WHY PIER?

The full spectrum online communication management system

The Origin of AudienceCentral

1999 Olympic Pipeline Explosion Crisis Communications Founder Gerald Baron was spokesperson for Olympic Pipeline

• No easy way to coordinate official statements across multiple agencies • No efficient way to communicate with the public and media • No way to manage the hundreds of inquires from media and public

Crisis Response & Share Price

But, how to communicate a well designed plan?

4 Ps Policies Plan People Platform – PIER System

The PIER Idea:

Put everything a communicator or team needs into a single, integrated, easy to use online communications control room.

A control center accessible 24/7 from wherever you are.

Solution: The PIER Control Center

Survey Distribution & Tabulation Situation Status & Tracking Content Creation & Collaboration Secure Conferencing & Messaging Inquiry Handling & History Email / Fax / Phone SMS Text Notification One-Button Web Posting Approver Notification & Signoff

NIMS Compliant Joint Information Center

PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System.

PIER is unique in that it allows you to manage all three modes of communication at once--what we call full spectrum communication management Push “Push” info to audiences via email, fax & telephone Pull Publish info to website for viewers to “pull” Interactive Respond to inquiries, gather input

What We Do

We launch and host crisis-ready systems for managing Stakeholder Communications Professional Communicators

PIER

Stakeholders

(who care about what you do) 

Critical Insiders



Emergency Responders

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Fence line neighbors



Community Leaders



Press/Media



Elected officials



General Public

PIER System Foundation Coal Holdings Linthicum Heights, MD Major crises and special purpose (eg “dark sites”) Control centers for individual mines or regions Larger operations have multiple centers for different purposes and audiences PIER: Each center allows push/pull/interactive communications with multiple internal and external stakeholder groups

Crisis Center State of Washington – EMD

Public Information Center State of Washington – EMD

Accessible Crisis Plans

S Y S T E M Urgent & Critical Communication Management AudienceCentral, Inc.

Bellingham, WA (360) 756-8080 www.piersystem.com

[email protected]

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