Transcript Equipment

Trends & Emerging
Technology
Tim O'Brien, Technology Consultant
Agenda
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Introduction
Technology Trends
DED & Technology
Web Presence
Wrap-up
• Presentation located at www.neded.org
• Tim O’Brien, Technology Consultant
• [email protected]
• 402.326.3104
• LinkedIn Profile:
http://www.linkedin.com/in/timothyrobrien
Trends
More Trends
• 36% of online American adults consult Wikipedia
• 24% of Teens have a Blog
• More than half (55%) of all online American youths
ages 12-17 use online social networking sites.
• Internet users are becoming more aware of their
digital footprint; 47% have searched for information
about themselves online, up from just 22% five years
ago.
• 48% of internet users have been to video-sharing
sites such as YouTube and the daily traffic to such
sites on a typical day has doubled in the past year.
Why Connect Online?
• Market & consumer are increasing integrated
& connected online
• Facebook.com alone is now worth $15 billion
Features of Web 2.0
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Enhanced retail opportunities
Real-time web updates
Community support & loyalty
Dynamic web features that increase market
visibility & quality
• Increased workforce & worker connectivity
• Social networking
• Professional networking
Web 2.0
Web 2.0 Directory http://www.go2web20.net/
Examples
•Digg.com
•Skype.com
•Blogger.com
•Rocketboom.com
•Mahalo.com
•LinkedIn.com
•Chacha.com
•Flickr.com
•Facebook.com
•Twitter.com
•Revision3.com
•37signals.com
Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5w
More Trends
• 66% of online Americans have purchased a product
online.
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Web Applications
Real Estate
Online Videos
File Sharing
Gaming
Management Styles
What is the #1 issue facing SmallMedium Communities in Nebraska?
Population
Technology & Marketing can help
How - Reaching Your Audience
• Are you aware of your business/community’s online
presence?
• What online resources are you using to attract
people and jobs?
• Is online economic development a priority?*
– Site selection from remote location: 80%
– Most effective marketing method: Website (67%)
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*Economic Development Online
Use tools like Facebook.com
Reach Alumni
Online Newsletter
If you’re not online, you’re not in the game
Web Presence Essentials
• Local & Regional Presence
• Some Essentials
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Quality of Life - Photos, Video, Testimonials, Cost of living
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Events Calendar
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Relocation Info
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Business Directory
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Access to arts, culture, education, healthcare
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Utilities & telecommunications
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Business Climate
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Alumni Information
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Job Opportunities
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Real Estate
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Civic Organizations
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Entrepreneurial Climate
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And much more!
• Community Asset Inventory Located at
www.neded.org/files/communityassets.pdf
Infrastructure
• Did you know Nebraska ranks 2nd in DSL
deployment?
• Infrastructure is important – where do we set
the bar?
• Do you marketing your infrastructure?
• Do you have wireless “hotspots” in public
places?
• Is it possible for a business to have access to
a T1 or OC3 Line?
Business Retention & Expansion
• Conducted More than 500 interviews in
2007
• Identified Needs
– Workforce
– Marketing
– Technology & Training
• Focusing on Technology Survey in 2008
• Need your assistance
Additional DED Info
• Nebraska Advantage –
www.nebraskaadvantage.biz
– Microenterprise
– Rural Advantage
– Building Entrepreneurial Communities
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Community/Business Training
Marketing Grants
Community Websites & Online Presence
Job Opportunities & Quality of Life Online
Targeted Industry
Target Industry Information Technology & Data Centers
• Technology is essential for all communities,
especially small communities
• Focus on Tele-workers
• Bureau of Labor and Statistics shows of the
top 30 fastest growing occupations in the
U.S., 23 are technology and health care
related.
Target Industry – Data Centers
• Data Centers
– Fastest Growing Site Selection
– Driven by Video, Healthcare, & Financial
Services
– over the next 24 months, more than 80% of
U.S. companies plan to expand their data
centers
– Nebraska Ranks High for Data Centers
• Nebraska provides an excellent opportunity
for rural, mid-sized, and large communities
to attract IT infrastructure and jobs. With
advantages in:
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Power Costs
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Land Costs
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Telecom Infrastructure
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Local workforce with strong technical skills
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Location & Airline Service – Short flight to both coasts
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Insulation from natural disasters
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Reduction of Corporate Burden
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Tax Incentives & Job Training
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Quality of life
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Time Zone
Thanks!
• Questions?
• Presentation located at www.neded.org
• Tim O’Brien, Technology Consultant
• [email protected]
• 402.326.3104
• LinkedIn Profile:
http://www.linkedin.com/in/timothyrobrien
• Back up your data frequently!
– Use CDs, DVDs, or an external Hard Drive