Transcript Slide 1

Managing Your Online Profile
SEO, Email, LinkedIn, Twitter, and
other services that define you online
7/21/2015
Managing Your Online Profile
Version 3.0
About JobGroup.org
• Mission statement – JobGroup.org empowers professionals
to effectively manage their careers by promoting networking,
volunteerism, and job search skills.
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Eight module curriculum
Online resources
Networking events
Recruiter engagement
Volunteers
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About The Presentations
• JobGroup.org is an organization that exists to
facilitate your job hunt and career
• We have compiled the best information that
we have from our own experience and other
sources
• These presentations can benefit hugely from
your input; don’t be shy about asking
questions or contributing!
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About The Curriculum
Managing Your
Online Profile
Developing A
Personal Marketing
Plan
Negotiating
Compensation
Professional
Networking
Interview Tactics
Assembling an
Interview Packet
Contact
Management
Resume
Optimization
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Last Presentation – Negotiating Compensation
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Defining Negotiation
Value in conducting negotiations
Appropriate timing
Knowing your audience
Knowing your own value
What do you want/what can you get?
Forms of compensation
Preparation, Power Factors, and loaded for bear
The end result
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Next Presentation – Marketing Plan
• Defining the personal marketing plan
• Value of marketing yourself well
• Elements of the plan: Objective, Progression,
Positioning Statement, Skill Summary, Target
Companies and Environment
• Activities: Research, Networking, Supporting Materials,
Skills
• Use of metrics to gauge progress
• Recyling plan elements into other documents
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Introduction
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What is your online persona?
Importance
Managed vs. unmanaged
Potential Elements
The End Result
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What is your online persona?
• In short, any information about you that can be found
online
• Photos, message board posts, group memberships,
Facebook accounts, email addresses,etc.
• Information that can be used to identify you and describe
your suitability for potential or continued employment
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Importance of your online persona
• A high percentage of online users
have publicly viewable online
presences
• HR and recruiters can (and often do)
use any available information to
prescreen candidates
• People are just now starting to really
make the most of social networking
for their personal lives
• The needs of the personal and
professional parts of our lives are
often quite different!
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Importance of your online persona
• Assumption of being ‘zeroed’
• Three possibilities
– Significantly prejudicial information available (bad)
– Not much information available (neutral)
– Complementary information available (good)
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The Unmanaged Profile: Elements
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Email
Social networking sites (FB, Twitter, Google+)
Personal/professional websites
Message boards
Blog postings
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The Unmanaged Profile: Elephant in the Room
• Your persona may include things that OTHERS
say about you
– Friends (Facebook wall posts)
– Groups
– Schools
– Disgruntled exes
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The Managed Profile (Hypothetical)
• Professional email domain and
services
• Robust LinkedIn profile
• Regularly updated Twitter feed
• Personal blog site
• Personal website (resume, FAQs,
etc.)
• Facebook (as appropriate)
• Pinterest et.al.
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Managing your email
• What is a domain?
• Using public services
(@gmail, @yahoo, @aol)
• Choosing and registering a
domain
• Compatible services (Hosted
Exchange, Gmail)
• Email signatures
• Email layout (‘stationary’)
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Social Networking: LinkedIn
• Probably your most powerful tool for making
professional connections and job hunting
• In many ways functionally equivalent to a
living online resume
• Well-managed, a LinkedIn profile can do much
of your job hunting work for you
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LinkedIn- Profile view
• Summary section
– Vanity public profile
– Website/blog
– Twitter feed
• Profile Summary
– SEO target
– Keywords/metadata
– Word count analysis
• Activity listings
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LinkedIn – Profile view cont’d
• Work Experience
– Recommendations for
each past position
• Connections
• Recommendations
• ‘Also viewed’
– Look at your own
profile!
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LinkedIn- Profile view cont’d
• Organizations
• Certifications
• Skills & Expertise
– Another area for SEO
• Education
• Recommendations
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LinkedIn- Adding contacts
• Regular checks of
the ‘people you
may know’ list may
yield new
connections
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LinkedIn - Signal
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LinkedIn - Events
You can easily search for
networking events in your field
and area using this new
application
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LinkedIn - Applications
• Many free add-on apps
• Add value to your
profile
• Simplify management
• Can tie multiple social
networks together
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LinkedIn Heat Map Study
• 19% of review time spent
on your profile picture!
• #2 in importance: recent
Twitter update!
• Then, comments on status
update
• Generally high levels of
visual complexity
• Keep the parts of the profile
you control clean, simple,
and obvious
• Keep your profile active and
engaging
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Social Networking: Twitter
• Twitter is a service designed for the iterative release of
very brief messages to (potentially) very large
audiences.
• Can be used for small and easily ‘digestable’ content
• Good uses: links to blog posts, topical articles, events
in your field
• ‘Retweeting’ allows you to repost content from a
Twitter feed that you follow to your own feed
• Fantastic tool for ‘keeping on the radar’
• Risk: becoming annoying, straying off topic, or giving
your followers the wrong ideas about your ‘persona’
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Social Networking: Twitter
• Can be used as a
powerful search tool for
finding jobs, people,
companies, etc.
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Personal Blog Site
• Many free-to-cheap online platforms
available
• Usually fairly easy to set up and get
running
• Platform for showcasing ideas,
sharing articles, posting ‘work
samples’
• Caution: do not allow to become
stale!
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Social Networking: Facebook
• Not primarily a business tool
• Under the correct circumstances can be used
to market yourself
• Caution: typically works best for selling
products and services that benefit from ‘buzz’
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Social Networking: Pinterest et.al.
• New service that allows you to post and share
photos of things that interest you
• Photos can be clustered by topics, and users can
share, comment, like, and repin
• Can be readily used when you can tie visuals to
your personal brand
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The End Result
• Goal: to create a online brand for yourself that
will create the impression YOU want to exist
• Will be up and running 24/7
• Represents a regular investment of time and
effort
• The payoff: potential for jobs to come looking
for you, rather than the other way around
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This Presentation is Available Online
• http://www.jobgroup.org/curriculum
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