?

תיתאצמה הבישח תמייק םאה

NAND Flash Drive?

INVENTION APPROACHES

Theory driven

Way of thinking leads to invention Einstein Pasteur from theory to need

Data Driven

: reveals anomaly in data, a surprising possibility Mendel-burrs –Velcro Fleming-(penicillin)

Method driven

: instrumentation enables previously unknown observations-invention Galileo (telescope) experimental technics-

Need driven:

identify problems and seek solutions Edison

1 3 2 4

5

TYPES OF INNOVATION

• •

Product Innovation: ?

תינשדח הבישח ?

הליבומ ןהמ תמייק תחא םאה םאה

Changes in the things (products/services), which an organization offers.

Process Innovation:

•

Changes in the way in which they are created or delivered

Position Innovation:

•

Changes in the context in which they are created or delivered.(Ford, Lucozade drink)

Paradigm Innovation :

Changes in the underlying mental models which frame that the organization does,(low cost airlines)

Source:Tidd J. Bessant J

Managing innovation

John Wiley 2006 p 10

x4 technology

– enabling a new generation of 4-bit/cell flash media in x4 NAND components

TrueFFS technology

- Patented flash management algorithms

Security technology

- Reusable cryptography cores and APIs for market-specific applications

x2 technology

- Enabling MLC flash with optimized reliability and performance

mDOC (DiskOnChip) technology

- Flash local storage architecture

mDrive (DiskOnKey) technology

Personal, removable storage solutions -

תיגולונכטה תונשדחה גוס והמ

Platform Robust Design Intel PG cyclodextrin detergents odor control Febreze

INNOVATION AXES

Market Manufacturing Technology (Process) Product Technology Product

?

תונשדחל רוקמה והמ

Select Customers:

Kingston, Memorex, I-O Data, HP, Lenovo, Motorola, HTC, Palm, LG, Samsung, Sony and Sony Ericsson.

Strategic Flash Partners:

Toshiba, Hynix, Spansion and Renesas.

קוש

?

.

איה תונשדחה םאה הפיצר יתלב וא הפיצר

יתלב רצומ תונשדח דיינ שלפ הפיצר היגולונכט .

הפיצר ?

ףיצר יתלב

?

איה תונשדחה םאה הפיצר יתלב וא הפיצר

) עדימ + דוק ( ר " ב רצומ תונשדח ) רלולס ( ר " ב קוש .

ר היגולונכט ר " ב ךילהת

™ Technology: The Next Level of NAND Flash

Revolutionizing the world of multimedia-rich devices

msystems ’ x4 technology revolutionizes NAND flash, enabling the storage of 4 bits of data per cell on nearly the same die size as 2 bits. Driving significant manufacturing cost reductions while optimizing reliability and performance, x4 technology enabled components are set to fuel a new generation of multimedia-rich consumer electronics devices. From digital still cameras (DSCs) and mobile handsets to USB flash drives (UFDs) and MP3 players, and for future markets such as solid state disks (SSDs) for laptops and flash-based camcorders, x4 technology is enabling higher, more cost-effective memory densities for smarter personal storage

, ךילהת , רצומ , תיגולונכט תונשדח הפיצר יתלב

TrueFFS technology True Flash File System (TrueFFS) is msystems' patented flash management software. TrueFFS provides the operating system (OS) with full block device (hard drive) functionality so that the DiskOnChip flash disk appears to the OS and file system as a standard disk drive. At the same time, it transparently provides full flash media management.

?

איה תונשדחה םאה הפיצר יתלב וא הפיצר

קוש .

ר היגולונכט .

ר " ב רצומ ר " ב

SanDisk buys Msystems Hands over $1.55bn in stock טסוגוא 15 ישילש םוי By Nick Farrell: 08:27 , 2006

The NAND flash data storage business is in its early stages and we believe the market opportunity is largely untapped, ” said Eli Harari, Chairman and CEO of SanDisk. “msystems is a leader in flash memory systems addressing mobile, portable and embedded markets and they have a strong team, significant IP and important OEM customers

Flash Memory Summit Recognizes msystems ™ x4™ Technology as the Most Innovative Flash Memory Technology of 2006 “The x4 NAND flash technology from msystems is truly a groundbreaking flash memory solution that exemplifies the most innovative technology at this inaugural Flash Memory Summit.

” msystems x4 technology was developed in collaboration with Tel Aviv University ’s (TAU) School of Electrical Engineering and exclusively licensed to msystems, for use in flash memory products, by Ramot, the technology transfer company and commercialization arm of TAU.

ENTREPRENEURIAL BREAKTHROUGH VERSUS CORPORATE INCREMENTAL IMPROVEMENTS

• Entrepreneurial breakthroughs: unorthodox approach, creativity • Incremental Improvements: body of knowledge conventional way of thinking • Edison little schooling. Steve Wozniak Apple, no graduation; Bill Gates, dropped out Harvard, Michael Dell quite university –Dell Computers (Bhide2000 p36 • Large firms: Intel instruction per second grew per 3milion % ; P&G 1250 PhD, 3800 per years 24000 active patents • Hybrid education?

Source; Baumol W.J.(2005) “Education for Innovation” in

Innovation Policy and the Economy

Vol 5 National Bureau of Economic Researches

CONTINUOUS – DISCONTINUOUS INNOVATION

Market Knowledge Operators-transfer of services X4 NAND Flash

Revolutionizing the world of multimedia rich devices

CameraCellular

mDOC (DiskOnChip) technology

TrueFFS technology Continuous Innovation

Security technology mDrive (DiskOnKey) technology x2 technology

Scientific & Technical Knowledge