Transcript How to create a virtual salesperson using your existing

Performance Tech Solutions
Presented by: Becky Deitenbeck
www.PerformanceTechSolutions.com
Becky Deitenbeck
Performance Tech Solutions
Chief Marketing Officer
I educate and empower businesses by implementing
technology solutions that fit strategically to increase
business growth and capacity.
In my free time, I enjoy spending time with my husband,
toddler, and two chocolate Labradors.
Website: http://www.perforamancetechsolutions.com
Twitter: @powerfulsites
Google +:
https://plus.google.com/112264357388595734727/
Linkedin: http://www.linkedin.com/pub/beckydeitenbeck-m-s-pmp/11/70b/60a
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Keep customers engaged using email
marketing to increase sales.
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Effective ways to get your emails read
attracting more customers.
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Integrate email marketing to nurture customer
relationships and improve your sales process.
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Increase profits with an easy process to gather
customers email addresses.
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Q&A
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Evaluation
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Engage and Connect with Customers
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67 percent of customers are repeat.
 Source: Bain and Company
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Educate Customers
Products
 Services
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Connect
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How are you going to help them
Capture
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Prospects name and email address
 Most buyers will not purchase on 1st impression
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Convert
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Website browsers into buyers
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High Return on Investment
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For every dollar spent, $44.25 is the average return
 Source: Experian
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Builds Trust and Relationships
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2-3 percent of people are ready to buy today
47 percent of people will buy in next 12-18 months
50 percent of people will never buy
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Regular Email – such as GMail, Outlook, etc.
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No control of formatting
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List break up – spam filters
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Time consuming
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No tracking of results
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Email Service Provider
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Easy to use templates
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Personalized email
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Manage your lists
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Track results
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Content Based
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Remind/Promotional
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Educational
Welcome sequence from opt in on website
Upcoming Events
Free training call
Nurturing Relationships
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Newsletter
Special of the Month
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Ask existing customers
Newsletter sign up link
Form on your website
Networking Events
Trade Shows
Raffles and Contest
Referrals
Educational Events
57% of people will
provide contact
information when asked
to by a clerk at a local
small business.
Source: Transact Media Group
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From Name
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Use a name your audience knows
Subject Line
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Keep it short and simple
Avoid Percentage off sale, coupon, etc
Avoid All Capitol letters and !!!!!!, ?????, etc
Be concise
 5 – 8 words
Based solely on the subject
line, 64% of people says they
will open an email.
Source: Chadwick Martin Bailey
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Email Content
Share your expertise
 Provide testimonials
 Offer coupons/discounts
 Give guidance
 Focus on benefits to audience
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Write your email as a conversation
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Keep your email short and simple
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Be concise
Focus on benefits to audience
Use stories to enhance your message
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Customers stories
 How product/service helped
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Include a call to action
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Tell the reader what to do
 Visit your website
 Request a white paper
 Call to make an appointment
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Make Content Shareable
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Be consistent
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Create a master schedule
Do what you say you will do
Monitor people who unsubscribe
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Review and
act upon feedback
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Sent
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Open
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Opt-outs
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Bounces
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Social Media Shares
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Etc
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Test, Test, Test
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Best time to send
 There is no “perfect” time to send
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Subject lines
Track
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Email analytics
Google Analytics
Unsubscribe feedback
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
Constant Contact
http://www.constantcontact.com/index.jsp?p
n=performancetechsolutions
Mail Chimp
http://mailchimp.com

Keep customers engaged using email
marketing to increase sales.

Easy and effective ways to get your emails
read attracting more customers.

Integrate email marketing to nurture customer
relationships and improve your sales process.

Increase profits with an easy process to gather
customers email addresses.
Performance Tech Solutions
“Technology that Builds Business”
Becky Deitenbeck
www.PerformanceTechSolutions.com
Performance Tech Solutions
“Technology that Builds Business”
www.PerformanceTechSolutions.com
Contact us today to see how we can help you grow your business.
 Digital Marketing Consulting – Turn your website into the best unpaid
salesperson
 Technology Integration – Put systems in place to gain efficiencies
 Custom Web and Mobile Applications – Help you business grow
 IT Strategic Planning – Leverage IT to give you a
competitive advantage