Transcript Slide 1
THE REALITIES
OF REAL ESTATE
DURING THE
GREAT RECESSION
Julie Lang ABR, CRS
The Julie Lang Team
First Weber Group Realtors
Racine, WI
“Real estate cannot be lost or stolen, nor
can it be carried away. Purchased with
common sense, paid for in full, and
managed with reasonable care, it is
about the safest investment in the
world.”
-Franklin D. Roosevelt
“Owning a home is a keystone of wealth..
both financial affluence and emotional
security”. –Suze Orman
“It’s tangible, it’s solid, it’s beautiful. It’s
artistic, from my standpoint, and I just
love real estate.” – Donald Trump
“The best investment on Earth is earth.”
-Louis Glickman, American business
executive
PERCEPTIONS OF
REAL ESTATE & HOMEOWNERSHIP
It’s the American Dream
It’s a good investment
It’s safe
It is a status symbol
It is an entitlement
It’s scary
It’s a risk
A Responsibility
It’s now OK to walk away
It’s a terrible investment
Too much work
What are your perceptions?
WHY DO PEOPLE WANT TO OWN A HOME
Not throw money away
Build a nest egg
Decorate the way they want
Have a good place to raise a family
Fulfill a dream
Stability
Budget
Feel Grounded…Emotionally Satisfying
SOME QUICK DEFINITIONS
DOM – (Days on Market) the period of time a
property is listed for sale prior to being sold or
removed from market.
LP/SP – (list price to sale price ratio)
Assessed Value – the value placed on a home by a
government tax assessor in order to calculate a
tax base.
SOME QUICK DEFINITIONS
REO – (Real Estate Owned) property acquired
by a lender, through foreclosure, which is held as
inventory.
Short Sale - a sales transaction in which the
seller's mortgage lender agrees to accept a payoff
of less than the balance due on the loan.
SOME QUICK DEFINITIONS
Sellers market – a very strong real estate market where
sellers have the advantage because there are more buyers
than properties for sale. Generally when there is less than
a 5 month supply of inventory.
Balanced market - occurs when the relative supply of
homes reach a 5 or 6 month level.
Buyer’s market – a real estate market in which the buyers
have the advantage over the seller due to slow sales.
Generally this is when there is more than a 7 month supply
of inventory.
SOME QUICK DEFINITIONS
Sales Concession – an instance where the seller will pay
a cost that is normally paid by the buyer. Usually done
to ensure the sale will go through.
Price appreciation – an increase in the value of real
estate. The price may increase because of a number of
factors, such as shortage of supply, improved economy,
favorable political environment, tax incentives, or
increased profitability.
Expired listings – when the time frame of a contract to
list a property for sale passes and the home is no longer
for sale. No purchase was made.
SOME QUICK DEFINITIONS
Sale Price – the amount of money that is paid by a
purchaser to a seller for property that is bought.
Absorption Rate - this is the measurement of current
housing supply divided by the current rate of sales,
expressed in months of supply.
Multiple offers - more than one offer to purchase a
property, which usually occurs in a seller’s market.
This is most likely a competitive bidding situation.
WHAT WAS IT LIKE IN 2005-2007
People looked at few homes…they might lose out on
the one they want
Confidence was up ~ Positive feelings were up
Lending was easy…… easy underwriting, minimal
qualifications
No down payments , interest only loans, etc…
WHAT WAS IT LIKE IN 2005-2007
List/sale ratios…… very high 97-98%
Average days on market…..
52 in 2005
72 in 2006
86 in 2007
Average sale price in eastern Racine County
2007=$174,132
Average appreciation over 5 years in city of Racine
30%
WHAT WAS IT LIKE IN 2005-2007
Multiple offers – common
Inspections – repairs often not negotiated
Flippers present in the market
Homes ALWAYS appraised
Sense of Urgency….to list, to write an offer, to
see a house…everything was urgent!!!!
THE NUMBERS DURING THE BOOM
Homes sold in eastern Racine County:
2005 - 1721
2006 - 1524
2007 – 1364
How many houses expired ….. 815 in 2005
DOM - 52 in 2005
OTHER FACTS DURING THE BOOM……
Mortgage rates …approx. 6%
People financing 100% plus
Most homes are selling well above the assessed value
Many Realtors flooded the industry
ANNUAL APPRECIATION FOR RACINE
2002-2006
A HOUSE FOR SALE DURING THE BOOM
1330 Erie St. ~ Racine
4BR, 1.5BA ~ 2017 sq. ft.
Sold March 2007 for $140,900
National Statistics Show
The height of the market….
The absolute peak
Q1 2007
THE BUBBLE IS BURSTING
What was it like locally vs. nationally
It took longer here to feel the effects
Offering incentives …bonuses, closing costs, etc
Homes are not appraising at purchase price
The pool of buyers is decreasing
Mortgages are harder to get
WHAT WAS IT LIKE IN 2008-2011
Buyers are sitting on the sidelines
Buyers are picky….sometimes looking at 50-100 homes
More difficult to get loans…. Require a down payment
Consumer confidence had dropped
Sellers owe more than their house is worth …”upside
down”
Sellers still believe their house is worth more
2008-2011 THE HARD TIMES
LP/SP…… 96% in 2008 down to 92% in 2011
Average DOM
109 in 2008
112 in 2009
107 in 2010
121 in 2011
Average sale price in eastern Racine County in 2011= $120,703
Number of foreclosures in the market = 40% of total sales
Homes are selling well below assessed value….approx 60%
THE NUMBERS DURING THE BUST
Homes sold in Eastern Racine County:
2008 - 1111
2009 - 1120
2010 - 1013
2011 - 1134
How many homes expired in 2011 - 1260
DOM – 121 in 2011
OTHER FACTS DURING THE BUST….
Multiple price reductions are common
Short sales are common
Foreclosures are everywhere..in every price bracket
The shiny penny story… you only sell if you are the shiny
penny… or really CHEAP!
Rentals are busy
Mortgage rates – under 4%
Good comparable properties are sometimes hard to find
Realtors are leaving the industry for other jobs
ANNUAL APPRECIATION FOR RACINE
2007-2011
THE SAME HOUSE NOW FOR SALE
1330 Erie St. ~ Racine
4BR, 1.5BA ~ 2017 sq. ft.
Sold October 2011 for $32,000
A SNAPSHOT OF WHERE WE ARE TODAY
Many areas of the country felt the hard hit from
2008-2010
IN Q4 of 2011, The median existing single-family
home price rose in 29 out of 149 metropolitan
statistical areas1 (MSAs) in the fourth quarter from a
year earlier
Some areas of the country are starting to stabilize
However……
SE Wisconsin was slow to feel the bubble inflate…..
LOCALLY…..
WE ARE ALSO SLOW TO FEEL THE RECOVERY!
THE MEDIAN SALES PRICE
IS STILL DECLINING
ACCORDING TO STATISTICS
FROM JANUARY 2012
This is by far the BIGGEST hurdle for us to cross!!
AFFORDABILITY
Homes are now more affordable than ever!
The national affordability index
Nov. 2011 – WRA
242
Nov. 2011 – Nationally
just under 200
Definition: that the family with median income can
afford to buy 242 percent of the median priced home
in the state, given 30 yr. fixed rate mortgages and a
20% down payment.
In some cases, homes might be starting to
become undervalued
THE TOUGH CONVERSATIONS ..SELLERS
How to sell now
What are your options…is selling the best option
Perception vs. Reality
No Equity
Many Sellers have Multiple loans
Perception of value…some sellers still wearing rose
colored glasses
Difficult to find comps
WHAT DOES IT TAKE NOW TO SELL
Competitive prices
Updated & show well
Negotiating mortgages in short sales
Pulling other resources to move on if you don’t have enough equity
Know the numbers…….. How do you stay ahead of the curve when
selling – get the numbers right the first time!
No Defects….pre-home inspections, make necessary repairs, and
upgrades
Each transaction presents unique and new challenges….. Enlist
professionals for help!
THE TOUGH CONVERSATIONS … BUYERS
Hard to get financing…good credit is a must
Condition of foreclosures..can you afford repairs
What loans are available
Loan limits
How long do you plan to stay in this house
What is your lifestyle…buying within your means
THE TRICKY PART
Finding a home…or finding a buyer - NO
Marketing a home – NO
Looking at properties – NO
Negotiating initial terms of offer - NO
Dealing with contingencies & getting to the closing
YES
WHAT’S IT LIKE TODAY
For Buyers
Money is available ….. Good news!
Prices are at an all time low…… Good news!
Interest Rates are at an all time low….. Good News!
Affordability is better than ever….. Good News!
There is a lot of inventory …. Good News!
WHAT’S IT LIKE TODAY
For Sellers
Houses are selling, # of SOLD homes is up…Good News!
Buyers are ready to buy…. Good News!
Interest Rates are low….. Good News!
If homes are priced well and show well….they sell fast!
LOOKING FORWARD
Fannie Mae:
“The housing sector will likely take incremental
steps forward in 2012 …according to
economists at Fannie Mae.
USA Today:
“Housing Outlook is
More Upbeat”
The Wall Street Journal:
“From Bottom Up, Signs of
Housing Recovery”
LOOKING FORWARD
RIS Media – Feb. 22, 2012