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REALTOR.com®/Internet Facts & Figures The Power to Sell Your Home REALTOR.com® - Where the world shops for real estate online™ Here are a few facts*: Of every 100 visitors to REALTOR.com® … 80 are presently active in the market or thinking about buying or selling 66 visit more than once a week 48 contact a REALTOR® Of active shoppers … 75% are moving within 50 miles of their current home** 94% find a home of interest *C.A.R. Internet vs. Traditional Homebuyers, January 2002; **Internal user survey ONLINE DISTRIBUTION Distribution Partners Through REALTOR.com®’s extensive online distribution network, your home receives the benefit of reaching some of the largest audiences on the Internet. Being on REALTOR.com® means your home is also being promoted through the list of Web sites below, including a comprehensive set of local sites: AOL’s Digital Cities, forty-one local television station Web sites (Internet Broadcasting System), and a group of regional newspaper Web sites. EXPOSURE Not just the largest audience - the right audience REALTOR.com® Avg. Monthly Totals* • Unique Users: More than 5 million • Time Spent per User: More than 40 minutes *comScore Media Metrix, April 2003 CIRCULATION Percent of Time Spent on Real Estate Web Sites* 10% MSN House & Home 7% ZipRealty.com 5% Yahoo! Real Estate 2% eBay RealEstate.net 75% REALTOR.com® *comScore Media Metrix, April 2003. REALTOR.com® 1% Other Real Estate Web Site TIME SPENT ON REALTOR.com® Users spend the most time on REALTOR.com® (Total minutes per user/month) 43.25 REALTOR.com® 5.55 Homes.com 9.15 Yahoo! Real Estate.net 9 eBay RealEstate.net 2.64 RealEstate.com 5.78 MSN House & Home 3.6 HomeGain 0 5 10 15 20 25 *Source: comScore Media Metrix, April 2003, ** Note: Traffic to Yahoo! Real Estate and eBay RealEstate.net includes non-homes-for-sale content such as Apartments, New Homes, Home Improvement, etc. REALTOR.com® only includes real estate content 30 35 40 45 50 INTERNET REACH AND GROWTH Homebuyers Use of the Internet & Newspapers in Home Searches 60% 50% 40% 30% 20% 10% 0% 1995 Newspaper 1997 Internet 1999 2001 2002 The 2000 and 2002 NAR Profile of Home Buyers and Sellers Fannie Mae National Housing Survey, July 2000 home shoppers are looking on the Internet to find their next home NAR Survey of Buyers and Sellers, 2002 Only 4% of all newspaper readers go to the Real Estate Classified Section. Copy content is limited, not interactive and effectiveness is hard to measure. *The Media Audit 2002 Comprehensive content including customized home description, multiple photos, and interactive consumer contact opportunities allow me to present your home in the best possible light. How I’ll market your home ® on REALTOR.com LISTING ENHANCEMENTS Putting your property on display By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase. Benefits: • Buyers can contact me 24/7 via email, phone or fax • I’ll create a custom property description • I’ll add what consumers want to see, additional photos YOUR HOME WILL STAND OUT! Your home gets top local billing on the most visited real estate site – REALTOR.com® Featured Homes™ ensures that your home stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information. Benefits: • Differentiates your home in front of millions of potential buyers. • Attracts targeted home searches to your property VIRTUAL TOURS Home shoppers can view your property details online Virtual Tours allow home shoppers to walk through your property, zooming in on the details inside and outside the home, all from the convenience of their own homes. Benefits: • Your home will stand out to the millions of buyers on REALTOR.com® • You are not disturbed as home shoppers tour your home 24/7 from the privacy of their computer