Transcript Social Media - Home - Two Ten Footwear Foundation

Social Media
An Introduction to the “Big 3”
Social Media’s Definition
What is social media?
“Social media describes the online
technologies and practices that people use
to share content, opinions, insights,
experiences, perspectives and media
themselves.”
Source: Wikipedia
Social Media on the Web
What is social media?
1. Watching videos (83%)
2. Reading blogs (73%)
3. Viewing shared photos (63%)
4. Using a social network (57%)
5. Commenting on blogs (55%)
Source: Universal McCann Wave 3 (April 2008)
Categories
What is social media?
• Blogging
• Micro-blogging
• Professional
networks
• Podcasts
• Social networks
• Wikis
• Video sharing
• Chat Rooms
• Photo sharing
• Virtual worlds
Categories
What is social media?
• Blogging
• Micro-blogging
• Professional
networks
• Podcasts
• Social networks
• Wikis
• Video sharing
• Chat Rooms
• Photo sharing
• Virtual worlds
Professional Networks
Professional Networks
What are they?
Professional networks allow the user
to build a real-time virtual resume or
company profile. They allow you to
share information and connect with
colleagues, employers and industry
leaders.
Professional vs. Social
Professional
• Your resume
• Less “noise”
• Weekday
Social
• Your drivers license
• Rock concert
• Weekend
TIME
Professional Networks
Examples
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Linkedin
Plaxo
Spoke
Yelp
XING
Viadeo
Visual CV
Professional Networks
Examples
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Linkedin
Plaxo
Spoke
Yelp
XING
Viadeo
Visual CV
Professional Networks
Who uses Linkedin?
• +45,000,000 professionals (+12% in six
months)
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+500,000 senior executives
Avg household income of $109K
Executives from every Fortune 500
1 new member every second - 1/2
membership from outside of U.S.A.
Source: Linkedin
Why should you care about
Linkedin?
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Self-promotion: if you don’t, who will?
Research potential candidates
Advertise job listings
Get introduced to industry leaders
Maintain your online presence
“Answers” section
(crowdsourcing)
Social Networks
Social Networks
What are they?
A social network is a social structure
made up of individuals or
organizations that are tied by one or
more specific types of interdependency,
such as values, visions, ideas, financial
exchange, friendship, kinship or
dislikes.
Source: Wikipedia
Social Networks
Examples
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Facebook
MySpace
Friendster
Classmates.com
Kaixin (“Happy
Net”)
• myYearbook
Social Networks
Examples
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Facebook
MySpace
Friendster
Classmates.com
Kaixin (China)
myYearbook
Social Networks
Who uses Facebook?
• More then 350 million active users (+75% in
six months)
• 250,000 new registrants per day since
1/2007
• Fastest growing age demographic is + 35
years old
• Over half of users are outside of college
• +700,000 local businesses have a
Facebook page
Source: web-strategist.com
Why should you (and your
business) care about Facebook?
• More then 4 billion minutes are spent
on FB each day worldwide (+33% in
three months)
• More then 100 million users log-in
each day
• Average user spends more then 55
minutes per day on FB
• Business pages - more then 6 million
users become fans of pages each
day
Facebook business pages…
…give your business rapid top Google
placement (2nd most trafficked site in
U.S.A. - 2nd in the world).
…give you access to targeted user
information.
…expand your web presence
…are free.
Micro-blogging
Micro-blogging
What is it?
A form of multimedia blogging that
allows users to send brief (usually
140 character) updates or media
such as photos or audio clips and
publish them.
Source: Wikipedia
Why should you care about
micro-blogging?
Twitter, the most popular micro-blog
in the U.S., is also the fastest
growing social network site in the
world.
Source: Neilsen
Online
Why should your business
care about Twitter?
Why should your business
care about Twitter?
Twitter is searchable.
Let’s give it a try with
the word “shoes”
But who is “Footwearetc”?
But who is “Footwearetc”?
Keys to using Social Media
• Use the search functions - it’s
where the $value$ is
• Be responsive and active - talk
to people
• Make frequent deposits into
your social media savings
account
• Have a plan and a purpose
Thanks for your time.
Ross Evans
[email protected]
www.twitter.com/rossmevans
www.linkedin.com/in/rossevans