Transcript Why List With An Agent at EXIT Extreme Realty?

Why List With An Agent at
EXIT Realty?
We Offer the Best Marketing
Plan For Our Clients
• Yard sign
– A yard sign is erected at each of our listings.
• Advertised open houses
– We advertise open houses in the local
newspaper and online at multiple sites.
We Offer the Best Marketing
Plan For Our Clients
• Bi-Weekly updates on feedback from
showings
– After every showing we get feedback from
potential buyers about how they perceived the
property.
– Their opinions are passed on to you to be
considered for making improvements for
future showings.
MLS
• Our MLS is the Real Estate Information
Network Multiple Listing Service.
• This is the first resource that Realtors turn
to when trying to match clients with a
home.
The Importance of Online
Marketing
• Home buyers use the Internet to search for a
home more than any other media.
• Home buyers say the two most important
features are photos and detailed descriptions.
• Buyers are nearly 5 times more likely to find the
home they purchase online rather than in the
newspaper.*
Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
Why I Market Properties Online
More consumers are searching online*
74%
77%
80%
2005
2006
Internet
71%
41%
37%
18%
2%
1995
1997
1999
2001
2003
2004
* Source: The 2002-2006 NAR Profile of Home
Buyers and Sellers
Online Advertising
Company Website
• Our company website is www.exitcentralhr.com.
• Our site generates monthly:
– Thousands of unique visitors to our website.
– Average 400 unique requests to view our listings.
– People don’t just view your listing, they ask about it.
Our Website Shows All
Current Listings
Online Advertising
Realtor.com
• I have Showcase listing features on Realtor.com
for all my listings.
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Showcase
Up to 25 Photos
Custom Property
Description
Custom Headline
Scrolling Text
Video Tour
Linked Virtual Tour
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Basic
One Photo
Standard Property
Description
No Headline
No Scrolling Text
No Video Tour
No Linked Virtual Tour
REALTOR.com® Enhancements
Benefits:
• Photos
• Contact Info
• Property Description
Consumers Spend More Time on
REALTOR.com®
The average Home Buyer
spends over 90 Percent of
their online time searching
on
Comparable Real Estate
Aggregation Sites*
*Net Ratings – based on reporting of the time online users spent during Sept 2006 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages .
Online Advertising
• Our Showcase listings on Realtor.com
also appear upgraded on these other
websites:
Online Advertising
• And on these sites in more targeted markets:
NBC6.net - WTVJ - Miami, FL
NBC5i.com - KXAS - Dallas, TX
Click10.com - WPLG - Miami, FL
WSBTV.com - WSB - Atlanta, GA
NBC5.com - WMAQ - Chicago, IL
KRXI-TV.com - KRXI - Reno, NV
WESH.com - WESH - Orlando, FL
WFTV.com - WFTV - Orlando, FL
NBC30.com - WVIT – Connecticut
WRAL.com - WRAL - Raleigh, NC
Local6.com - WKMG - Orlando, FL
NBC17.com - WNCN - Raleigh, NC
KIROTV.com - KIRO - Seattle, WA
WPXI.com - WPXI - Pittsburgh, PA
NBC4.tv - KNBC - Los Angeles, CA
NBC4.com - WRC - Washington, DC
WHIOTV.com - WHIO - Dayton, OH
KFOXTV.com - KFOX - El Paso, TX
MoreTV32.com - WMOR - Tampa, FL
Channel14000.com - Minneapolis, MN
WNCB.com - WNBC - New York, NY
Nes4Jax.com - WJXT - Jacksonville, FL
WJACTV.com - WJAC - Johnstown, PA
TurnTo10.com - WJAR - Providence, RI
NBC10.com - WCAU - Philadelphia, PA
KTVU.com - KTVU - San Francisco, CA
NBC13.com - WVTM - Birmingham, AL
NewsNet5.com - WEWS - Cleveland, OH
WTOV9.com - WTOV - Steubenville, OH
NBC11.com - KNTV - San Francisco, CA
WBOSCTV.com - WSOC - Charlotte, NC
ClickOnDetroit.com - WDIV - Detroit, MI
WXII12.com - WXII - Winston-Salem, NC
Channel13000.com - WISC - Madison, WI
Click2Houston.com - KPRC - Houston, TX
ClickOnSA.com - KSAT - San Antonio, TX
OrlandoWeather.com - WESH - Orlando, FL
NBCSanDiego.com - KNSD - San Diego, CA
TheOmahaChannel.com - KETV - Omaha, NE
TheHawaiiChannel.com - KITV - Honolulu, HI
TheDenverChannel.com - KMGH - Denver, CO
TheIowaChannel.com - KCCI - Des Moines, IA
TheBostonChannel.com - WCVB - Boston, MA
TheJacksonChannel.com - WAPT - Jackson, MS
NBC4Columbus.com - WCMH - Columbus, OH
TheIndyChannel.com - WRTV - Indianapolis, IN
TheKSBWChannel.com - KSBW - Monterey, CA
TheWGALChannel.com - WGAL - Lancaster, PA
ChannelCincinnati.com - WLWT - Cincinnati, OH
TheWBALChannel.com - WBAL - Baltimore, MD
TheKCRAChannel.com - KCRA - Sacramento, CA
TheCarolinaChannel.com - WYFF - Greenville, SC
ThePittburghChannel.com - WTAE - Pittsburgh, PA
TheHometownChannel.com - KHBS - Ft. Smith, AR
TheSanDiegoChannel.com - KGTV - San Diego, CA
TheWMURChannel.com - WMUR - Manchester, NH
TheLouisvilleChannel.com - WLKY - Louisville, KY
TheMilwaukeeChannel.com - WISN - Milwaukee, WI
ChannelOklahoma.com - KOCO - Oklahoma City, OK
TheBakersfieldChannle.com - KERO - Bakersfield, CA
TheChamplainChannel.com - WPTZ - Plattsburgh, NY
TheWPBFChannel.com - WPBF - West Palm Beach, FL
TheKansasCityChannel.com - KMBC - Kansas City, MO
TheNewOrleansChannel.com - WDSU - New Orleans, LA
TheNewMexicoChannel.com - KOAT - Albuquerque, NM
Online Advertising
Other Websites
• Your listing will also appear on these real estate
support websites.
Tracking Traffic
to Your Home
Each of Our
Listings Average
100 Page Views
Per Day
Report Provided
Bi-weekly
Print vs. Internet
Newspaper
Internet
Magazine
Mortgage Outline
Determining the Sale-ability of a
Home
Price
Access
Wages
We Help You Price Your
Home
• We work with you to set a price for your
home that:
– Will make you the most money.
– Will be the most appealing to potential buyers.
– Will be close to market value so your home
sells quickly.
Problems Of Overpricing
• Hard to get sales people excited.
• Hard to get buyers to view your property.
• Hard to get people to make an offer.
• Hard to get financing (appraisal).
Problems of Overpricing
• In order to achieve the highest price and
the quickest sale with the least amount of
inconvenience, you must list close to the
market value.
• When a house first comes on the market
there is a hot window of activity.
• Even if you later drop the price, the best
market has passed you by.
Showing Activity
Price it Right From the Start
List Date
Month 1
Month 2
Month 3
Days on Market
Month 4
Month 5
Month 6
Regular Updates
• I will update you every 2 weeks on all
activity and marketing.
• Print reports will be delivered via email,
mail, or fax depending on your preference.
• I will visit you once every 30-45 days to
thoroughly evaluate the position of your
home within the market so we can adjust
accordingly.
Access is Important
The Right Access
Problems with Access
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Alarm systems.
Homeowners present at showings.
Minors home alone.
Uncooperative tenants.
Hazards.
Pets.
There are lots of listings, make it easy for
Realtors to show!!
Competitive Commissions
• Though there is no set
amount of commissions
in the market, obviously
the more competitive
you can be, the better.
Commission
Based on 6% Commission
0%
50%
50%
Our Team
• Kimberly Plourde– Broker/Owner
• Laurey Perez- Managing Broker
• Kathy Jump - Office
Administrator
• Dawn Crocker - Office Manager,
Western Branch
• Amy Poole-Office Manager,
Haygood
Our Broker/Owner
• Kimberly Plourde
• Licensed Real Estate Broker
VA/NC
• Certified VA Real Estate
Instructor
• Ranked #2 Exit office by
volume in VA
• One of the top offices in North
America.
Exit Realty
• Fastest growing Real Estate franchise in
North America.
• 6th Largest Real Estate franchise in North
America.
• Founded in 1996.
• Steve Morris, CEO & Founder, was named
as one of Realtor Magazine’s Top 25 Most
Influential Real Estate Thought Leaders.
• 40,000 Agent Network.
Letters of Recommendation
Proud Sponsors Of
• Exit Realty has built 10 homes
for Habitat for Humanity and
has donated over
$1,000,000.00
Available to You
• I will contact you bi-weekly with
updates until your house sells.
• If you need me in between or have
questions, or if you make any
major changes to the house,
please don’t hesitate to contact me.
• Cell: 757-589-1964
• Office: 757-466-1009
Laurey Perez
• Email:
Managing Broker
[email protected]
Exit Realty Central
• Website:www.exitcentralhr.com