WHY PIER?

The full spectrum online communication management system

The Origin of the PIER System

1999 Olympic Pipeline Explosion Crisis Communications Founder Gerald Baron was spokesperson for Olympic Pipeline

• No easy way to coordinate official statements across multiple agencies • No efficient way to communicate with the public and media • No way to manage the hundreds of inquires from media and public

Keeping and building trust

• • • Two critical elements: Do the right thing (from a stakeholder’s perspective) Communicate openly, directly, truthfully

Welcome to the Jungle

How To Maintain Trust during a Media Maelstrom

Crisis Response & Share Price

Hurricanes Materials Earthquakes Extreme Heat Fires Floods Global Landslides Chemical releases Warming Nuclear Hazardous Pandemic Power Outages Wildfires Terrorism Thunderstorms Winter Storms Tornadoe Workplace Violence s Tsunamis Industrial Explosions Extreme Heat Hurricanes

Fires

Landslides Floods Nuclear Global Warming Pandemic Hazardous Materials Power Outages Terrorism Wildfires Thunderstorms Tornado Tsunamis Volcanoes Winter Storms Earthquakes Fires

Floods

Global Warming Hurricanes Landslides Nuclear Thunderstorms

“There cannot be a crisis next week. My schedule is already full.” Henry Kissinger

The demands:

• • • Speed--I want it now. Yes, right now.

Directness--I want it directly from you to me, not mediated, not through some one else Authentic--give me the straight story because if you hide something I will find out and then I will never trust you again

Why is that so hard?

Attorney review.

Executives traveling.

Key decision makers

not available.

Slow web update

process.

Delayed vetting.

Too many approvers.

IT control over internet.

Out of office too much.

Corporate policies .

Corporate speak.

Legal liability.

But, how to communicate a well designed plan?

4 Ps Policies Plan People Platform – PIER System

The PIER Idea:

Put everything a communicator or team needs into a single, integrated, easy to use online communications control room.

A control center accessible 24/7 from wherever you are.

Solution: The PIER Control Center

Survey Distribution & Tabulation Situation Status & Tracking Content Creation & Collaboration Secure Conferencing & Messaging Inquiry Handling & History Email / Fax / Phone SMS Text Notification One-Button Web Posting Approver Notification & Signoff

PIER is unique in that it allows you to manage all three modes of communication at once--what we call full spectrum communication management Push “Push” info to audiences via email, fax & telephone Pull Publish info to website for viewers to “pull” Interactive Respond to inquiries, gather input

What We Do

We launch and host crisis-ready systems for managing Stakeholder Communications Professional Communicators

PIER

Stakeholders

(who care about what you do) 

Critical Insiders



Emergency Responders



Fence line neighbors



Community Leaders



Press/Media



Elected officials



General Public

PIER Enterprise

DRILLS & EXERCISES ATLANTA DEPARTMENTS FULTON DEPARTMENTS UASI CRISIS SITE (“dark”) DEKALB COBB DEPARTMENTS DEPARTMENTS

• • • • Platform: What is required?

• • Collaboration--a team needs to work together 24/7 Anywhere access--urgent communication does not keep regular hours All tools available regardless of location--infrastructure may be gone or you may be gone Communicator control--no dependence on technical resources Full spectrum--able to manage push, pull and interactive communication Crisis-capable--redundant, millions of hits and bandwidth

All communication is local.

But an enterprise needs to speak with a single voice.

UH Case Study- Hurricane Humberto Fall 2007 • • • Humberto, Tropical Depression, Storm and Hurricane, all in one afternoon.

38,000 emails, 5,000 text to phone, 8500 SMS texts & updates to web site to close & open UH 244,000 hits to PIER web site over 16 hours period

Accessible Crisis Plans

Tesoro Tanker Grounding – February 2, 2006

Unified Command Joint Information Center First report: 5:25 am JIC Activation: About 10am Content:

   

News releases Fact sheets Hi-res images Video footage

Crisis Center State of Washington – EMD

Public Information Center State of Washington – EMD

S Y S T E M Urgent & Critical Communication Management AudienceCentral, Inc.

Bellingham, WA (360) 756-8080 www.piersystem.com

[email protected]

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