Transcript NATIONAL SCHOOL LUNCH WEEK

NATIONAL SCHOOL LUNCH WEEK
October 12-16, 2009
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Key Message
“All-Star School Lunch” is a slamdunk to help teach students about
the importance of eating a
balanced lunch and being active.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
“All-Star School Lunch” Theme
• NSLW 09 will help students learn about the
importance of eating healthy and being active
• The NBA inspired campaign features 5
“basketball teams” each comprised of healthy
school lunch menu items and coached by a
current or former NBA/ WNBA player
• The “teams” reinforce the concept of eating a
balanced school lunch
• The campaign runs from Aug 09 to Oct 09,
culminating during NSLW, Oct12-16
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Presidential Edition Results
Petunia Pita
Pocket: 6.6%
Biff Burger: 20.5%
Gloria Grilled
Cheese: 15.6%
Pete Pizza: 42.7%
President of School Lunch 2008
Larry Lasagna:
14.6%
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
2006 & 2007 Results
2006
2007
2008
Total
Total Number of Votes
250,000
267,000
296,000
813,000
Paper v. Online Votes
57% v 43%
63% v 37%
Online Tool Downloads
40,000
60,000
62,500
162,500
PR Audience Reach
10.5 M
8.5 M
14.7 M
33.7 M
66% v 34% 62% v 38%
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School
Lunch Team Contest
• Students will have the opportunity to draft and name
their very own All-Star Team, while explaining why their
team helps makes them an all-star
• Open to students nationwide (Grades 1-12)
• 4 national winners (2 online, 2 cafeteria contest) will
receive a prize pack
• The contests will run August 1, 2009 to October 16,
2009, and national entries (paper format only) are due to
SNA by October 30, 2009
• 2 Ways to enter: Online or cafeteria contest
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School
Lunch Team Contest - Online
• Students enter their team at www.allstarschoollunch.org
• 2 national winning entries will be chosen from the online
entries
• Winning entries will be displayed at
www.allstarschoollunch.org and in School Nutrition
• NOTE: Online entry is only available to students over the
age of 13
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School Lunch
Team Contest – Cafeteria Entry
How it works
• Students (Grades 1-12) can enter
• They complete the student entry form by picking
their All-Star team and explaining why it will
make them an All-Star
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School Lunch
Team Contest – Cafeteria Entry
2 levels of judging
1) Local judging (school level)
• Consider judging local contest by grade level and
perhaps giving small prizes
• A maximum of 3 winners per school can be sent to SNA
headquarters for national judging
• SNA will not accept submission directly from students.
School nutrition staff or a school official must send in the
3 winning entries.
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School Lunch
Team Contest – Cafeteria Entry
2 levels of judging
2) National judging (SNA headquarters)
• Contest entries will be accepted at SNA headquarters
between August 1, 2009 and October 30, 2009
• 2 national winning entries will be chosen from the
cafeteria entries
• Winning entries will be displayed at
www.allstarschoollunch.org and in School Nutrition
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
www.allstarschoollunch.org
• The official All-Star School Lunch website
• Nutrition information for kids including:
– All-Star team trading cards
– “Draft Your All-Star School Lunch Team”
Game
• Memory Game
• Feedback Section
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Team Trading Cards
• Students can download
each “team’s” trading card
complete with photos of the
famous honorary coach.
• The back of the card
features nutrition “stats”
and information.
• The trading cards are a
great nutrition education
tool in the cafeteria or to
take home to parents.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Participation Sweepstakes
• Tell us how you plan to celebrate NSLW and
how being an “All-Star” impacts NSLP
participation
• Prizes will be randomly awarded to entrants
in August, September and October
• “All-Star School Lunch” sticker sheets to
every entrant (while supplies last),
• For more information and to enter to win,
visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
MEET THE “ALL-STAR’ TEAMS
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
CP’s Pizza
HEAD COACH: Chris Paul
VEGGIE PIZZA | CARROT STICKS | KIWI |
GOLDEN BROWNIE | CHOCOLATE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!
CP’s Pizza is made with whole grain crust & lowfat cheese
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Dwight’s Quesadillas
HEAD COACH: Dwight Howard
VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES |
LOW FAT WHITE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!
The beans in the quesadilla are a great source of protein and fiber
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Vince’s Veggies
HEAD COACH: Vince Carter
CHEF SALAD WITH TURKEY | STRAWBERRIES |
WHOLE GRAIN BREADSTICK | STRAWBERRY MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!
The salad is made with lean turkey and dark leafy vegetables
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Nash’s Noodles
HEAD COACH: Steve Nash
CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD |
CHOCOLATE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!
The chicken parmesan is made with whole grain pasta and lean meat
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Taurasi’s Teriyaki
HEAD COACH: Diane Taurasi
BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES |
VEGETARIAN EGG ROLL | LOW FAT MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!
This dish is made from lean beef, brown rice and lots of vegetables
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• April issue of School Nutrition magazine
• Member site www.schoolnutrition.org/allstar
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Permission form for logo usage
Menus for NSLW based on the 5 teams
Toolkit with contest entry forms and instructions
Backpack brochures for students and parents
Downloadable presentations & press release
Banner ads for school web sites
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• Education session at ANC Vegas
• Official “All-Star” merchandise from the
SNA Emporium
– Posters, pencils, balloons, mugs, tray liners,
baseball caps, aprons, t-shirts, temporary
tattoos, buttons, activity books, bags, rulers…
• SNA’s Marketing Center
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for Our Schools
• Serve each team menu once a week
• Create a “Draft Your Own All-Star Team”
Contest Day for each grade
• Work with Gym teachers to help promote
the basketball and activity theme
• Hold assemblies on being an “All-Star”
• Hold a basketball or bracket tournament
• Create costumes for kids or staff
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for Our Schools
• Create an “All-Star” celebration day and
invite the media to attend. What would our
celebration day include?
• How can we use this campaign to drive
awareness of the message of healthy
school meals and correct misperceptions
about school lunch?
• How can we involve students, parents,
teachers and administrators?
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Thank you!
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org