Transcript NATIONAL SCHOOL LUNCH WEEK

NATIONAL SCHOOL LUNCH WEEK
October 13-17, 2008
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Campaign Goals
• Utilizing the fun ‘Vote’ theme in this
Election Year
• Drive awareness of the benefits of School
Lunch from Back to School through
National School Lunch Week (NSLW)
• Key Messages
– School lunches can be kids’ favorite dishes, and be
nutritiously prepared at the same time.
– “These are not your mom’s school lunches.”- correct
misconceptions about school lunch
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
2006 & 2007 Results
2006 Primary Winner
2007 Primary Winner
42% of the 2006 vote
34% of the 2007 vote
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
2006 & 2007 Results
Total Number of Votes
Paper v. Online Votes
Online Tool Downloads
PR Audience Reach
2006
2007
250,000
267,000
57% v. 43% 63% v. 37%
40,000
60,000
10.5 million
8.5 million
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
2008 Voting Timetable
• Voting will take place in cafeteria paper ballots
and online at www.VoteForSchoolLunch.org
• Voting runs from August 1,2008 to October 17,
2008 (last day of NSLW)
• Collated paper ballot results must be received
by SNA by October 22, 2008
• The winner and ‘President of School Lunch” will
be announced on October 24
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
What’s New For the
Presidential Edition
• President of School Lunch
– The ‘Presidential Edition’ is the culmination of
a 3 year campaign.
– The winner will be elected ‘President of
School Lunch’
• Kids get to vote for a President too!
– ‘Vote’ is a fun way to get kids involved in the
voting process
– The 2008 US election should add some extra
buzz to this already fun campaign
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
What’s New For the
Presidential Edition
• Design a Candidate Winners
– 3 candidates were created by the
students who won the national 2007
Vote for School Lunch Design a
Candidate contest.
– Meet the three new, yummy and
nutritious candidates:
• Larry Lasagna
Phoebe, Grade 5, VA
• Gloria Grilled Cheese
Tammara, Grade 4, OH
• Petunia Pita Pocket
Whitney, Grade 3, CO
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
What’s New For the
Presidential Edition
• Getting Active!
– An important wellness message to promote is that
school meals provide the energy and nutrition that
students need to excel in extracurricular sports, as
well as academic pursuits.
– All the candidates are dressed and ready for action:
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Gloria Grilled Cheese – Ice Skating
Larry Lasagna – Street Dancing
Petunia Pita Pocket – Soccer
Biff Burger – Football
Pete Pizza - Baseball
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
What’s New For the
Presidential Edition
• Top State Voting Prize
– The three states that bring in the highest
amount of votes will each receive a prize
pack.
– The prize pack includes Emporium Gift
Certificates, a plaque and PR recognition
– So be sure that all your students vote this
year!
– For more information and complete rules visit
www.schoolnutrition.org/vote
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Feedback Sweepstakes
• Tell us how you plan to celebrate NSLW and
how ‘Vote’ impacts NSLP participation
• Prizes will be randomly awarded to entrants
in August, September and October
• ‘Vote for School Lunch’ sticker sheets to
every entrant (while supplies last),
• For more information and to enter to win,
visit www.schoolnutrition.org/votesweeps
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Meet the Candidates
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Gloria Grilled Cheese
I offer some serious
“grill” power, from
whole-wheat slices of
bread to calcium-packed
cheese.
Design A Candidate Winner
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Larry Lasagna
When the hunger
is upon ya,
choose lasagna!
Design A Candidate Winner
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Petunia Pita Pocket
I’m the only pocket you
should ever pick!
Design A Candidate Winner
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Pete Pizza
Make the right
choice and power
up with pizza!
2006 Winner
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Biff Burger
You’ll flip for Biff
Burger! He’s the lean,
clean, protein machine.
2007 Winner
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• April issue of SF&N magazine
• Member site www.schoolnutrition.org/vote
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Permission form for logo usage
Menus for NSLW based on the 5 candidates
Toolkit with paper ballot option and instructions
Backpack brochures for students and parents
Downloadable presentations & press release
Costume making instructions
Activity sheets
Banner ads for school web sites
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• Voting web site www.VoteForSchoolLunch.org
• Education session at ANC Chicago
• Official ‘Vote’ merchandise from Emporium
– Posters, pencils, balloons, mugs, tray liners, baseball
caps, aprons, t-shirts, temporary tattoos, buttons,
activity books, paddle fans, bags, rulers…
• SNA’s Marketing Center
• Vote for School Lunch Webinar
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for Our Schools
• Serve each candidate once a week
• Paper Ballots: have students tally up votes
per grade or school
• Create a Voting Day for each grade
• In this election year, work with teachers to
help promote the theme, and teach about
the election process
• Create low-cost costumes for kids or staff
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for Our Schools
• Create a vote celebration day and invite
the media to attend. What would our
celebration day include?
• How can we use this campaign to drive
awareness of the message of healthy
school meals and correct misperceptions
about school lunch?
• How can we involve students, parents,
teachers and administrators?
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Who Will You Vote For?
Larry
Lasagna
Biff
Burger
Petunia
Pita Pocket
Gloria
Grilled Cheese
Copyright © 2008 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Pete
Pizza