George Pressler, Past President HCE Tom Dougherty, President Elect HCE John Seroka, Member Sponsor Comm Christina Thielst, FACHE, Board Member Moderator Networking Overview LinkedIn Other Social Media.
Download ReportTranscript George Pressler, Past President HCE Tom Dougherty, President Elect HCE John Seroka, Member Sponsor Comm Christina Thielst, FACHE, Board Member Moderator Networking Overview LinkedIn Other Social Media.
George Pressler, Past President HCE Tom Dougherty, President Elect HCE John Seroka, Member Sponsor Comm Christina Thielst, FACHE, Board Member Moderator Networking Overview LinkedIn Other Social Media Sites George Pressler, AIA, FHFI, ACHA http://www.tmadtg.com/ [email protected] Health Care Executives of Southern California would like to thank our Sponsors whose support allows us to provide quality educational programs to the leaders, and soon to be leaders of our industry! Why network? Explore new career options, Find a new job, advancement, Develop your current career, Obtain referrals or sales leads, Develop informational resources that can help you do a better job, Help others, Make new friends, Or simply to broaden your professional horizons • We’ll start by covering the basics of networking • Next we’ll provide an overview to your social media options – dos; don’ts, and what mistakes to avoid. • We’ll explore the use of social media tools and how to leverage them to enhance and expand your networking activities. network / nétwerk n. & v. a group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary) The mission of HCE is to increase the knowledge and professional competency of its members by providing a rich variety of educational opportunities; to enhance their career growth and satisfaction by providing opportunities and stimulus for networking and sharing; and to contribute to the health industry as a whole through the development and promotion of its future leaders. George Pressler, AIA, FHFI, ACHA http://www.tmadtg.com/ [email protected] Tom Dougherty www.DRMCI.org [email protected] Explore new career options, Find a new job, Develop your current career, Obtain referrals or sales leads, Develop informational resources that can help you do a better job, Help others, Make new friends, Or simply to broaden your professional horizons To Help Others • Most people think networking is about benefits to one’s self. • Take the position that you network to help others. • The root of discomfort in network for most is: “selling yourself” • What runs through the minds of many is: • Who am I? • What do I have to offer? • People who focus on themselves turn me off • Fear of being rejected • Fear of being ignored • Lack of self confidence • All these thought and feeling are normal • Approach helps to reduce fear • The major focus: • The other person and learning about them • Ask open ended questions • Through the normal course of conversation will get around to you. • Focusing on others helps with a major networking technique – LISTENING! • Be a “connector” - when the opportunity arises: • Help connect them with someone. •Similar interests •Similar challenges •Similar needs •Other networkers – help build the community • 60 second synopsis: • I’m from ----• I went to school at ----• I’m working at -----; or my experience includes ----• I’m looking for an opportunity to ----• Build your “brand” • Areas of interest • Areas of expertise • The point of networking is -- relationship development. • One does not develop a relationship via a onetime encounter. • One develops relationships by repeated encounters, interactions, and communications. • Virtual relationships are common but to “close” on a job or sale – a face-to-face works best. • Take advantage of your HCE membership to get involved. • Help others - share info that might help • Offer to make “warm” introductions to assist others with networking. • Drop the people you’ve met a line; touch base; see how they are doing; or get their thoughts • Some relationship click, some don’t – this is normal Networking is helping others & building relationships • When we give to someone, we take an important step toward eliciting those “know, like, and trust” feelings toward us. • This produces the natural desire to give back to you. • They’ll want to cultivate a win/win relationship with you. Tom Dougherty www.DRMCI.org [email protected] John Seroka www.Seroka.com [email protected] • Only security in life is your ability to perform • Median # of yrs workers stay with employers • Prepare for change • Study networking • Web service to find people you should connect with • Tool to expand your network by setting up a profile akin to a resume so that people can find you • A network of over 40.3M just in U.S. • #1 business networking site • LinkedIn targets professionals from all over the world including job seekers • Create account: upload your contacts from email account • Search: robust search mechanism • Get suggestions: based on your connections; friends of friends • Join groups: share in discussions; get introduced to others • Best Practices: connect with former bosses, people who worked for you, fellow co-workers and other people who know your work • Get endorsements • Highlight accomplishments • Settings: open to career opportunities • Search for people in your region that work in the industry you are targeting • Grow your network when you don’t need it: you never know when you will need it so keep your profile “alive” • Avoid using boiler plate invite: explain clearly and honestly why you wish to connect John Seroka www.Seroka.com [email protected] Christina Beach Thielst, FACHE http://thielst.typepad.com/ [email protected] • Search (Google) your name periodically • See what is available about you on the public internet – Does it reflect the image you want to portray? • Adjust privacy settings on your social media sites, if needed • Remove undesirable or inappropriate content • Notify site moderators if it violates policies • Engage individuals in their search for information and knowledge • Content can be promoted with links on blog or other social networking posts • Increases search engine rating and helps moves your name to the first page • Add value and be respectful • Create some excitement • Have a clear plan and rules for engagement • Exercise good judgment, no matter which media is used • Patient Health Information • Proprietary Business Information • Confidential (Employment, Medical Staff, etc) • Sensitive Issues and Matters • Facebook – be careful with friends & privacy settings • Join sites to network with others who share your interests • Leave thoughtful & relevant comments on the posts of others • Share interesting blog posts with your LinkedIn connections • Submit guest posts to existing blogs • Start a blog to highlight your expertise & showcase your work • Style – reflect your brand; make it your own • Post short comments on current (140 characters) • Tweet links to your blog posts or comments • Re-tweet the posts of those you follow • Acknowledge retweets & mentions • Monitor posts on keywords • Read, edit and search content posted by others & add new content • Wikipedia • AskDrWiki and MedPedia • Ideal for collaborative projects HCESoCal HCE’s Sub Group: BOG exam ACHE’s Linked In Group: American College of Healthcare Executives HCE’s Twitter: @HCESoCal ACHE’s Twitter: @ACHECongress ACHE’s Facebook: ACHE Congress on Healthcare Leadership • HCE’s Linked In Group: • • • • • 1. ACHE Social Media Networking Resources 2. Social Media in Healthcare: Connect Communicate Collaborate Health Administration Press and Amazon.com 3. Online Book Companion Best practices & Links 4. Connect, Communicate, Collaborate: Exploring New Media Self-Study Course (6 Cat I Credit Hours) 5. Frontier in Healthcare Management - Social Media Issue (Winter 2011) Christina Beach Thielst, FACHE http://thielst.typepad.com/ [email protected] George Pressler, AIA John Seroka Tom Dougherty Christina Beach Thielst, FACHE