Transcript TOPIC TITLE - University College Cork (UCC)|

UCC Researcher Conference
Developing Researchers in the 21st Century
Creative Job Hunting
& Social Media
Session Overview
• Creative Job Hunting
• Branding
• Accessing the “Hidden” Job Market
• Networking: Mapping your Personal Network
• Online Social Networking: How it can help your career
What is Creative Job Hunting
A blended approach
Eportfolio
Real
social
network
Business
card
CV
Virtual
social
network
IRIS
E-Portfolio
• Career summary/goals
• Professional philosophy/career
mission
• Skills, abilities, marketable
qualities
• Lists of accomplishments
• Work experience
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Samples of work
Research, publications, reports
Testimonials
Awards and honours
Conferences
Transcripts
Professional development
activities
• References
CV versus E-Portfolio
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CV
A snapshot
2 pages
Out of date quickly
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E - Portfolio
Up to date
Developmental
Comprehensive -360 degree
picture
• Concrete examples of your work
• Highlights your competencies
• Improves your visibility
“Hidden” Jobs Market
Graduate Employer
Vacancies
Recruitment
Websites
Recruitment
Agencies
Newspaper
Advertisements
Visible
Opportunities
Careers Fairs
Networking
Research
Social Media
Volunteering,
Work Experience
Hidden Opportunities
Informational
Interviewing
Prospective
Applications
Recruitment Agencies
Benefits:
• Good market knowledge of particular sectors
• Accurate salary surveys available online
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Tips:
Consult a small number of reputable agencies with good
knowledge of your field for advice.
Register with one or two trusted agents only.
Treat every meeting with a consultant as an interview, dress and
present yourself in the best possible light.
Be aware of their preference for experienced candidates.
Recruitment Fairs
Use recruitment fairs to your advantage by taking the
following steps for before, during and after:
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Study list of attendees in advance.
Research companies of interest.
Prepare questions to ask company representatives.
Dress semi-formally for the occasion.
Make a good first and last impression.
Consider bringing a business card or brief CV.
• Take notes after & make sure that you follow up.
“Hidden” Jobs Market
Graduate Employer
Vacancies
Recruitment
Websites
Recruitment
Agencies
Newspaper
Advertisements
Visible
Opportunities
Careers Fairs
Networking
Research
Social Media
Volunteering,
Work Experience
Hidden Opportunities
Informational
Interviewing
Prospective
Applications
The Value of Networking
START
Advertisements/Websit
es
Recruitment Agencies
Employers
hire in this
direction
Professional Organisations
Networking/Word of mouth
Contacts from existing staff
START
Internal Promotion or Lateral Move
Most people
start looking for
jobs from here
What is networking?
•Networking is developing mutually
beneficial relationships - before you
need them.
•At it’s simplest “Asking people for
Help”
•Most people find a job by word of
mouth: “the more people you know
in a particular industry, the better
your chances”
You know what?
It’s not what you know but WHO you
know
It’s not what you know, but WHO
KNOWS that YOU KNOW what you
know
Benefits of Networking
• The most effective way of getting realistic information and advice about
career opportunities and jobs.
• It can enable you to raise your profile among the community/sector you
want to join.
• 70% of all jobs are found through networking – it may be one of the only
ways of finding work in jobs where graduate training schemes are
uncommon – e.g. Art and Design, sport, media, charitable sector,
environmental careers etc.
Your Network
FAMILY
FRIENDS
COLLEAGUES
PARENTS OF
CHILDREN
RELATIVES
OLD SCHOOL
FRIENDS
CHURCH
Network
PROFESSION
TEAMS
RESIDENCE
ASSOCIATION
OLD
NEIGHBOURS
COMMUNITY
LOCAL
BUSINESS
PEOPLE
Informational Interviews
• Ever heard of an informational interview? Why not arrange to meet the
person in your dream job or company? Start with somebody you know or
can be introduced to though a contact.
• Suggest meeting at the interviewee’s place of work if possible – you will
gain insight into work environment and culture.
• Bear informational interviews in mind when attending conferences.
Informational Interviews – some questions
• How did you get into this field of work? Explore traditional and alternative
entry routes and skills/experience required.
• How do you see the sector changing over the next 2-3 years?
• What kind of people will be needed in the future?
• Can you suggest two or three other people that could help?
Get the most from conferences and other professional
meetings
• Before the conference:
– Make a list of all the people you “met” online who may attend
– Attend any small preceding events or workshops
– Reserve a room in main conference hotel
– Study talks and room locations
– Practice your own talk several times in realistic conditions
• At the conference:
– Spend most of your time tracking the people you want to meet
– Keep conversation to safe, professional topics
– Don’t pass up on opportunities for informal socialising
– Seek out the best people of your own professional cohort
– Relationships with more powerful people will take more time
Practice your elevator pitch.
Networking Action Plan
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Take the plunge!
Who will you contact?
When?
How?
Social Networking
Benefits of Social Media Networking
 Researching careers
 Peer feedback on recruitment process
 Chat to employers re. recruitment process
 Improve commercial awareness
 Creative job hunting
 Self-promotion
What is
• Networking Website...for PROFESSIONALS
• All industries
• A superb and far reaching resource tool for researching industries
and career opportunities and getting ADVICE
• 150 million members worldwide, 16,620 = UCC
What
IS NOT
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A Jobs Board
Facebook for Grown-Ups
Used like FACEBOOK
Fully effective unless you have a 100% profile
Maximised unless you are active and visible on it
What can LinkedIn do for you?
• Expand existing contact list for job opportunities – Send Invitations
• Source and connect with decision makers in selected industries –
Send Invitations
• Keep up to date with what it happening regarding
developments/events in your sector – Join Groups
• Increase your knowledge of latest developments in your Industry
globally – have an international network
What Can It Do For You?
• Increase your profile amongst your target market – contribute to
discussions / ask questions
• Keep you Front Of Mind with your connections – make frequent
network updates
• Be found on Google searches – 100% complete profile
Warm connections – all
accessible to me
Getting Started
Writing your Profile
• MUCH more than a CV
• What key messages do you want to give?
• Your personal website – PS - have you Googled yourself lately?
• Make yourself easy for employers to find
• What keywords will lead them to you?
• Make you profile active, not static
You have a profile – NOW WHAT?
Joe Bloggs
1. MAKE CONNECTIONS
The Easy Part !
1. Sending Invitations
Personalise your connections
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Netiquette
Targeting Potential Contacts
• Have something in common – alumni, industry
• If not in your network – you can’t contact them unless you pay to
upgrade LinkedIn membership
• Get them in your network or PAY!
• Once in your network - Send them an email...asking for their advice,
views, answer to a specific question.
• LinkedIn Members help each other.
JOIN GROUPS
Gives you Access to
Members Profiles
&
Ideas Sharing
LinkedIn Groups
Each Group has:
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Members – i.e. potential contacts for YOU
Discussion Board
Promotions
Job Vacancies
• Contribute to Discussions – be SEEN online by industry players
• Ask for advice
Be Visible
Getting
to 100%
Give
& Receive
Recommendations
Request and
Give Recommendations
 Employers look at
them...and you can
see who’s looking at you
Personalise your
message
Kerry Group
OMPANY
FIC
MATION
Would like to approach
them but don't know
anyone working there?
Dear Sir/Madam letters?
0 direct contacts:
BUT ..11 via my Connections
LinkedIn
• What is LinkedIn?
http://www.youtube.com/watch?v=ZVlUwwgOfKw
• How to use LinkedIn to find a job?
http://learn.linkedin.com/students/step-1/
Skills Gap
• What are the skills required in the job/sector?
• Skills analysis
• What skills do need to improve?
• Avail of training opportunities while in UCC
Seizing Opportunities in the Organisation
Exchanges
Distance
Learning
Secondments
Opportunities
Training
Work
Shadowing
YouTube
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How to use LinkedIn to find a job
How to build your professional brand?
Building & maintaining a professional network.
Turning relationships into opportunities.
How to complete your profile etc.
• How to use Facebook to find a job
• How to use Twitter to find a job
Netiquette
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Be polite; think about your approach
Make connections
Build the relationship over time
Be sincere
Decide on boundaries
Updates
• Update your status at least once a week
77% of Recruiters?
Have used Search Engines
to find out more about
a candidate
82% of Candidates?
Expected employers to check
their names out on a search
engine
35% of Recruiters?
Have eliminated a candidate
based on what they found
online
67% of Candidates?
Didn’t search for that
Information themselves to
see what employers
might find
• Viewed as personal not
professional
• Some use for information
gathering
• Lock up security settings
• Remember photo tags!
• Make it another channel of
information
• Follow leaders & decision
makers in your industry
• Excellent source of
information gathering
• Tweet to add value or raise
your professional profile
Keeping Up With Employer
& Sector News
Company Page
KPMG UK Graduate Recruitment
KPMG YouTube Channel
KPMG UK & more
Talk to KPMG
Staff
On Line Reputation Management
If Google doesn’t
know who you are,
you’re in trouble.
However,
what happens in Vegas,
stays in Google, Face
book and You Tube.
Protect Your Reputation
“Nationale Suisse employee sacked after surfing
Facebook while off sick”
Reuters, April 2009
“We won’t hold drunken picture against you, it
helps build up a picture”
Director of Digital Strategies,
Racepoint Group UK
How do successful people get jobs?
68% Informal methods
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6% Created/negotiated new role
6% Asked questions in other areas
10% Invited by previous manager
11% Alerted by network
35% Invited to apply due to reputation
32% Formal methods
12% Internal ads
20% External ads
Useful links
• www.phds.org
• www.postdocjobs.com
• www.academicpositions.eu
• www.irishjobs.ie
• Research careers Ireland.com
http://ec.europa.eu/euraxess
• www.jobs.ac.uk
• www.universityjobs.com
• www.academicjobseu.com
Sector Specific Sites
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www.psychminded.co.uk (Psychology)
www.earthworks-jobs.com (Archaeology/Anthropology)
H-job guide www.h-net.org (humanities & social sciences)
http://www.frontiersin.org/ (Pharmacology, Physiology)
www.mathjobs.com
www.lawjobs.com
Nature – website and journal www.nature.com
Coastal & Ocean Engineering Database www.cfd-online.com
New Scientist – website and journal www.newscientist.com
Physics today – website and journal www.physicstoday.org
www.computerJobs.ie
www.computerweekly.com
British Medical Journal – website and journal www.bmj.com
World of Irish Nursing & Midwifery
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3-4 Brighton Villas, Western Road, Cork (In front of Castwhite Apartments)
Web: www.ucc.ie/careers
Email: [email protected] Tel: 021 490 2500/2349
Facebook: www.facebook.com/ucc.careers
Twitter: twitter.com/careersUCC Blog: ucccareersservice.blogspot.com