Transcript Ten Ways to Be Successful

Marketing Your School
With Social Media
Felicia Brown ~ Business & Marketing Coach
My Background
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Licensed Massage Therapist
Have owned 2 day spas
Opened Spalutions in 2005
Certified Guerrilla Marketing Coach
Articles in Skin Inc, Dermascope,
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NCBTMB & FL Approved Provider
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MTJ, Massage & Bodywork,
Massage Magazine, and others
What is Social Media?
Internet based tools that focus
on sharing information,
education, interaction and
entertainment between people.
It creates a two-way
conversation and builds
relationships between parties.
Some Social Media Facts
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Social networks and blogs are the
4th most popular online activities
online above personal email
Used by 60% of the US online
community
77% of all active internet users
regularly read blogs.
Gathered from Facebook and http://econsultancy.com
Common Social Media Sites
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Facebook
Linked In
Plaxo
Twitter
YouTube
MySpace
School Administrator’s Survey
Why Use Social Media?
Other Reasons
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Encourage discussions
Save money
Help with exam review
Share info about licensing
Promote on-site clinic
Have some fun!
Group Discussion
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What are your school’s social media
or networking goals?
If you could add one type of social
media to your school’s marketing
plan, what would it be?
www.facebook.com
“Facebook helps you
connect and share with
the people in your life.”
Administrator’s Viewpoint
“Students all connect by texting on
Facebook. When updates are
available about the licensing laws in
PA, it's the fastest and most effective
way of spreading the word.”
Facebook for Your School
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Personal profiles for staff
Groups for Each Class
School Fan Page
Participate in Industry
Groups and Events
Link School’s Blog
Successful Blogging
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Share relevant information
Write consistently – at least
once or twice a week
Post links, articles, photos and
videos
Make it personal and fun but…
Think before you post!
Blogs Ideas for Your School
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Feature different instructors as guest authors
Provide a Q&A forum about the Massage
School Experience
Have a student journal about their journey
Profile the different modalities you feature
Benefits of massage therapy
Tips for career success for graduates
My Blogs
Spalutions Blog – Business Solutions for
Spa and Massage Professionals
http://blog.spalutions.com
Spa Clientele – Free Marketing Tips Blog
http://blog.spaclientele.com
www.twitter.com (micro-blogging)
Twitter asks one question,
"What's happening?“
Answers must be under
140 characters in length
and can be sent via
mobile texting, instant
message, or the web.
Administrator’s Viewpoint
“I use twitter to allow Alumni, and
anyone else, the opportunity to see how
events are going for our students. Also
it is a great tool to let potential
participants know where we are having
an event so they can join in the
massage event.”
Twitter For Your School
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Stay connected to your students/alumni
Share information with followers
Gather real-time feedback
Build relationships with faculty, education
partners, prospective students and others
who care about your school.
Events and Appointments
Twitter Tips
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Use the # sign with your city’s name, or other
subject to attract more local or targeted followers.
Example: #Greensboro NC or #massage
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Use twitter to provide information that helps your
followers - not just sell them on what you do. Give
links to articles, blogs, videos, etc.
www.YouTube.com
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Provides video
content uploaded
by members
Educational, fun
and effective
YouTube and Your School
Upload videos of demos, techniques and
lectures from your instructors
 Offer a virtual tour of campus
 Assemble a collection of videos to share
with your students/faculty
 Promote upcoming events and classes
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AMTA and I Used YouTube!
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Recorded video
Emailed to contacts
Added to website
Posted on Facebook,
Twitter, blogs and
various groups
Social Media Boot Camp
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Begins in March 22nd
4 weeks will cover:
 Determining Social Media Goals
 Exploring Social Media Tools
 Creating a Social Media Marketing Plan
 Implementation and Tracking
Open to all massage and spa professionals
Save $50 by pre-registering today for the FREE
preview call on March 10th
Spalutions Contact Info
www.spalutions.com
[email protected]
336.508.0790 Direct
523 State Street
Greensboro, NC 27405
Come Follow Me
Just follow the links below!
Facebook
http://www.facebook.com/people/Felicia-Brown/1158084519
MySpace - http:// www.myspace.com/spalutions
LinkedIn - http://www.linkedin.com/in/feliciaebrown
Plaxo - http://feliciaebrown.myplaxo.com
Twitter - http://twitter.com/FeliciaBrown
Resources/Bibliography
Inbound Marketing: Get Found Using Google, Social
Media & Blogs – Brian Halligan & Dharmesh Shah
The New Rules of Marketing & PR – David Scott
Social Media Marketing: An Hour a Day – Dave Evans
The Social Media Bible – Lon Safko & David K. Brake
Websites
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www.mashable.com (great blog on social media)
www.topsy.com (track who is tweeting about you)
http://backtweets.com (track who is tweeting your links)
http://www.google.com/alerts (set up auto searches for
your website, company, blog or name)
www.website.grader.com (grades your SEO efficacy and
google ratings)