Transcript Professional Social Networking - Southern Connecticut State

Created by: Stephanie Marro
 Build
Online Presence and Personal Brand
 Network with personal and professional
connections
 Job Search
 Access resources and information in specific
career field
 Expand skill set with technology world
LinkedIn world’s largest professional network with over 100 million
members connects you to your trusted contacts and helps you exchange knowledge,
ideas, and opportunities with a broader network of professionals.
Facebook largest social networking site with over 400 million accounts
intended to connect friends, family, and business associates.
Twitter an information network, with real-time information that connects you to
the latest information about what you find interesting. Simply find the public streams you
find most compelling and follow the conversations.
 Know Your
Platform
 Customize
Everything
 Ask
for Something Specific
 Take
 Say
it Offline Whenever Possible
Thank You
 60
million professionals
 200,000+ organizations
 Over 150 industries
 2.1 million students
 37,000 university groups
 Connect
with classmates, faculty, and family
professionally
 Find
new opportunities for internships and full
time positions
 Manage
what potential employers learn about
you from the Internet
LinkedIn is NOT...
LinkedIn IS…
…A place for party photos
… A Professional Social
Networking Site
…A place to update the status of
your cat
…A traditional job board
…A network that allows you to
make the most out of trusted
professional networks
 How
do I get Experience without a Job?
How do I get a Job without Experience?
 Building Your Professional Brand
 What
Kinds of Jobs Do I Want?
 Finding and Pursuing Your Career Passion
 How
Can I Network if I Don’t Know
Anyone?
 Building and Maintaining a Professional Network
 How
does this Help me Get a Job?
 Turning Relationships into Opportunities
 How
can I stand out from the crowd?
 Researching and Prepping for Interviews and other
opportunities
 Ensure
your profile is complete and up-to-date.
 Your
connections should represent your “real
world” network
 Search
on LinkedIn Jobs
 Message
Key Network Contacts
 Demonstrate Your
Answers.
Expertise on LinkedIn
Example 1
Hi Laurie…
A friend of yours, [insert name here]
suggested I connect with you as I am
new to LinkedIn and just learning the
ropes. I would appreciate any help you
may offer.
Thanks
[insert your name]
Example 2
Hi Laurie…
Last September I had the pleasure of
meeting you at the Web 2.0 Conference
in NYC. While I knew no one you took
the time to talk with me and offered some
places to visit while I was in your town.
Thanks so much and I look forward to
reconnecting.
[insert your name]
Brief is fine, just make it PERSONABLE!
- Beyond Social Media
•
The generic invitation to connect
• Shows lack of effort into building a relationship
•
Lack of Sensitivity
• Like a resume, a profile should be brief and targeted
•
Spelling/grammatical errors, inconsistencies
• Just as you would carefully review your resume, you should check
your profile
•
Weak Headline
• Clearly identify yourself and your career interest
•
No Recommendations
• Recommendations serve as a powerful resource for potential
employers to see previous colleagues endorse you.
Began as a social networking experience for college
students. Has grown into an experience for everyone
including those who seek a professional networking
experience

BranchOut
 career networking. LinkedIn profile can be imported. Browse and share jobs that people
within your career network have posted.
 Virtual Business Cards – personalize your card and attach to facebook messages.

CareerBuilder



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
Updated job and internship postings delivered directly from CareerBuilder to profiles
Location and career interest is used to send relevant information
Follow links to apply
Search by keyword, location, and category
Hire My Friend
 Promote your friends who are job searching to your other Facebook Friends with the
Hire My Friend App. You can include a brief description of their skills and link to their
LinkedIn Profile

IngBoo
 Select advanced search options (keyword, location, category) on Monster, Simply Hired,
Career Builder and other job sites.
 Get LinkedIn and Twitter updates

Inside Job
 allows you to be in a network of professionals. Search for other professionals based on
places they work, have worked or have interviewed.
 Upload resume and previous work experience.
 Search by keyword, location, organization or job titles

Professional Profile
 Similar to facebook profile, but you become part of a network
 Post resumes and recommendations that can be imported for LinkedIn accounts.
 Browse other profiles and see resumes that are public.

My LinkedIn Profile
 Badge to connect your LinkedIn account to your Facebook Profile

LinkUp Facebook App
 Companies publish jobs from their corporate websites onto their Facebook Fan pages.

Work with Us by Jobvite
 Displays jobs on profile or fan pages.
 Browse opportunities at companies where your friends work, apply and send Jobvites to
contacts.
 You must be invited to use this application by authorized users.


Decide if your Facebook Page will be social or professional
Choose what information on your profile business contacts or
prospective employers should see

Create a simple profile (or clean up existing one)

Limit the photos you post

Post content relevant to your job search or career

Use Facebook e-mail to build relationships with your Friends

Choose your Friends wisely
Helps build connections with interesting and relevant
people around the world who are working and talking
about topics related to your interests.
A
way to get the latest information on
your interest
 Twitter
for Personal
 Twitter
for Business
 Tweeting

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Make your profile public
Choose a Twitter name
Fill in your location with your real
location
Create a strong bio
Choose a photo that is more of your face
Start a following slowly
Don’t just follow anyone
Pay attention to other’s tweets
Retweet Judiciously
 Professional
Social Networking is a tool to
assist in your job search and networking
experience.
 Recruiters
still expect candidates to apply with
a resume and a cover letter via the company
web site or a job board site.
 In
order to have a well-rounded search, you still
need to search for jobs and take time to apply.
Center for Career Services
Southern Connecticut State University
Room 102, Schwartz Hall
203-392-6536
www.careers.southernct.edu