Transcript CENTURY 21 Town & Country Realty CAREER SEMINAR

CENTURY 21
Town & Country Realty
BRANDBOOK
Mission Statement
Our Office is committed to putting Our Clients needs
first. Our Agents are professional and possess the
core values of honesty, integrity and
trustworthiness. Our main priority is that Our
Agents treat their Clients as well as fellow Agents
with the utmost respect. An excellent sales support
staff for Our Agents is a must. The support staff will
help Our Agents achieve the goals they set and
become independent.
Resume
CENTURY 21 Town & Country Realty is
owned and operated by Anthony Morda.
Our staff has over 30 years of experience
in real estate sales. We are enthusiastic to
be located in one of the fastest growing
areas of New Jersey. We are proud of our
brand and dedicated to excellence.
We Offer Our Agents
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Attractive Bonus Program
Advertising Reimbursement Program
Comprehensive Agent Training
Weekly Sales Meetings
Create 21 Training (Reimbursement Upon First Transaction)
Member of TREND and SJ Shore MLS (optional)
House Tours For New Listings
Personalized Post Card Programs
Seminars on Real Estate Related Issues
Our Website
www.century21tcrealty.com
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Clients have access to Multiple Listing
Service
Clients are able to pre-qualify themselves
Clients are able to e-mail Agents directly
Displays Agent Bios/Photos
Agents can link individual websites
Features all office’s listings
Website Leads Distributed Fairly
Marketing Strategies
Strategic Partnership with Foundation
Title offers Our Agents many benefits
including:
Discounted Marketing Materials for
mailings and FREE personalized
flyers and community brochures for
Our Company’s listings!
Guaranteed Marketing For Our Clients!
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Enhanced Package on REALTOR.com
CENTURY 21.com
Gloucester County Times
Salem County Sunbeam
Book of Homes
Homes and Living Magazine
NJ.com
Trulia.com
All MLS listings appear on our website:
www.century21tcrealty.com
Open Houses (generate new leads for agents)
Our Community Involvement
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Member of local Chamber of Commerce
Woodstown 4th of July Parade
Salem County 4-H Fair
Woodstown Chili Cook-off
Gloucester County College Fall Event
Photos with Santa at the Office
Teamwork
It is important to work with other professionals that provide
GREAT SERVICE!
CENTURY 21 Town & Country Realty has worked with the
following companies:
 Foundation Title Company
 Northern States Funding Group
 Century 21 Mortgage
 Countrywide Home Loans
 Kenneth Fones Construction (new construction)
Our Office
1150 Route 40
Woodstown, New Jersey 08098
Inside Our Office
Office Management
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Kathie Rammel
Broker
Associate
E-PRO
Office Manager
25 +Years of
Experience
Office Support
Sharon Everwine & Kathie Rammel
Sharon Everwine,
Administrative Assistant
IT Support
Microsoft Certified Professional
Web Site Designer
Available for Home Computer Service
Charles Bell,
IT Support Help Desk
MEET OUR AGENTS
Note: Pictures of all Agents are not displayed.
The CENTURY 21® System
Imagine a career that offers unlimited growth
opportunities. A career that gives you the power
to take control of your future, the tools to see quick
results, the satisfaction of finding customers the
home of their dreams – and the support of a
successful team of proven real estate professionals
standing behind you. Welcome to the CENTURY 21®
System. And welcome to everything you should
expect from a career – Rewards, Recognition,
Respect and Results.
Our Brand Value Proposition
–We are a strong, vibrant and global real estate family.
–We strive every day to deliver unsurpassed
market intelligence and insights, and use our strengths
to help you successfully buy and sell real estate.
–We embrace your goals and are committed to achieving
them.
–Our network is your edge:
–56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21: The Gold Standard.
Our History
2007
8,000 Offices Worldwide
143,000 Sales Associates
56 Countries
Century 21
Expands to Russia
40 Countries
2002
2006
Century 21
Expands to Asia Pacific
20 Countries
1998
10 Countries
1989
5 Countries
2 Countries
1974
1971
1983
First Century 21 Office
Opens in California
Century 21
Expands to Mexico
Century 21
Expands to Japan
First Century 21 International
Office Opens in Canada
Century 21
Expands to China
How the CENTURY 21 System helps you
achieve your goals
Brand
Awareness
Business
Benefits
Market
Share
Technology
Award
Winning
Training
Awards and
Recognition
Programs
Industry
Leading
Marketing
Brand Awareness
When people think about real estate, they
think of the CENTURY 21 brand. By putting
the power of this international brand to work
for you, you can take advantage of all the
CENTURY 21 System has to offer and align
your career with a name that’s known
throughout the world!
What do consumers think?
CENTURY 21 has the
highest brand
awareness level when
compared to any other
real estate organization
surveyed.
CENT URY 21
49%
ReMax
45%
Coldwell Banker
27%
12%
Prudential
5%
ERA
2%
GMAC
0%
10%
CENT URY 21
20%
21%
Coldwell Banker
11%
4%
Prudential
ERA
1%
GMAC
1%
0%
5%
2006 Millward Brown Study
10%
15%
20%
25%
40%
50%
60%
First in consumers’
minds. CENTURY 21 is
the real estate
organization consumers
think of FIRST!
27%
ReMax
30%
30%
Brand Name and Preference
CENTURY 21 Marketing Programs
• Our programs maximize your chances of success by…
– Generating leads
– Creating Preference for the CENTURY 21 Brand
– Increasing consumer interest and satisfaction
– Enhancing customer retention
– Helping you differentiate from your competition
– Increasing listings and sales
National Advertising
Local Advertising
Real Estate Search Engines
Preferred Client Club
Personalized Welcome Letter
Personalized Spring and Fall Postcards
Personalized Bi-monthly Magazine
All This For Just $5 Per Year!
eNewsletters
FREE!!!
Property Marketing Solutions
Personal TV Advertising
Tools For Agents
(21online.com)
Property Slideshow
Build Your Own Web Site
Global Referral Network (CGRN)
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Web-based referral management tool that
connects nearly 6,000 activated offices
No activation fees
No software purchases
Free automatic upgrades
Guaranteed referral fees
The CENTURY 21 Global Referral Network allows you to
access over 100,000 CENTURY 21 professionals
worldwide!
Training for Associates at All Levels
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Sales Skills
– CREATE 21
– Advanced Real Estate Skills (ARES)
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Coaching and Accountability
– BLAST!
– Productivity Enhancement Process (PEP)
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Niche Markets & Specializations
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Fine Homes & Estates
New Home Sales
Mature Moves
Commercial Brokerage
Designations
– CGRN Sales Associate
– Accredited Buyers Representation
– Residential Finance Specialist
National Discounts
•6% discount
•25% discount on accessories
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Up to 70% Savings Off Catalogue
Pricing
Free Retail Connect Savings Card
•Up to 12% off on dell.com
•Customized personal advertising
•Affordable - $349 gets you an ad ready for air
•Up to 50% off competitor pricing
Virtual Tours
Giving Back To The
Community
To Date Century 21
Has Raised Over $91,000,000
For Easter Seals
2004
1999
1994
1989
1984
1979
$6,000,000 Raised In The
First 5 Years
Easter Seals Selected
As Primary Charity
$76,000,000 Raised In
The First 25 Years
$62,000,000 Raised In The
First 20 Years
$47,000,000 Raised In The
First 15 Years
$20,000,000 Raised In The
First 10 Years
2007
Summary
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Why CENTURY 21 Town & Country Realty ?
The power of the team to get the job done.
The power of the record of results we have
assembled.
The power of the systems that are in place
that allow us to grow and increase market
share, services, and profitability.
The power in the vision of management and
their commitment to excellence in this
company.
The power of the Century 21 name.
If you are looking for…
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Unlimited growth opportunities?
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Flexible work schedule?
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Security and financial independence?
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More control of your future?
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Personal satisfaction and
recognition?
Then…
Let’s Get Started!
Next Steps…