Transcript Slide 1
WHY PIER? The full spectrum online communication management system The Origin of AudienceCentral 1999 Olympic Pipeline Explosion Crisis Communications Founder Gerald Baron was spokesperson for Olympic Pipeline • No easy way to coordinate official statements across multiple agencies • No efficient way to communicate with the public and media • No way to manage the hundreds of inquires from media and public Crisis Response & Share Price Hurricanes Extreme Materials Earthquakes Power Outages Wildfires Extreme Heat Hurricanes Fires Landslides Floods Global Chemical releases Warming Hazardous Nuclear Pandemic Terrorism Thunderstorms Tornadoes Tsunamis Winter Storms Workplace Violence Industrial Explosions Fires Landslides Thunderstorms Tornado Earthquakes Fires Nuclear Heat Floods Nuclear Tsunamis Volcanoes Floods Pandemic Hazardous Materials Pandemic Power Outages Terrorism Global Warming Global Warming Power Outages Wildfires Winter Storms Hurricanes Landslides Terrorism Thunderstorms “There cannot be a crisis next week. My schedule is already full.” Henry Kissinger Keeping and building trust • Two critical elements: • • Do the right thing (from a stakeholder’s perspective) Communicate openly, directly, truthfully What do audiences demand? • • • Speed--I want it now. Right now. Directness--I want it directly, personally, not through the media. Authenticity--I want complete openness, honesty, no hiding, no coverup. And I want you to be real and human. But, how to communicate a welldesigned plan? 4 Ps Policies Plan People Platform – PIER System "It's only when the tide goes out that you learn who's been swimming naked.“ Warren Buffet PIER provides the web-based communication platform that enables you to effectively communicate with critical stakeholders during an incident. The PIER Idea: Put everything a communicator or team needs into a single, integrated, easy to use online communications control room. A control center accessible 24/7 from wherever you are. Solution: The PIER Control Center Situation Status & Tracking Content Creation & Collaboration Secure Conferencing & Messaging Survey Distribution & Tabulation Approver Notification & Signoff Inquiry Handling & History Email / Fax / Phone SMS Text Notification One-Button Web Posting NIMS Compliant Joint Information Center PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System. PIER is unique in that it allows you to manage all three modes of communication at once--what we call full spectrum communication management Push “Push” info to audiences via email, fax & telephone Pull Publish info to website for viewers to “pull” Interactive Respond to inquiries, gather input What We Do We launch and host crisis-ready systems for managing Stakeholder Communications Stakeholders (who care about what you do) Professional Communicators PIER Critical Insiders Emergency Responders Fence line neighbors Community Leaders Press/Media Elected officials General Public Platform: What is required? • • • • • • Collaboration--a team needs to work together 24/7 Anywhere access--urgent communication does not keep regular hours All tools available regardless of location--infrastructure may be gone or you may be gone Communicator control--no dependence on technical resources Full spectrum--able to manage push, pull and interactive communication Crisis-capable--redundant, millions of hits and bandwidth All communication is local. But an enterprise needs to speak with a single voice. Tesoro Tanker Grounding – February 2, 2006 Unified Command Joint Information Center First report: 5:25 am JIC Activation: About 10am Content: News releases Fact sheets Hi-res images Video footage Crisis Center State of Washington – EMD Public Information Center State of Washington – EMD Accessible Crisis Plans SYSTEM Urgent & Critical Communication Management AudienceCentral, Inc. Bellingham, WA (360) 756-8080 www.piersystem.com [email protected]