Tweak those privacy settings
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Clean up galleries and posts (even among friends)
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Remember your friends ARE your network.
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Remember 6 degrees of separation (at MOST)
Get a Professional-looking Headshot
(IF you’re going to show yourself at all)
What messages are these photos sending?
Clean up your posts.
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After my brother went to rehab . . . (personal drama)
I love motorcycles (dangerous hobbies)
I
Barrack Obama (politics)
Have you accepted Jesus Christ as your personal
savior? (religion)
I couldn’t go to work because the baby was sick
(home life responsibilities overshadowing others)
Top Business
Networking Tool

Collect contacts.
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Share your resume and web links.
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Ask your contacts to recommend you.
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Use posts to network.
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Use “Job Seeker” (but don’t rely on it)
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Save articles (LinkedIn is trying to become full service)
Linked In
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How to get updated content regularly
Linked In
LinkedIn Tips
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Complete your profile 100%
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Include all info that’s on your resume.
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Use key words throughout your profile that relate to your
industry/profession of interest so that your profile is searchable.
Avoid using slashes between critical keywords, for example,
"sales/marketing.“
Most experts believe users with more connections and recommendations
show up higher in search results.
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“Dress for the job you want” (your photo)
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Create a strong headline (Social Media Specialist)
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Keep your posts professional.
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http://www.job-hunt.org/social-networking/be-found-on-linkedin.shtml
Join Professional Organizations & Networking Clubs
Research Companies
YouTube Videos
Need to be embedded in a web site to be found
Trebor Scholz
Your Tweets
“Tell us about yourself.”
Keep it professional
No TMI (personal drama, insignificant detail, dangerous hobbies, politics, religion)
Practice your “elevator pitch” and carefully craft your profile statement.
Sample Bio Blurb (Profile)
Verbal Spiel (Elevator Pitch)
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VERBAL: I’m a graduate of
_______ (institution) where I
majored in _______ because I
wanted to ________. I’ve been
fortunate to intern at _________
and learn ___________, which
are skills I’ll be able to bring to a
job. If you think your business
could benefit, please feel free to
check out my online portfolio.
Here’s my business card.
Web Blurb (Concise Statement)
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TEXT: Interactive media marketer
and content developer
specializing in:
- Social Media Communications
- Web Development
- Corporate Blogging
- Copywriting
- Public Relations
- Integrated Marketing
Communications
Sample “About” Statement:
Be Audience-Centered, not Self-Centered
Self-Centered Bio
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Unprofessional:
I was born in a snow storm in
Montana in 1982.
WE DON’T CARE—
EVERYONE WAS BORN
SOMEWHERE.
Audience-Centered Bio
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Professional:
Growing up on a farm in
Montana snow storms made me a
resourceful problem-solver. . . .
(etc.)
NOW WE CARE.
Your Web Site
www.okaydave.com
Your Domain
www.godaddy.com $9.00 per year
Forward your domain to any page you want.
Hosting space: $4.95 per month
Your Blog
QUESTIONS?
[email protected] | www.julietdavis.com