Transcript Harnessing the Power of Positive Reviews

Growing Your Business in Today’s
Reputation Age
Presented by Tim Fahndrich
thirdRiver Marketing LLC
Christian Chamber of Commerce
May 25th, 2011
How do people
Find Your Business?
“Yellow Page usage … will
drop to zero, near zero, in the
next five years.”
~ Bill Gates
March 2007
What are consumers using today?
… and over 1500 others!
7 out of 10 web searches
start on Google … and 89% of
all clicks on Google happen
on page one
84% of web searchers are
looking online for a local
Main Street business
Does your business
Show up on page one?
But … what about
Referrals and Word of
Mouth Marketing?
… aren’t they important?
Absolutely, but…
What’s one of the first things
consumers do when referred
to you?
What are they finding … and
What are People Saying
About Your Business?
Did you know:
52% of consumers state that
online reviews are the most
influential factor when
making a purchase decision
And how about
Social Media?
Facebook has over 500 million
members … with a huge local
reach in your community …
with over 179,000 people 25+
within a 25 mile radius of
Salem, OR
Bottom Line:
Consumers Are Now Trusting
• Online Reviews
• Social Media
• Organic Search Results
More Than Any Ad You Can
Place!
4 FREE Strategies to Grow Your Business
1
Setup a Facebook Fan Page
2
Network via Linkedin
3
Create a YouTube Channel
4
Ask for Reviews from your customers
Setup a Fan Page
Pages are for
business
Profiles are for people
Create a YouTube Channel
Ask For Reviews
What does this all mean for you?
1
Be Seen: now you have multiple
“storefronts”
2
Get found on search engines
3
Build and manage your reputation
4
Build your buzz, brand and business
What does it cost?
• Linkedin
• Facebook
• YouTube
• Google Places
FREE
FREE
FREE
FREE
The only cost is your time …
Introducing
A Reputation Management
SYSTEM that makes it easy to…
1. Proactively gather
customer reviews
2. Share them on your social
networks and your web site
… and more
3. Optimizes each review
for the web
Which boosts your online
reputation (what people are
saying about you)
… and search engine
results
Tim Fahndrich
e. [email protected]
w. thethirdriver.com
li. Linkedin.com/in/timfahndrich
fb. Facebook.com/thethirdriver
t. twitter.com/timfahndrich
p. 503.581.4554
Time For Questions?