Transcript Slide 1

Big Bang Marketing!
Sarah Chellberg, RD
Blue Valley USD 229
Copyright © 2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
A bit about Blue Valley…
• Enrollment is just over 20,000
• Currently have 4 High Schools, 1
Alternative High School, 8 Middle Schools
& 20 Elementary Schools
• All schools have on-site full production
kitchens
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Annual District-Wide Marketing Event!
• Objectives of Promotion
(according to NFSMI)
– Increase Sales
– Improve Image
– Increase product or service awareness
– Introduce the trial of a product or service
– Provide Information
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Annual District-Wide Marketing Event!
• Define YOUR Purpose
– Create excitement of our school lunch
program
– Introduce students to new food items
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Determine Your Marketing ‘Outlets’!
• Community Communication
• District Communication
• School Communication
• USE THEM ALL!!
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Develop a Theme!
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A to Z
Rainbow on my Plate
MyPyramid
Fear Factor
Passionate about Produce
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
A to Z!
For 2 weeks (10 days)
served 2-3 unique items
per day
Introduced a specialty
item for each letter of the
alphabet
Items were in addition to
normal daily menu &
intended to be tastetested
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Rainbow on My Plate!
Two week promotion
Served every color group each
day
Highlighted a specific color &
food each day
Introduced Classroom Packets
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
MyPyramid!
Highlighted the MyPyramid
food groups served each
day for a one week period
Provided lesson plan to
focus on a food group each
day plus physical activity
USDA Team Nutrition
Materials!
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Fear Factor!
Adjusted timing of
our event
Tried new foods
each Tues/Thurs for
one month
Introduced a
classroom
competition
component
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Passionate About Produce!
Introduced new & seasonal produce item
once each week
Highlighted current FRESH offerings
Offered items in NEW & FUN way
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Partner with your Vendor(s)!
• Brainstorm your ideas
• Use their expertise
• PLAN, PLAN, PLAN!!
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Implement & Enjoy!
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Relish the accomplishments
Record success
Share your story
Evaluate & Revamp
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Big Bang Feedback!
“My kids loved the ‘Fear Factor’ lunch thing this
year. It was fun for them to try new things and
some have even become favorites. Thanks for
making lunch fun!”
~Parent
“Thank you for all you do. Good nutrition helps all
of us in the classroom.”
~Teacher
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Big Bang Feedback!
“WOW!! As both a parent AND teacher in the BV
system, THANK YOU!! This is such a cool idea!”
“We love this type of thing for the kids. It makes
them enjoy lunch time. Thank you for all you do.”
~Principal
“How cool!”
“Awesome!”
~Students
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org