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Internet Marketing Lead Generation • Internet Lead • • • • • • • • • • Name: Joe Smith E-mail: [email protected] Address: 164 Jones Road City: Pittsburgh State: PA 11126 Day Phone: 123-456-7890 Evening Phone: 789-456-1230 Best Time to call: Evening Capital to invest: 50,000 – 100,000 Investment Time Frame: 3 to 6 months Preference of location: Florida Comments: Relocating to Orlando Why Internet Leads? Generating leads to respond to existing demand – not creating demand • Lead Sources • • • • Endless Supply of Sources Be creative – think out of the box Don’t be afraid to experiment The internet is constantly evolving – take advantage of new opportunities • Overview • • • • FranServe Corporate lead program Pay Per Click advertising Third party resources Franchisor relationships • FranServe Corporate Lead Program • Leads exclusive to you – No other consultant receives your lead • Arrive in your email box real time • Come from several different websites – draw from a wide selection of franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to speak with a Franserve consultant • Don’t arrive all at once – control of lead flow • Franchise Partner leads and general consulting • Easy to order – support web site – can put on hold for any reason • Pay Per Click Advertising • • • • Generate leads using major search engines Google Adwords – Bing – Yahoo Third Party Assistance for placement Social Networking • New Jupiter Media • • • • • • Designs and manages PPC Campaigns 2005 – one of about 100 Google Gold Providers All account reps certified by Google Jason Berkowitz 732-749-9120 www.myadwordexpert.com Set up fee $995 – 15% of monthly ad spend • Pay Per Click Resources • Google www.adwords.google.com • Bing www.adcenter.microsoft.com • www.goodkeywords.com • www.redhotmarketing.com • www.ppcgeeks.com • Ultimate Guide to Google Adwords – Perry Marshall • Pay Per Click Search Engine Marketing For Dummies • Social Networking • LinkedIn – B to B 45 Million+ users • Join Groups – online question and answer • Build a reputation as a category expert • Facebook – over 600 Million searches a month • Franserve University – All on the support website – Webinars on demd LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn. Social Media strategies– PR Brigade Social Media webinars - WSI • Social Networking Resources • The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih • Facebook – www.facebook.com/advertising • How To Really Use LinkedIn – Jan Vermeiren • http//blog.linkedin.com • http//www.insidefacebook.com • Third Party Lead Generation • • • • • • www.franchiseexpo.com www.franchiseclique.com www.franchiseworks.com www.franchisesolutions.com www.franchiseforsale.com www.executive-leads.com - thru Franserve support site - $45-$65 targeted corporate executives - financials/call verified - Eric Guess 214550-0717 • www.5thavenueleads.com – whole menu of options – call verified $45$76 matched with several Zors and 1 consultant Natalie Nutter 610-871-1651 • Franchisor Relations – Quick Start Your Business • Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following: • What makes your business so special • Do you have an Item 19 in your FDD • Who is your ideal candidate • What is your cause of action upon receipt of referral • Rebound Leads • Tap in to Franchisor Lead Flow – why? • • • • No territory Available Not financially qualified Lack of necessary experience or skill sets Absentee vs. Active ownership