Transcript Ten Ways to Be Successful - American Massage Therapy

Effective Uses of Social Media
In the Classroom
Felicia Brown ~ Business & Marketing Coach
My Background
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Licensed Massage Therapist
Have owned 2 day spas
Opened Spalutions in 2005
Certified Guerrilla Marketing Coach
Articles in Skin Inc, Dermascope,
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NCBTMB Approved Provider
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MTJ, Massage & Bodywork,
Massage Magazine, and others
What is Social Media?
Marketing on the web that
focuses on providing information,
education, interaction and
entertainment to an audience.
It creates a two-way online
conversation and builds
relationships between parties.
Some Social Media Facts
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Social networks and blogs are the
4th most popular online activities
online above personal email
Used by 60% of the US online
community
77% of all active internet users
regularly read blogs.
Gathered from Facebook and http://econsultancy.com
Do Educators Use Social Media?
Most Popular Educator Sites
MT Educators Use Social Media to:
Other Uses for Social Media
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Share videos on technique
Engage the Gen Y student
Acquaint students with
online business tools/sites
Grow contact list
How Do You Use Social Media?
Quick roundtable discussion
about how you currently or
plan to use social media with
your students. Pick a group
spokesperson to share a
summary with the whole class
One Educator’s Voice
“Personally I have used social media for tasks
outside of teaching--for example, I just started a
group for the student club at my school on
Facebook --but I am very curious how one might
use social media inside the classroom.”
Karen Hobson
Massage Therapy Program Director
Fortis College
www.facebook.com
“Facebook helps you
connect and share with
the people in your life.”
Facebook for Your Students
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Create a student group
Use for class communication
Post videos of lecture/demos
Share links and articles
Journaling/notes
Encourage marketing and
networking with social media
www.LinkedIn.com
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LinkedIn has over 55 million members in 200+
countries and territories around the world.
A new member joins LinkedIn approximately
every second, and about half of members are
outside the U.S.
Info from www.linkedin.com
Linked In for Your Students
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Join groups
Ask & answer questions
Do research
Post or read articles
Promote charity events
Network
One Educator’s Voice
“I demonstrate in business class how Linked In may
be used for networking with specific professionals
that agree to mutual referrals…Each agrees to seek
and confirm potential clients, customers, or patients
and report contact info via Linked In.”
Bobby Lewis, MACE, LMT
Georgia Northwestern Technical College
Blogging
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Share relevant information
Write consistently – at least
once or twice a week
Post links, articles, photos and
videos
Make it personal and fun but…
Think before you post!
My Blogs
Spalutions Blog – Business Solutions for
Spa and Massage Professionals
http://blog.spalutions.com
Spa Clientele – Free Marketing Tips Blog
http://blog.spaclientele.com
www.twitter.com (Micro-blogging)
Twitter asks one question,
"What's happening?“
Answers must be under
140 characters in length
and can be sent via
mobile texting, instant
message, or the web.
Twitter and Tweeting
Twitter Tips
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Use the # sign with your local city, area name, or
other subject to attract more local followers.
Example: #Greensboro NC or #back pain
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Use twitter to provide information that helps your
followers - not just sell them on what you do.
Give links to articles, blogs, etc.
Social Media Boot Camp
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Begins in March 22nd
4 weeks will cover:
 Determining Social Media Goals
 Exploring Social Media Tools
 Creating a Social Media Marketing Plan
 Implementation and Tracking
Open to all massage and spa professionals
Save $50 by pre-registering today for the FREE
preview call on March 10th
Spalutions Contact Info
www.spalutions.com
[email protected]
336.508.0790 Direct
523 State Street
Greensboro, NC 27405
Come Follow Me
Just follow the links below!
Facebook
http://www.facebook.com/people/Felicia-Brown/1158084519
MySpace - http:// www.myspace.com/spalutions
LinkedIn - http://www.linkedin.com/in/feliciaebrown
Plaxo - http://feliciaebrown.myplaxo.com
Twitter - http://twitter.com/FeliciaBrown
Resources/Bibliography
Inbound Marketing: Get Found Using Google, Social
Media & Blogs – Brian Halligan & Dharmesh Shah
The New Rules of Marketing & PR – David Scott
Social Media Marketing: An Hour a Day – Dave Evans
The Social Media Bible – Lon Safko & David K. Brake
Websites
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www.mashable.com (great blog on social media)
www.topsy.com (track who is tweeting about you)
http://backtweets.com (track who is tweeting your links)
http://www.google.com/alerts (set up auto searches for
your website, company, blog or name)
www.website.grader.com (grades your SEO efficacy and
google ratings)