Transcript Talent Acquisition Using Social Media

Maritess Hochderffer
Jessica Driessler, MBA
Joey Carassco
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Technologies that influence the talent landscape
Why Go Social?
Global Recruiting Trends
New Rules for Recruitment
Q&A
% Job Views from Mobile Devices
35%
30%
25%
20%
15%
10%
5%
0%
Oct '10
Oct '11
Oct '12
Oct '13
%
82
Of mobile job viewers
are passive candidates not
actively looking for a job
%
59
Of the 82% are mobile only
%
45
Of emails LinkedIn sends
out are opened on a mobile
device
• On average, job seekers use 16
different sources when
searching for a job
• 85% use search
• 69% use job boards
• 83% use our Careers
Website
• 75% use a traditional
network
Connection to UCSF FB,
Twitter, Instagram and
LinkedIn Pages
• When candidates are able to find
you, they use social
channels to learn about your
employment brand
• 62 % check you out on social
media to make sure what your
selling is true
• Provides the ability for them to
decide if they are a match for
your culture / values / work
experience, before they apply
Content
Strategy
Who /
When?
Where /
Format?
Message,
Substance
& SEO
Usage &
Sharing
Policies
There are
1 billion
Facebook profiles
84%
are job seekers
60% of Social networks
have professional info
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Social professional networks are increasingly impacting quality of hire
2
Employer branding is both a competitive threat and a competitive
advantage
3
Data is used to make better hiring and branding decisions
4
Companies are investing in hiring internally to stop top talent from
walking out the door
5
Companies are figuring out the mobile recruiting terrain
OR
Be Obsolete
To Engage and Excite
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Initiate the conversation
Recruiters are Brand Ambassadors
We tell stories that illustrate who we are
Its all about personalization
Use data to track success
Current Platform Reach
• Social Presence:
• Facebook: Our Company Page
• Twitter: UCSF Careers
• LinkedIn: UCSFMC Page UCSF Page
• LinkedIn Recruiter: Recruiter Platform
• Identified Recruit: Facebook
What’s Coming Up
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Preparing our careers site to go Mobile
Adjust recruitment tactics to capture the mobile audience
Exploring mobile apply App
Considering the usage of ‘apply with a LinkedIn profile’
Expand reach of our career brand messaging across all social
platforms
• Increase social conversation opportunities about our culture and
employment experience using visual mediums
Thank You!