Transcript What Is A Buyer Persona? • Fictional representations of your ideal clients. • Based on client demographics, motivations, and concerns. • This exercise.

What Is A Buyer Persona?
• Fictional representations of your ideal clients.
• Based on client demographics, motivations, and concerns.
• This exercise produces key messages tailored to each persona.
B-to-B: Persona Name
BACKGROUND:
• Details about persona’s role at firm
• Gender, Age Range
• Education, interests, professional organizations
COMPANY:
• Industry Segment
• Number of Employees at Company
• Revenue or Assets Under Management
• The firm’s target audience
IDENTIFIERS:
• Buzz words that grab the persona’s attention
Persona Name
GOALS:
• Persona’s primary goal
• Persona’s secondary goal
CHALLENGES:
• Primary challenge to persona’s success
• Secondary challenge to persona’s success
HOW WE HELP:
• How you solve your persona’s challenges
• How you help your persona achieve goals
Persona Name
MARKETING MESSAGING:
• How should you describe your solution to your persona?
ELEVATOR PITCH:
• How would you succinctly describe your solution to engage the buyer?
B-to-C: Persona Name
BACKGROUND:
• Details about this persona
• Gender
• Age Range
• Occupation
• Income
• Family
• Geography
• Education
IDENTIFIERS:
• Buzz words that grab the persona’s attention
Persona Name
GOALS:
• Persona’s primary goal
• Persona’s secondary goal
CHALLENGES:
• Primary challenge to persona’s success
• Secondary challenge to persona’s success
HOW WE HELP:
• How you solve your persona’s challenges
• How you help your persona achieve goals
Persona Name
MARKETING MESSAGING:
• How should you describe your solution to your persona?
ELEVATOR PITCH:
• How would you succinctly describe your solution to engage the buyer?