Transcript Slide 1

Catharine Keane
Clark College Career Services
GHL 108 360.992.2071
SOCIAL MEDIA & YOUR JOB SEARCH
Before Your Job Search
 Have your materials uploaded & ready to go
 Strong resume, references, cover letter
 Develop a master profile from which to cut &
paste
 Define what you want to do
 Get focused - be specific about the industry or
company or job you want
 Let friends & family know you’re looking
Check Out
 Clark College Career Services
www.clark.edu/cc/CareerServices.edu
Clark.edu > Quick Links > Career Services
GHL 108
360.992.2902
[email protected]
Job Search in NextJob
 Link on Career Services website
 www.clark.edu/nextjob
 Enter as a Student
 At Login, under Access ID, enter your Clark
College Student ID number
 Enter password clark
 If you’re not in the system, register at homepage
 Or enter as Alumni or Community Member
and register
Networking
 80% of jobs are not advertised
 Employers like referrals best!
 Tap into "hidden" jobs, break into companies
by networking
 Build relationships with companies you want
to work at
Networking
 Start building relationships while you are still
working or still a student
 Become known in professional associations
 Join alumni associations
 Google your own name
 What will others see if they Google you?
 You want a clean Google search!
Social Networking
 Most popular sites:
 Facebook
 Twitter
 LinkedIn
 206 sites listed on Wikepedia as “notable
well-known” social media sites, excluding
dating websites
 From 43 Things to Zooppa
LinkedIn
 www.linkedin.com
 Social media site geared to professional
networking
 Use LinkedIn Tips, Google, YouTube for
advice in creating your profile
 Google “LinkedIn profile picture tips”
 Writing your summary? Go to Profile > Edit, click
+ Add Summary, click See examples
Key Words, Key Phrases
 Weave keywords into your profile
 Look at the jobs you want for keywords
 How to people in your target position
describe themselves?
 Add a headline! Students: include career
ambitions; what do you want to do?
 Add as many skills as you have; list key target
skills first
Join Groups
 Joining gets access to member roster
 See which groups and companies other
members follow
 Once you join, see “settings”
 Click or unclick if you want it listed on your profile
 Show “safe” groups & associations
 Hide others, e.g. your target company’s
competitor, job seeker groups (no need to
advertise you’re job searching
Companies Tab
 Search by company, keywords or industry
 Find out how you’re connected
 View employees
 View Company information
 Follow the company
Jobs Tab
 Jobs you may be interested in
 Search for job openings by title, keyword or
company name
Don't:
 Send a hiring manager a generic "I want to
link to you" request
 Send your resume on first contact
 “Talk” more than you “Listen”
 Suggest you want a job right off
 The goal is to start a conversation/build rapport
Do:
 Target an insider
 Make her think you're already connected by
using groups
 Open her profile, scroll down, & review the
groups to which she belongs
 If not already a co-member, join one
 Once in the same group, email her directly
 "Hi there. We're both members of the Dictionary
Lovers group on LinkedIn. I saw that you're an editor,
and I'd love to hear more about how you got started in
your career"
LinkedIn Grad Guide
 http://www.youtube.com/watch?v=Ocp1MNp
SkWs
 www.linkedin.com
 Companies tab
 Jobs tab
 Profile tab
 Groups tab
Social Media Blunder
 What is deadliest social media mistake?
Biggest networking mistake
 Using your social network to sell
 Don’t alienate your first degree connections
 Keep in mind you want to know the second person
 Don’t ambush a new contact with your resume or
needs; first create a rapport
Facebook
 Change your Facebook privacy settings so
only certain people, like your friends, can
view your Facebook profile
 Evaluate your profile picture: anybody can
see it
 Think carefully before deciding to mix
Facebook with your professional networking
or job search
Facebook
 Consider using Facebook to:
 Become a fan of your target companies
 Find contacts who can help you
 “anyone have a contact at Nike? I want to an
informational interview on sportswear marketing”, If
interested at a specific company,
 Is the company a right fit for you?
 Network by joining Facebook groups
 Emerging trend: job search engines mapping
onto FB, e.g. www.bright.com
Twitter
 Follow the business you want to get a job at
 The @ finds a specific
person/organization/business in Twitter
 A brief list of job searches:







@idealist
@teachgov
@commcollegejobs
@monstercareers
@edgovjobs ß US Dept of Ed
@usedgov ß US Dept of Ed
@pdxnonprofitjobs
Twitter
 A few more job searches
 @adidasgroupjobs ß Has a headquarters in






Portland
@jobsatintelß Has a headquarters in the Portland
metro area
@TWDCjobs ß Disney Corp Jobs
@greenjobs
@macs_list
@careerbuilder
@chronicle
Twitter
 The # does a search in all of Twitter to find
common phrases people use (if they have
inserted the #-phrase themselves
 #portlandjobs
 #oregonjobs
 #wajobs
 #hiring
 #jobs
Twitter
 Google: 25 Things That Make You Look Dumb
on Twitter
Industry Specific Sites
 Hundreds of sites
 Investigate before providing personal info or
paying $$
 Find industry-specific, e.g. Interfolio for
academic careers and grad school
 Online portfolio
 Store confidential letters of recommendation
Informational Interviews
Can be a useful tool throughout your career,
when you’re:
 Choosing a college major
 Thinking about a new job or new line of work
 Considering a certain career move like
starting a project, starting a blog, consulting
or running your own company
Finding People to Interview
 Define your interest: the industry, a specific
organization or a particular occupation?
 Find contacts (and potential contacts) in your
network who could help you out.
 Do a search on LinkedIn
 “People” dropdown menu on the company’s name
 Anyone in your network work for the company?
 Someone who can make an introduction?
Strike up a conversation
 People love talking about themselves!
 Request a meeting to learn more about them
 As opposed to current openings
 Ask for referrals; who else should you talk to?
 Visit Clark College Career Services for tips on
Informational Interviewing