Transcript Why Franchise... Why Century 21?
Why CENTURY 21? Mizrahi Realty
Why The CENTURY 21 ® System?
Through the CENTURY 21 System, you have the opportunity and increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business. There is a reason why we are the biggest real estate company in the world. Its professionals such as yourself that see the power of CENTURY 21 System and utilize it to its fullest potential.
Our Brand Value Proposition –We are a strong, vibrant and global real estate family.
–We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.
–We embrace your goals and are committed to achieving them. –Our network is your edge: –56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21: The Gold Standard.
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Our History 1971
8,000 Offices Worldwide 143,000 Sales Associates 56 Countries CENTURY 21 Expands to Russia
2006
2007
5 Countries 40 Countries
2002
CENTURY 21 Expands to Asia Pacific
20 Countries
1998
10 Countries
1989
CENTURY 21 Expands to China CENTURY 21 Expands to Mexico
2 Countries
1983
CENTURY 21 Expands to Japan
1974
First CENTURY 21 International Office Opens in Canada First CENTURY 21 Office Opens in California
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The CENTURY 21 System SALES ASSOCIATES Customers & Clients Brokers/Owners CENTURY 21 System 5
How the CENTURY 21 System helps you achieve your goals Business Benefits Technology Brand Awareness Market Share Awards and Recognition Programs Industry Leading Marketing Award Winning Training 6
Brand Awareness
We Are A Global Brand 8
What do consumers think?
CENTURY 21 has the highest brand awareness level
when compared to any other real estate organization surveyed.
CENTURY 21 ReMax Coldw ell Banker Prudential ERA GMAC 0% 2% 5% 10% 12% 20% 27% 30% 40% 45% 49% 50% 60% CENTURY 21 ReMax Coldw ell Banker Prudential ERA GMAC 0% 1% 1% 4% 5% 10% 11% 15% 20% 21% 25% 27% 30%
First in consumers’
minds. CENTURY 21 is the real estate organization consumers think of FIRST!
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2006 Millward Brown Study
Century 21 versus Remax Century 21 is viewed 40X more than Remax!
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Our Local Competitors can’t come close to the CENTURY 21 name Insert local competitor statistics from www.googlebattle.com
100 80 60 40 20 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr East West North
Industry Leading Marketing
CENTURY 21 Marketing Programs • Our programs maximize your chances of success by… – Generating leads – Creating Preference for the CENTURY 21 Brand – Increasing consumer interest and satisfaction – Enhancing customer retention – Helping you differentiate from your competition – Increasing listings and sales 13
National Advertising 14
Local Advertising 15
Real Estate Search Engines 16
Preferred Client Club
Personalized Welcome Letter Personalized Spring and Fall Postcards Personalized Bi-monthly Magazine
All This For Just $8 Per Year 17
FREE!!!
eNewsletters 18
Property Marketing Solutions 19
Personal TV Advertising 20
Technology
Century21.com
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21Online.com
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Property Slideshow 24
Build Your Own Web Site 25
The CENTURY 21 Lead Router Product 2. LeadRouter Finds Agent by Cell Phone 1. Consumer Inquires Online 5. Managers and Brokerage Monitor All Leads
LeadRouter Process
4. Software Requires Agent Accountability 3. Agent Contacts Lead from Anywhere 26
Global Referral Network (CGRN) • Web-based referral management tool that connects nearly 6,000 activated offices • No activation fees • No software purchases • Free automatic upgrades • Guaranteed referral fees
The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!
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Award Winning Training
Award Winning Training 29
Training for Associates at All Levels • • • •
Sales Skills
– CREATE 21 – Advanced Real Estate Skills (ARES)
Coaching and Accountability
– BLAST!
– Productivity Enhancement Process (PEP)
Niche Markets & Specializations
– Fine Homes & Estates – New Home Sales – Mature Moves – Commercial Brokerage
Designations
– CGRN Sales Associate – Accredited Buyers Representation – Residential Finance Specialist 30
Business Benefits
Healthcare
Two Programs with 5 Plans (Major & Limited Medical)
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Available to Sales Associate and Employees
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Enrollment via Phone, Website, and Onsite
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Enrollment available year round to “New” Agents and W2s
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National Discounts •6% discount •25% discount on accessories • • Up to 70% Savings Off Catalogue Pricing Free Retail Connect Savings Card •Up to 12% off on dell.com
•Customized personal advertising •Affordable - $349 gets you an ad ready for air •Up to 50% off competitor pricing 33
Virtual Tours 34
Awards and Recognition Programs
Awards and Events 36
Top Agent Retreat
2008 - CHICAGO !!
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CENTURY 21 System’s Value Added Services
Additional Real Estate Services 39
Community Involvement
Giving Back To The Community
To Date CENTURY 21 Has Raised Over $91,000,000 For Easter Seals 2007
1979 1999 2004
$76,000,000 Raised In The First 25 Years $62,000,000 Raised In The First 20 Years
1989 1994
$47,000,000 Raised In The First 15 Years $20,000,000 Raised In The First 10 Years
1984
$6,000,000 Raised In The First 5 Years Easter Seals Selected As Primary Charity
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Transitioning into CENTURY 21 Rest assured that we will help you in your transition with your business and your assimilation into the office. With different programs and guides to help you every step of the way, CENTURY 21 will ensure a seamless transition into the system.
Thank you!