Transcript Click to add Title - University of Minnesota

Staying Professional in the
Electronic Market Place:
Managing Your On-Line Persona
Vic Massaglia and Laura Diercks
Agenda
On-Line Persona
– Introduction to Social Networking
– Blogs
– Social Networking Sites
 Considerations
– Professionalism
– Student Thoughts
 Discussion

‘Gotta Feel Connected’
Worldwide Confessional
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“We think that confession is good for the
soul, and this no longer means whispering
to a priest in a dark booth. It means
telling everyone about your experiences
and feelings, no matter how distasteful.”
-- Generation Me, by Jean Twenge
What are we doing
in there?
Good stuff…
 Socializing
 Learning social rules
 Decorating profiles
 Exploring identity
 Writing blogs
 Writing software
code
 Risk assessment
 Dating
 Networking
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Discovering music
Producing & editing
videos
Discussing interests
Social & political
activism
Keeping in touch
with friends longterm
Buying/Selling
Job searching
What are we doing
in there?
Neutral or bad stuff…
Seeking validation
 Competing in a
popularity contest
 Venting/complaining
 Showing off
 Dating

Bullying
 Defaming
 Pulling pranks
 Getting even
 Impersonating
 Stalking

Blogs
Site Meter
Second Life
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http://www.youtube.com/watch?v=aFuNFRie8wA
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1,682,527 people logged on in the last 60 days
Mostly 25-34 year olds
60 schools and universities
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– Harvard
– Ohio University
– Vassar
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-Pepperdine
-Stanford
-NYU
Businesses
– 20th Century Fox
– Dell
– Mazda
-Adidas Reebok
-Disney
-Wells Fargo
Social Networking
Sites
Numbers
Age
MySpace
FaceBook
Friendster
Xanga
Total Users
(192,000,000)
(34,000,000)
(29,100,000)
(40,000,000)
12-17
11.9%
14%
10.6%
20.3%
18-24
18.1%
34%
15.6%
15.5%
25-34
16.7%
8.6%
28.2%
11%
35-54
40.6%
33.5%
34.5%
35.6%
54+
11.0%
7.6%
8.1%
7.3%
However! Miss New Jersey!
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HEADLINE: “New Naughty Miss New Jersey Photos
Surface”
"These pictures were meant for my friends and
myself." Amy Polumbo responds to viewers'
questions on TODAY
http://www.msnbc.msn.com/id/19725822/
These sites can be good too!
Finding a job on MySpace
 Finding a roommate on Facebook
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So What Can I Do?

Be aware of your online persona
– Google yourself-what comes up?
– Google Alert
– Search Blogs for your name
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Technorati
Ice Rocket
Google Blog Search
Zuula
Blog Search Engine
U of M Students Polled
2nd and 3rd year Law Students
 2nd year CSPP Students
 Psych undergrads

Student Use

U of M students:
– Primarily for personal use-to stay in
contact with friends and family
– Facebook and MySpace most popular
– Security settings used to limit profiles
– Lewd pictures and excessive alcohol use
seen as inappropriate
– Do NOT think employers should be
involved
Student Opinion
Might be ok for student to initiate
 Reserve “friendships” for peers
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– Different with TA’s because closer in age
– “too much one-way self-disclosure”
– “inappropriate to be "friends" with some but not all of your students
if you're grading their tests and papers, like preferential treatment”
-U of M Senior
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“We are friendly, but not friends “-U of M grad
student
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Favor e-mailing if they want to stay in contact
 What
are you doing?
–Personal Use
–Professional Use
What's the best option?
Business as Usual
Proactive Strategy
Discussion
Where do you fall on the spectrum???
 What should be advising our students?

Personal -------------------------- Professional
Discussion/Questions?
Let’s Continue the Discussion
Victor C. Massaglia, M.A.
Career Advisor
Career & Professional Development Center
University of Minnesota Law School
Mondale Hall - Room 96
229 19th Avenue South
Minneapolis, MN 55455
P: 612/626-8108; F: 612/626-7720
www.law.umn.edu (website)
https://law-umn-csm.symplicity.com/ (Link for
students & employers)
http://blog.lib.umn.edu/lawcso/vocare/ (blog)
Special Thanks to…
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U of M Students
Dana Bartocci, Esq. and Nora Klaphake, Esq. at Maslon
Edelman Borman & Brand L.L.P.
Laura Diercks (student)
Alicia Hudelson (student)
Jessica Beerbower (student)
Ivan Ludmer (student)
Darcy Sherman (student)
Bree Richards (student)
Anne Collier Co-Director BlogSafety.com
Susannah Diamond
Lecturer, Creative Development
Learning and Teaching Institute
Sheffield Hallam University