Social Bookmarking - Waikato Chamber of Commerce

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Transcript Social Bookmarking - Waikato Chamber of Commerce

LOCAL ONLINE MARKETING FOR BUSINESS LOCAL BUSINESS SUCCESS

PEOPLE ARE LOOKING FOR YOUR BUSINESS EVERY SINGLE DAY LOCAL BUSINESS SUCCESS

“73% of activity online is in one way or another “related to local content” on Google

Why Local Online Marketing

Situation - 1

Running an Ad in the Local Newspaper

Situation - 1

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Many will see the ad, but how many will be interested?

Counts on people remembering the ad later when they want the service Ad can only display so much information

Situation – 2 Internet Search

Situation - 2

Visitor can instantly find more information out on the business including:

Hours

Phone Number

Testimonials

Email Address/Contact Form

Coupons

And much more..

Average Monthly Google Searches

Average Monthly Google Searches

Local

Google Search

Local

Google Search

HOW TO FIND WHAT PEOPLE IN YOUR LOCAL AREA ARE SEARCHING FOR ONLINE

Name of Town + Type of Business Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….

Google Free Keyword Tool https://adwords.google.com/select/Key wordToolExternal https://adwords.google.com/KeywordPla nner

Google Free Keyword Tool Search online by typing “google keywords tool”

WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW CAN IT HELP YOUR BUSINESS?

Search Engine Optimization (SEO) The process of preparing and promoting your website in a manner that encourages positive search engine rankings

SEO

Google Ads Organic Search

SEO Consists Of:

 

Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc.

SEO Consists Of:

  

Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc.

A website that is updated on a regular basis

WHAT IS PAY PER CLICK & IS IT RIGHT FOR YOUR BUSINESS?

Pay Per Click (PPC)

Google Ads Google Ads

Pay Per Click (PPC) Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad

Pay Per Click

  

Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

No need to wait for ranking high.

Write proper compelling advertisement for call to action.

Pay Per Click

  

Expanding your online visibility and helping you establish your company as a leader in your industry.

Assigning different ad copies for specific keywords and demographic area Pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI

Pay Per Click

 Adwords.google.com

GOOGLE LOCAL BUSINESS DIRECTORY & HOW IT CAN HELP YOUR BUSINESS

Google Local Business Directory

Google’s Local Business Directory

Google Local Business Directory http://www.google.com/local/add http://www.google.co.nz/business/place sforbusiness/

PEOPLE ARE TALKING ABOUT YOUR BUSINESS ONLINE

Popular Review Websites:

Google.com’s Local directory

Finda

Facebook Reviews

Food Review Sites (Menumania, menus’s etc)

Online Reviews

Facebook Ratings

Deal With Negative Reviews Fact: You can not delete it, deal with it.

Respond quickly to negative review and try to resolve the issue.

Contact the review site Populate with more positive reviews Encourage your clients to give reviews on your site. That way even negative review will come to you and you have control to delete it and also it gives an opportunity to know your business better.

Reviews on your website

Facebook

Facebook

Facebook is a global social networking website and is one of the most popular spots on the net.

Benefits of Facebook

    

Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Advertise and promote business locally Valuable backlink for seo

FACEBOOK

Facebook Ads Facebook Ads

FACEBOOK

Facebook Ads Facebook Ads

THE POWER OF ONLINE PRESS RELEASES FOR YOUR BUSINESS

Press Releases Press releases are written articles about your business that can be circulated to various media outlets (and much more)

Online Press Releases

   

No need to mail or even fax Distribution can be very quick Published online, which brings valuable backlinks Sending a press release just one place can result in it being passed on to many others

INTERNET MARKETING BUILDS UPON THE SUCCESS OF YOUR COMPETITION

Build Your Campaign by Studying:

Current positioning of your competition

Amount of promotion your competition did to get to the top

The “keywords” your competition is targeting

The type of sales approach they are employing to convert visitors

THE LONG TERM BENEFITS OF INTERNET MARKETING FOR YOUR BUSINESS

Long Term Benefits:

The internet is currently “the” place to be, and it is just getting started!

Even if you are enjoying good rankings in the search engines, if you haven’t done any online promotion it won’t last

An important element of any marketing campaign is repetition

Thank You!

CLOUD MEDIA LTD, Website: www.cloudmedia.co.nz

Email: [email protected]

, Mob: 021 2541 957