Transcript Orange Earth - Greater Las Vegas Association of Realtors

TOP TOOLS for Global Professionals:
Global Alliances Committee
Presented by:
Eleonore Rojas
Principal Product Manager, Move Inc.
One Year Anniversary of the Site
REALTOR.com® International
Then . . . .
Now . . . .
November 2011
October 2012
Listings from 11 countries
Listings from 33 countries
300% increase in countries
represented
800,000 International Listings
1,600,000 International Listings
2X the amount of
International listings
Zero Traffic
Domestic & International Traffic
3700% increase in traffic to
REALTOR.com® International
since January 2012
Internal Reporting for REALTOR.com® International, October 2012
Omniture, Site Catalyst Reporting for REALTOR.com® International site traffic October 2012
Then . . . .
Countries Present
Brazil, Bulgaria, Croatia, France, Italy, Portugal, Romania, Serbia, Slovakia, Spain,
United States
Now . . . .
Countries In
Present
Coming
Discussion
Now
Soon
Andorra,
Austria,
Czech
Republic,
Dominican
Republic,
El Cyprus,
Salvador,
Germany,
Argentina,
Aruba,Belize,
Bahamas,
Brazil,
Bulgaria,
Costa Rica,
Croatia,
Dominican
Grenada,
Ireland,
Israel, Malaysia,
Nicaragua,
Russian
Republic, Guatemala,
France, Greece,
Honduras,
India, Italy,
Jamaica, Panama,
Latvia, Malta,
Mexico,
Federation,
Sri Lanka, Antilles,
South Africa,
Virgin
Islands
(British) Romania,
Morocco, Netherlands
New Turkey,
Zealand,Uruguay,
Philippines,
Poland,
Portugal,
Saint Lucia, Serbia, Slovakia, Spain, Switzerland, Thailand, United States
REALTOR.com® International Traffic
Omniture, Site Catalyst Reporting for REALTOR.com® International site traffic January-October 2012
What Languages are Being Used the Most?
Top |
Non-English Languages Used on
REALTOR.com® International
Spanish
Chinese
German
Russian
French
Portuguese
Italian
Dutch
Korean
Japanese
Why is the Global Market Important
to U.S. REALTORS®?
Last year sales of residential property to international
clients accounted for $82.5 Billion in the U.S.1
A $16.1 Billion increase over previous year
(24% increase year over year).
27% of REALTORS® report working with
an international client in the past year.1
U.S. and international exposure of your listings –
included free – on the most engaging real estate site in the U.S.
1
2
National Association of REALTORS® Profile of International Home Buying Activity, 2012
Omniture Site Catalyst, 2011-2012
Why is REALTOR.com® International Important
to Global Real Estate Professionals?
17+ million unique visitors
to REALTOR.com® sites each
month1
Over 1 million unique international
visitors to REALTOR.com® 3
Over 1.6 million international listings
and over 3 million domestic listings
displayed in REALTOR.com®
International2
Comparing June 2011 with June 2012, we
saw a 40 percent increase in searches from
other countries on REALTOR.com® and
REALTOR.com® International combined4
1
ComScore, Media Metrix, Key Measures Report, September 2012
REALTOR.com® internal reporting November 2012
3 Omniture, Site Catalyst Reporting for REALTOR.com® International site traffic October 2012
4 Omniture, Site Catalyst Reporting for REALTOR.com® International site traffic June 2011June 2012
2
Global Consumers Searching on REALTOR.com®
Toolkit Tip - More information: rltr.cm/narglobal1
National Association of REALTORS® Statistics
NEW YORK
Immigrants admitted in 2011:
ILLINOIS
148,426
Immigrants admitted Citizens
in 2011: naturalized in 2011: 76,603
FLORIDA
38,325
Top 5 immigration
origination
Immigrants
admitted
in 2011:
Citizens naturalized in
2011:
29,133
countries: China, Dominican
109,229
Top 5 immigration origination
Republic, Bangladesh, Jamaica, India
Citizens
in foreign
2011: 87,309
countries: Mexico, India,
China, naturalized
Countries
with highest
Top
5
immigration
origination
Philippines, Poland
direct investment employment:
countries:
Cuba,France,
Haiti, Colombia,
Countries with highest
foreign
United
Kingdom,
Germany,
Jamaica,
Venezuela
direct investment employment:
Switzerland,
Canada
NEVADA
Countries
with
highest
foreign
United Kingdom, Japan,
Germany,
Top
export
partners:
Canada,
Hong
Immigrants admitted
in 2011:
direct
investment
employment:
France, Canada
Kong,
United
Kingdom,
Israel,
10,803
United Kingdom, Canada, Japan,
Top export partners: Switzerland
Canada,
TEXAS
Citizens naturalized in 2011: 6,791
Germany,
Mexico, China, Australia,
Brazil France
Immigrants
admitted
in 2011:
Top 5 immigration origination
Top export partners: Switzerland,
94,481
countries: Mexico, Philippines, Cuba,
Brazil, Venezuela, Canada, Colombia
Citizens naturalized in 2011: 52,927
China (PRC), Ethiopia
Top 5 immigration origination
Top export partners: Switzerland,
countries: Mexico, India, Vietnam,
Canada, China, Mexico, Japan
CALIFORNIA
China, Philippines
Immigrants admitted in 2011:
Countries with highest foreign
210,591
direct investment employment:
Citizens naturalized in 2011:
United Kingdom, France, Germany,
151,183
Netherlands, Canada
Top 5 immigration origination
Top export partners: Mexico,
countries: Mexico, China,
Canada, China, Brazil, Netherlands
Philippines, India, Vietnam
Countries with highest foreign
direct investment employment:
Japan, United Kingdom, Switzerland,
France, Germany
Top export partners: Mexico,
Canada, China, Japan, South Korea
Toolkit Tip - More information: rltr.cm/narglobal2
The Changing Consumer Connection
Re-imagination of Communication
Landlines
Source: Mary Meeker, KPCB
Texting Overtakes Talking in the UK
929 Million Mobile Subscribers in India
Mobile Listing Marketing
Deliver your clients information about
international listings, anytime &
anywhere.
Agents are able to print listing
brochures, complete with a QR code,
in any of the 11 languages featured
on REALTOR.com® International.
HyperSocial™ Connections
Almost 90% of buyers would recommend their agent right after closing1
Get recommendations from your past
clients and share them on, major sites
like Facebook and Twitter.
Since the unveiling, over 20,000
agents have signed up to get their
free tools
5,000 recommendations
have been written by
consumers
Toolkit Tip - More information: socialbios.com/create
1
National Association of REALTORS® Profile of Home Buyers and Sellers, 2011
HyperSocial™ Connections
Mission
REALTOR.com® connects real estate
professionals with consumers to
promote home ownership globally
Everywhere
Every Device
All the time