Transcript Presentation for Foodservice Staff

National School Breakfast Week
2013
{Add your district’s information here}
“Be a Star with School Breakfast”
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
Campaign Goals
Get increased participation and visibility for our
school breakfast program
 Educate parents and students about the importance of
eating a healthy breakfast
 Spread the message to key
stakeholders that school breakfast is healthy,
delicious, and a great value
 Get students excited about making healthy
choices at breakfast with a fun theme

Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
The New Meal Pattern


NSBW is the perfect time to promote healthy changes
Keep parents informed of the changes you’re making:
 mail
a letter home
 update your menus
 attend a PTA meeting
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
The Theme is Everything!
Get creative using “Be a Star with School Breakfast”
 Check out www.schoolnutrition.org/star for creative
ideas and tips to
make the theme
come alive

Copyright 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
Fun Ideas
Invite local stars (TV news
anchor, politician, athlete, or
firefighter) to attend
breakfast at school or give a
brief talk about the
importance of eating healthy
Tape glow-in-the-dark stars to your
ceiling or walls, and dim the lights
when students walk in for a cool,
starry effect!
Tape a giant piece of paper to your
cafeteria wall and invite students to
write names of the ‘stars’ that they
admire
Organize a talent
competition to find the
next breakfast week
star!
Lay out a red carpet at
The cafeteria entrance!
Copyright 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
2013 NSBW Sweepstakes



Tell us how you plan to celebrate NSBW and how the
“Be a Star with School Breakfast” campaign impacts
SBP participation
Prizes will be randomly awarded to entrants in
January, February and March.
For more information and to enter to win, visit
www.schoolnutrition.org/star
Copyright 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
Food For Thought
1.
2.
3.
How can we use this campaign to drive awareness
that school meals are healthy meals?
What would our celebration include and how would
we attract media attention?
How can we involve students, parents,
teachers and admin staff?
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
2013 NSBW Writing Contest


“Who’s Your School Breakfast Star” Writing Contest
Students can answer these two questions below in a
creative way:
 “If you could enjoy school breakfast with anyone in the
world, who would it be and why?
 “What healthy school breakfast food would you want
to share with them and why?”
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
2013 NSBW Writing Contest



Three national winners will have their submissions
published in School Nutrition Magazine and receive a
prize pack from SNA!
For official rules, entry forms, and details, visit
www.schoolnutrition.org/star
Entries must be submitted by March 31, 2013
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
Resources to Help Make it Happen


Member site www.schoolnutrition.org/star
 Menus
 Toolkit
 Activity Sheets
 Backpack brochures for students
and parents
 Downloadable proclamation and press release
SNA Emporium for posters, balloons, pencils, aprons,
bags, rulers, stickers etc…
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org
That’s A Wrap!
Q+A
Copyright © 2012 The School Nutrition Association. All rights reserved. www.schoolnutrition.org