Transcript Slide 1

A Brief Introduction to PIER
Top communicators from government agencies, major
corporations, universities, non-profit organizations and others use
PIER to build trust with exceptional efficiency.
American Red Cross
BP (British Petroleum)
CalFire
Enbridge
Georgia Emergency Management
Houston UASI
LADWP
Marathon
Metro Atlanta UASI
Mineral Management Service!
NASA
Shell
US Coast Guard
USDA
Univ of North Carolina
Univ of Houston
US Marshals
and many more…
Why do many of the world’s
top communicators use PIER?
Because there is no better way to get
the right information
to the right people
right now...
PIER is a web-based control center that allows a
communicator or team to perform all vital
communication functions anywhere, anytime with
unprecedented efficiency.
A single, powerful, intuitive system
provides all this and more:
CONTACT MANAGEMENT: Gather information
from dispersed sources and organize in a single
system. Create new mailing lists on the fly.
DOCUMENT PRODUCTION: Draft, edit, review
and approve any information release. Instantly
publish and send.
MASS NOTIFICATION: Distribute to thousands of contacts via email, website, fax,
automated voice message, alert devices, RSS feeds and now two-way SMS text
message!
WEB CONTENT MANAGEMENT: Launch Web sites and edit Web pages. PIER’s Web
content management features allow those with little or no HTML knowledge to easily
create Web pages and publish content.
INQUIRIES: receive and manage all inquiries from Web site, email or telephone;
including automatically sending pre-approved answers.
MEDIA MONITORING & CLIPS: Monitor print, online, blog and broadcast reports, then
capture and store clips with PIER Media Tools. Also provides access to over 310,000
journalists.
PIER is used for:
Daily Public Affairs Management
Online Press Rooms
Crisis Response & Dark Sites
Joint Information Centers
Employee & Internal
Communications
Issue Management
Business Continuity
Emergency Notification
Compliance Communication
The PIER Control Center
Web-based 24/7 access from
anywhere, secure, crisiscapable
Inquiry Management Teammanagement of reporter or
stakeholder inquiries
Documents Draft, edit,
approve and distribute all
information types
Contacts Manage and track
history on all audiences and
contacts
Reports Measure, track and
manage all communication
activities
PIER Media Tools
Do it all from one simple
location.
Complete Media Monitoring
Print, online, blogs, broadcast,
international
Clips
Permanent clips organized in
clip books
Media Lists
310,000 reporters—plus auto
maintenance of your own list
Media Planning
Editorial calendars plus the exclusive
AP Planner—look ahead at tomorrow’s
headlines
Inquiry Management
Manage Inquiries From All
Groups Dashboard shows inquiry
status by audience
Inquiries Automatically Entered
Inquiries are entered from Web
site and through automatic email
entry. Ability to log phone
inquiries.
Instant Answers Select from list
of pre-approved answers and
response is automatically entered
and sent to inquirer
Email Notification Distribute the
response tasks by topic; inquiries
automatically directed to
appropriate responder
Management Control Identify
rumors, maintain quality, speed,
effectiveness
Document Management
“Documents” = Any Content
PIER handles all types of content;
HTML, text, files, videos, images,
audio, etc.
Easily Create Web & Email
Content Simple editor operates
like word processing software
Collaborate Teams can review,
edit and revise with full draft
version control
Approval Process NIMS
compliant approval process insures
that no information is released
without documented approvals
Multi-Mode Distribution
Approved documents are
distributed by email, fax, phone or
to a single or multiple websites and
through RSS feeds.
Audience Contact
Management
Manage ALL Your Critical
Audiences
Set up as many “Directories” or
audience categories as you need—
communicate to groups or to
individuals contacts.
Self-Registration
Site visitors can join your PIER
emailing list or subscribe to RSS
feeds to receive information
updates automatically.
Track Status of Inquiries and
Documents
Keep track of when PIER contacts
submit inquiries to you and view a
list of documents sent to each
contact.
Instant Communication
and Surveys
Survey Forms
Get feedback and stay informed.
PIER’s survey tools make it easy to
customize and add surveys to any
PIER Web site to gather information
from visitors.
Message Boards
Create public or private message
boards that allow users to submit
quick updates (using survey fields you
specify) to your PIER site that can be
automatically published and
distributed to a group of contacts.
Private Conferencing
Use PIER’s secure internal “chat
rooms” for private, real-time
conversations. Conference Bridges
allow you to quickly track information
about conferences.
Reporting and Control
Every Detail is Tracked
Everything that happens in PIER is
tracked and saved as reports. Reports
give managers an overview of all
communications activities:
• Interaction History
• Inquiry Responsiveness
• Rumor Identification
• Site Traffic and Analytics
• Audit Trail of All Activities
Communicator Control
PIER is designed to streamline the communications
process. PIER’s integrated features allow anyone,
regardless of technical skills, to manage Web content,
contacts, mass notifications, document distribution, Web
page creation and so much more.
With PIER, Communicators get full control of all aspects of
the Web site plus all interactive features.
What really is PIER?
A Single Solution for:
» Mass Notifications
» Inquiry and Response Management
» Document Approval System
» Web Content Management
» Contact Management
» Press Release Distribution
» Crisis Communication
» Public Relations
» Business Continuity