Transcript Slide 1

KELLIE WICKERSHAM
Realtor Associate
732 957 0300 office
732 239 9360 mobile
Insert your info here
2008 Circle of Excellence Award Winner
2009 Circle of Excellence Award Winner
2010 Sales to Date
2010 Active Listings
Better Homes Realty is where traditional advertising meets innovative marketing
to get your home sold in the least amount of time for the highest possible price.
At Better Homes Realty we will
expertly market your home in many
ways:
First we will advertise it to the real
estate community. By exposing your
listing to the thousands of agents in
the area, all of whom are working
with numerous qualified buyers, we
maximize the probability of selling
your home. By alerting the real
estate community that your home is
on the market, we are putting those
others agents to work for you as well
as ourselves. Since no single Broker
sells more than 10% of their own
listings, this step is essential.
Second: We market your home to the
large buying audience. We place a
distinctive “For Sale” sign on your
property, letting the general public
know that your home is now for sale.
Many times neighbors know friends or
relatives that would like to live near
them.
Many buyers find a home on the
Internet but like to drive by a home
before scheduling an appointment to
check out the neighborhood.
A buyer's first impression must be a memorable one. Curb appeal has taken on a whole new
meaning in today's real estate marketing. Today's interested buyer not only can view your
home from the curb but with today's technology the next owner can get a clear and accurate
showing of your home with floor plans, aerial views, virtual tours and scores of photographs
from the luxury of their own home or office.
The Better Homes Realty Home Merchandising System was designed in New Jersey and is now
used nationally to enhance the value of a property through merchandising before the actual
marketing plan begins. The Merchandising System is comprised of videos and print materials
which guide the homeowner through a variety of inexpensive and free projects designed to
make their home more presentable for showing. Our partnership with First Impressions Homes
will assist you in preparing your home for sale. First Impression Homes
Setting the price correctly from the beginning of the sale process is one of the
most important elements in successfully marketing your home. Listen to your
Real Estate Professional as they guide you in the pricing strategy. They
understand today’s challenging and ever-changing market conditions. Your
Better Homes agent will complete a CMA (comparative market analysis) and
let you know the most realistic and fair price to market your home.
As indicated on the graph the
greatest amount of activity will
take place in the early weeks of
being on the market. It is imperative
that your home be priced right
from the start!
National Association of Realtor’s statistics show that 84% of all buyers use the
Internet to shop for a home. And this is where Better Homes really has the
leading marketing edge. Our Internet marketing system includes featuring
your home as part of our www.multiplewebsiteservice.com of over 1300 real
estate domains including BetterHomes.com, HomesInYourTown.com, and a
multitude of other sites.
•Unique URL 123yourst.betterhomesus.com
•Unlimited Photographs, videos
•Great looking slideshows and 360 virtual tours
•Well-written description of the features and benefits of
your home.
•Maps, maps, maps…aerial maps, topographic maps,
3 D flyovers, street maps
•Local neighborhood information, census data, schools,
taxes, business directories
•Real-time market statistics, price charts
•Better Homes Mobile brings home
listings to your mobile phone for homes
for sale nationally. Make the most of your
home search on the go with GPS map
capabilities that allow you to see for sale
information on houses for sale in your
current location.
BetterHomes.com/mobile is your window
into local real estate, with advanced
search options, pictures, saving your
favorite homes, and much more.
Live chat by LivePerson
With Better Homes Realty our visitors have access
to live chat with a real estate professional. We turn
your listing into a virtual open house, engaging our
visitors in live conversations to discuss your
property details.
Magazines and
Postcards
Distributed to
Potential buyers
Newspaper ads targeted
in local publications.
To sell your property effectively, buyers need to know all key information about a home.
At Better Homes we provide all that information in a professionally presented brochure.
This brochure is available at Open Houses, is offered to buyers when viewing your
home and can be downloaded from your personal property website.
Targeted direct mail has become an incredibly effective way of distributing
available property information to the marketplace. We regularly use direct
mail to target buyers at different stages of the buying cycle.
Emails have become the quickest and most efficient method of alerting
potential buyers of listings as they come on the market. Buyers register their
search criteria with us and we email them as soon as a matching property is
listed.
The Better Homes Realty International Referral Network links qualified real estate
professionals in relocation markets across the country. Through our network, we
have access to buyers from all of our members.
The Renter to Buyer Assistance Program is a method to aid properties listed through
Better Homes Realty Realtors, and offers seller assistance to qualified buyers. This
program is primarily used for first-time homebuyers who in most cases can afford
a monthly payment but are short on the down payment and/or closing costs.
Down payment Gifts are frequently negotiated to consummate a sale, which might
otherwise not happen.
Corporate Relocation Service is available to us as part of Better Homes Realty Home
Services. We have access to relocating families which, in turn, are introduced to
your home and our marketplace.
Mortgage Services
ICM InterCounty Mortgage Network, Corp. provides
special financing yard signs that provide text information
directly to the buyer’s cell phone with property
information.
In addition to mortgage services we offer: $1 Million in
transaction insurance, home warranties, appraisals.
home inspector recommendations and title services.
We have over 500 affiliated Sales Executives speaking over 15
languages. In addition to the requirements of the state, all Better
Homes Realty Sales Executives attend an additional seventy-five hour
training course. Here, all sales executives are trained in the techniques
of the Home Marketing System, which has sold more property than any
other system in America.
At Better Homes Realty, “training is a journey, not a destination.”
LIST
• Prepare Ads
• Notify Office
• Notify All Agents
• Enter on MLS
• Prep for Photos
• Make Brochures
• Load Lockbox
• Feed Back Log
• Lead Paint
• Disclosure
MARKET
• Open House
• On-Line Listings
• Monthly CMA
• Place ALL Ads
• Set Appointments
• Obtain Feedback
• Prospect Buyers
• Mail Flyers
• Track Net Activity
• Follow Up!
OFFER
• Screen Buyers
• Review All Offers
• Sign Contracts
• Work w/ Attorney
• Home Inspection
• C of O & Fire
• Verify 2nd Deposit
• Under Contract
• Buyer’s Appraisal
• Communication!
CLOSE
• Finalize Contracts
• Verify Mortgage
• Verify C of O
•Transfer Utilities
• Home Warranty
• Prepare File
• Schedule Closing
• Final Walk-Thru
• Attend Closing
• Mark As Sold!!!
Your Home