Transcript What is Social Media Saying About You?

WHAT IS SOCIAL MEDIA SAYING
ABOUT YOU?
MAKE IT WORK FOR YOUR CAREER
SARA MEANEY
PARTNER, VICE PRESIDENT
COMET BRANDING – HANSON DODGE CREATIVE
Overview
• Social media overview
• Relevant tools
• Getting started
Quiz
How many Internet users are there - globally?
a. 350 million
b. 1.5 billion
c. 750 million
d. 2 billion
Quiz
Quiz
How many search engine searches were performed – per minute – in
2009?
a. 150,000
b. 1 million
c. 2.75 million
d. 3 million
Quiz
Quiz
How many photos are uploaded to Facebook per month?
a. 1.5 billion
b. 250 million
c. 750 million
d. 3 billion
Quiz
• There are more than 200 million active users currently accessing
Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice as active on
Facebook than non-mobile users.
• People spend 200 billion minutes per day on Facebook.
-Facebook
Online Strategy
Categories
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Networking sites: social, business, both
Blogs and microblogs
Forums and discussion boards
Content-sharing: photos, video, knowledge
Social bookmarking
Tools / Resources
Networking Sites
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Connect with people you know
Expand your network
Share information
Receive information
Networking Sites
Networking Sites
“ the Facebook for doctors”
• Encrypted, HIPAA-compliant texting
• Connect with colleagues
• Resources
Blogs and Microblogs
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Create content = build reputation
Position as expert
Connect with people through information
Build a presence online – be Google-ified
Recruit study participants
Microblogs
Blogs
Blogs
Forums and Discussion Boards
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Secure place to discuss topics specific to your profession
Participate in the discourse
Learn from others
Expand your access to other thought leaders
Content-sharing
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Whitepapers
Research findings
Published articles
Study enrollment overviews
Videos, photos, articles of interest
Social Bookmarking
• Build a digital library of favorite resources
• Get your own content found by others
• Amplify your reach
Tools and Resources
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Sharing widgets
Integration platforms
Distribution platforms
Getting Started
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Just do it.
Not brain surgery. Or knee surgery…
Decide what you want to accomplish
Begin with one or two platforms
More connections = more benefits
LinkedIn: Optimize Your
Profile
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Include a photo avatar
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Add previous jobs
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Add education
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Seek recommendations
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Grow your connections
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Include your key websites
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Add your publications
Build your network of connections
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Invite connections, contacts,
clients, vendors, etc.
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BE CAREFUL - make sure
you know your invitees.
Quality vs. Quantity.
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Remind them how they know
you - customize your note.
Network Statistics
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Six Degrees of Kevin Bacon
Edit Web Links
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Include links within your
profile directing
connections to your
website, blog, or specific
company links.
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You can customize these
links to say “MCOW
Website” or “Medical
Research Blog”
Edit Web Links
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Instead of choosing one of
the generic titles, select
“Other”
Customize Public Profile Link
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You can customize your
profile link to make it easier
to share your profile.
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Having your name within
your profile URL also
increases Google traffic to
your profile when people
are looking for more
information on what you
do.
Optimize your Profile Summary
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Keyword-rich
sentences for SEO
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Use keywords that
relate to the type of
work your company
specializes in, your
professional strengths,
and your role within the
company.
Seek Meaningful Recommendations
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Request recommendations
from colleagues, clients, etc.
Send a personalized request
to people you have close and
trusted relationships with.
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Recommendations will add
credibility to your profile for
potential clients, members. It
looks good professionally.
Applications
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LinkedIn Applications enable you to
enrich your profile and share with
your network.
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Applications are added to your
homepage and profile so you can
control who gets access to what
information.
Use Groups To Expand Your Network
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LinkedIn Groups can help
you stay informed and
keep in touch with people
within the industry.
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An excellent tool to seek
other experts in the area
that are affiliated with
particular LinkedIn
Groups.
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Expand your network.
Events
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Find upcoming events within
your industry that would help
expand your network.
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See who is attending these
events.
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Add your own events,
speaking engagements, etc. to
notify your connections.
Answers
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Answering peoples’ questions
in the answers section will not
only raise your ‘expert’ level
on LinkedIn but also it proves
to potential clients and
members that you are able to
share information to the
masses, that you know what
you are talking about and are
willing to help others.
Company Profile
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Include a keyword-rich
overview explaining the
company.
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Encourage employees
and instructors to affiliate
themselves with MCOW
within their LinkedIn
profiles.
Blogging
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Set up account, with name, photo, bio
Pick theme/template
Plan your content
Have something to say
Be yourself
Be interesting
Write something
Add rich media: images, video, links
Publish it
Blogging
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Simple or complex
Build your reputation
Be accessible
Position yourself
No rules. Just write.
Twitter
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Set up account
Use your name and a photo
Use a tool like Tweetdeck or Hootsuite
Find thought leaders and follow them
Pass along good information
Join the conversation – literally
You get out what you put into it
Twitter Tips
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Shorten URLs
Hashtags
How to speak “tweet”
@
RT or “retweet”
DM
Follower vs. Friend
Slideshare
* Over 75,000 views of 22 slide decks
Scribd
Goals and Outcomes
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Get found for expert opinion, talks
Find others for knowledge - sharing
Recruit research participants – event function
Recruit employees
Build your practice
Publish your work
Build your brand
Questions?
Thank You
Sara Meaney
Partner, Vice President
Comet - Hanson Dodge Creative
414.412.5642
[email protected]
@sarameaney