Transcript Slide 1
Your Path to LeadStreet Success
Sarah Westney
eBusiness Training Manager RE/MAX of New England
Your Responses!
What Do You Hope to Learn Today?
48 46 44 58 56 54 52 50 42
Enhancing Listings Agent Microsite Setup and Enhcancing with Multi-Media remax.com & LeadStreet as a marketing presentation tool Contact Management Tool Keeping in touch with past/present clients with the drip email campaigns Lead Distribution from remax.com
Click-to-Call & Page Push Setup
# of Responses
LeadStreet Agenda
REMAX.com
Updates & Structural Reminders Basics & Fundamentals Proper Account Setup Nurturing Leads Contact Management Enhancing Every Listing Customizing your Microsite Listing Presentation Ideas Additional Training
remax.com is Mobile!
1 st Phase Mobile Browser 2 nd Phase Mobile App
remax.com Updates
• • • •
Geolocation
– if you haven't searched on remax.com before the system will geolocate you – identify your current city using your IP address – and autopopulate the search box.
Auto-suggest search
– the search box will "suggest" results as you type. The tool functions for all cities, area names, zip codes and counties provided by an MLS.
Last search
– the last city searched will be auto-populated in the search box when a visitor returns to remax.com.
Browser toolbar
Data Integration
Property Search Nearly 600 MLS Boards RealtyTrac Catalyst Residential & Luxury Foreclosures Commercial
Search Handler Reminder
3 Factors a.
b.
c.
Physical Location Agent Count Office Service Areas
Algorithm: Statistical Lead Distribution is designed to evenly distribute leads among eligible agents
Lead Distribution Rules
A new lead will always be offered to the listing agent first, regardless of which office site the consumer landed on.
Requests from previously assigned leads (matched by email address), will always be assigned to the same agent, regardless of which office site the consumer landed on.
Lead Generation
Save Listing Contact Us Connect Now Lead Home Finder Ask an Agent Comparable Home Sales Schedule A Showing
Lead Acceptance at 1
st
Offer
2007 43% 2008 53% 2009 55% YTD 2010 61%
Dashboard
Pending Leads Time it came in, expires, type of lead Contact info received upon acceptance New Leads 3 most recent leads Active Leads 3 most recently active leads on remax.com
Agent Options
Verify Lead Acceptance Ensure valid email address Opt-in for lead notification and acceptance via txt message Ensure valid Agent Code(s)
Response Time
Online leads are much earlier in the process – otherwise referred to as “cold” Internet lead time frame =
6, 9, 12, 18 months!
Response times have to be instant Internet consumers have no patience or loyalty Reputations and brands can be harmed
Click-to-Call
► Entice online consumers viewing your listings to call you immediately ► You set the timeframe of when the Connect Now button appears ► Bridges a conference call between the online consumer and the agent
Click-to Call….cont
► Select your primary number to use ► Select your local time zone ► Select your Optimum Call Times ► Utilize "Page Push" to send websites in real-time to consumers
Editing Contacts
Every accepted lead is automatically saved as a contact Can Manually add a New Contact
To open a Contact record, click on the blue notepad icon (Edit icon)
Import Contacts
► Import your Contact Importing Contacts Guide Import unlimited contacts Create your own
My Categories
Contact Tab
Info carried over from remax.com when lead was generated Valid email address —unique identifying piece of information Category/My Category RealtyTrac Subscriber General Notes
Activities Tab
Track what they did to generate the lead on remax.com
Any Drip Campaigns Can manually add an Activity Can send the Neighborhood Valuation Report
Profile Tab
Home Finder profiles Either filled out by the consumer or you can manually fill out it out for them Send email updates with list of properties that match criteria Can do a “Test Search” at the top
Advanced Tab
Additional email addresses “My RE/MAX” Account Login Information for remax.com (personalizes their experience) Password will appear blank Can then pull the Website Contact Profile Report
“My RE/MAX” Profile
Personalizes their experience on remax.com
Consumer can save searches, listings, open houses, etc New “My RE/MAX” is more engaging, with automated lists of recent searches and viewed listings
Listings Tab
Any Saved Listings Any Listing they requested more information on from remax.com
Campaigns Tab
Can quickly sign them up on a Drip Email Campaign Campaign Manager Can View/Manage/Edit each Campaign New Email Form Email (to send out the email template one at a time)
Drip Campaigns
► Preloaded Drip Campaigns ready to use ► Customizable content & schedule ► Create your own
Reports
► Managing Contacts using LeadStreet Reports • Contact Website Profile • Listing View by Agent • Mailing Labels
Search Listings
Automatically pulled from the MLS Click on the address to see how it currently appears
To open a Listing, click on the blue notepad icon (Edit icon)
General Tab
Data is auto-populated based on the MLS feed MLS Sync Method Options (for enhancing your listing on remax.com)
Activities Tab
Any activities generated from remax.com and/or Microsite on this listing An Open House Any Manually Entered Activities
Contacts Tab
Can add a Co-Agent Co-Agent will also have access to the listing in their LS Account Can link this listing to a Contact Can then opt-in to have co-agent and seller notified of a new lead (once it is accepted)
Brochure Tab
► Enhancing your Listing Customize your Brochure Headline and Description Add your branded Multi Media Project (ie. Design Center) Add unlimited photos & captions
Advanced Tab
School/Condo Details Room Details (flooring, dimensions, location, etc) Listing Features (garage, granite countertops, stainless steel appliances, etc)
Open Houses
► Create your Open House Select listing Customizable start & end dates Display Showing Instructions
Enhancements
Any enhancement made to your listing will appear on www.remax.com
within 1-2 hrs!
COMING SOON…seamless link into projection creation within Design Center!
Agent Microsites
► Integrated with LeadStreet ► Website Features • IDX feed with all MLS • listings All leads assigned directly to you,
no lead acceptance required
► FREE!
COMING SOON…new design theme and foreclosure search!
Domain & Traffic
username.remax.com
Can register a different domain (Setup>Domains) Market it as much as you can Setup a Tracking Script with Google Analytics (Setup>Tracking Script) Measure traffic on your site
My BizCard Options
Automatically update from Mainstreet profile or keep it separate Personal Info Contact Info Market Areas Agent Photo
Listings
Featured Properties (Listings>Featured Properties) My Listings Office Listings Team Member Featured Searches (Setup>Featured Searches) Add new Featured Search for your popular market areas
Edit Webpage Content
Setup>Page Manager Click Edit icon for “About Us” General Tab “How Can I Help You” (under “Content” field) Can enhance with customized content, photos, and multi media (either in HTML or plain text)
NEW Customizable Pages!
Can now edit Homepage and Contact Page!
For additional dynamic content and widgets such as local weather and school information visit: Google http://www.google.com/ig/directory Weather Channel http://www.weatherchannel.com
YourMinis http://www.yourminis.com
Great Schools – http://www.greatschools.net
Real Estate Today Radio – YouTube – http://www.retradio.com/grow.php
http://www.youtube.com/remax http://www.youtube.com/remaxne
Listing Presentation Tools
Remax.com working for you http://workingforyou.remax.com
TV Ad Campaign & Share of Voice Flyer (MaxAve>Agent Tools>Sell Sheets) Design Center Flyer (RE/MAX Library>Flyers>Technology)
Technology Reports
Mainstreet>Marketing Tab> Downloads>Technology Fast Facts Report Hitwise Rankings
Marketing Claims
Mainstreet>Marketing Tab>Marketing Claims
Millions of buyers and sellers visit remax.com
Millions of buyers and sellers visit remax.com for their real estate needs remax.com attracts millions of buyers and sellers remax.com attracts millions of real estate buyers and sellers remax.com is the most visited real estate franchise Web site
(With this claim always use the following footnote: "ComScore, Compete.com and Hitwise for 6-month period through August 2010")
remax.com shows all of the listings in thousands of cities and towns
Additional Training
Downloads (Comprehensive Guides, “How to Guides”, etc) and Recorded Webinars www.MaxAve.net>Technology Tab My LeadStreet Tab (In LeadStreet) User Guides and Resources RE/MAX University Mainstreet>Learn Tab Training Calendar LeadStreet Skill Series
Webinar Wednesday
10:00am LeadStreet 2:00pm Design Center Register via AGENT LOGIN of www.remax-newengland.com
Technical Support
(Subj —Attn: Ro) Regular Business hours 24/7 Call Center 888-398-7171
Sarah Westney
eBusiness Training Manager [email protected]