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PIER Systems Discussion with BNSF Railway December 2, 2011 What is PIER? PIER is a secure, fully integrated software-as-aservice application for managing stakeholder communications and is used for: Crisis Communication Daily Public Relations Business Continuity Employee Accountability Top communicators from government agencies, major corporations, universities, non-profit organizations and others use PIER to build trust with exceptional efficiency. Houston UASI Region Atlanta UASI BP (British Petroleum) State of Washington EMD State of UTAH Emerg. Mgmt. Georgia Emergency Management Houston UASI Los Angeles OEM LADWP Marathon Oil Austin UASI NASA Shell US Coast Guard USDA Univ of North Carolina Univ of Houston US Marshals and many more… PIER in use today PIER has been used to manage numerous large scale events including: Hurricane Katrina -- US Coast Guard Atlanta Tornado, Georgia Drought --Georgia Emergency Management Texas City Refinery Accident -- BP Hurricane Humberto -- Port of Houston, University of Houston Los Angeles Power Outages -- LA Dept of Water and Power Cosco Busan Spill (San Francisco) -- US Coast Guard G8 Economic Summit -- Georgia Emergency Management Northwest Storm and Floods -- WA State EMD Thunderhorse Oil Platform -- BP and US Coast Guard Deepwater Horizon Response (BP Oil Spill) (Many more...) Hurricane Katrina--USCG PIER & Deepwater Horizon PIER is used by both the US Coast Guard and BP to manage Crisis Communications National Incident Management System (NIMS) Incident Command Public Information Officer Safety Liaison Operations Planning Logistics Finance Info Gathering EOC Technology PIER currently offers integration with WebEOC JIC Manager Integration* Info Operations Liaisons DisseminationSupport PIER System Virtual Joint Information Center JIC structure per NIMS FEMA PIO Guidance Nov 07 www.deepwaterhorizonresponse.com • PIER served as the Unified Command, NIMS-compatible JIC • 155 million site hits to website since April 20, 2010 • 67,000 inquiries since April 20, 2010 or an average of 560 inquiries per day • 9,375 documents created over the course of the 5 month event • Over 35 million emails and SMS texts sent to stakeholders PIER as a Secure, Web-based Communication Management Platform • Easy to use and standardized communication processes • Content management • Self-publishing to dedicated, hosted and battleready public/private facing Web site • Multi-modal notifications including email, SMS, text-to-voice, fax, RSS and feeds social media • Contact management • Inquiry management • Additional Samples of PIER Crisis Sites US Army Fort Hood PIER Center put in place in the aftermath of the horrific shooting incident. University of Houston Emergency Information Center www.uhemergency.info Class closures, reopening notices posted and sent to 39,000+ students Hundreds of inquiries from students and parents rapidly answered Additional information added to website as needed President's message added to website 4,000,000+ site hits Marathon Oil Company Employee Communications www.marathonoilalert.com Access for employees and contractors to provide updated contact information Regular updates provided regarding closures, reopening and other company response activities Updates sent directly to employees using updated contact information 283,000+ site hits Port of Houston Authority Crisis Response site Provides updates for Port of Houston Authority employees Provide updates for Port of Houston Authority Tenants Provided information to trucking industry stakeholders Fort Bend County, Texas Public Information Center www.fortbendnews.info 38 Hurricane Ike updates posted for community members Updates distributed to media, elected officials and other stakeholders Hurricane response information provided on website 516,000+ site hits METRO Transit Authority Solutions www.metrosolutions.org Public news site for METRO expansion activities Visitors seeking information about METRO closures and rescheduling Information posted on METRO Responds PIER site www.metroresponds.org 249,165+ site hits United States Coast Guard Hurricane Information Updated information about USCG response to Hurricane Ike Images, news releases posted to this site Ship channel updates posted for maritime safety, access Information posted from each affected USCG Sector 222,000+ site hits United States Coast Guard District 8 External Affairs Information Site www.d8externalaffairs.com PIER is used for: Daily Public Affairs Management Online Press Rooms Crisis Response & Dark Sites Joint Information Centers Employee & Internal Communications Issue Management Business Continuity Emergency Notification Compliance Communication Critical PIER Functions for Emergency Managers: • • • • • • • Fully hosted, Web-based, NIMS compliant, virtual joint information center (VJIC) Collaborative content development with approval workflow process Emergency notifications with multi-mode distributions (Email, SMS text, text-to-voice phone, fax, website, social media/RSS) Inquiry management for interactive communications with stakeholders Contact database management Control of public, private and protected website without IT support Management controls and detailed reporting Building trust, one valuable relationship at a time. Dan E. Timmins Jr. Regional Vice President Office (281) 201 0920 www.piersystem.com [email protected]