Transcript Outreach Technical Advisory Committee June 13, 2014

Washington Health Benefit Exchange
Outreach Technical Advisory Committee
June 13, 2014
Meeting Protocol
▪ Open public meeting
▪ Callers are in listen-only mode
▪ Participation limited to Outreach TAC Members
▪ Public comment period at end of meeting
▪ GotoWebinar
▪ Chat feature
▪ Raise your hand
▪ We will unmute committee members (please mute
your own phone)
2
Outreach Technical Advisory Committee
Membership
Eric Earling
Premera
Carrie Glover
Within Reach
Julie Severson
Neighborhood House
Matthew McColm
Office of Raul Martinez Farmers Insurance
Robin Hilleary
Moda Health
Sally Mildren
Coordinated Care
Courtney Normand
Planned Parenthood Votes Northwest
Patricia Gepert
Wash. Association of Community and Migrant Health Centers
Lionel “Quail” Orr Jr.
Omak Tribal Health Programs
Suzanne Pak
Cornerstone Medical Services
Dr. James Polo
Mary Bridge Children’s Healthcare
Grace Sandoval
Healthpoint
Mary Wood
Health Care Authority
3
Agenda
•
•
•
•
•
•
Welcome and HBE Update
Outreach and Partnerships Update
Healthplanfinder Business Update
Lead Org and Broker Partnerships
Health Literacy Project Update
Questions & Public Comment
4
Washington Health Benefit Exchange
Health Benefit Exchange Update
June 13, 2014
Kelly Boston
HBE Updates
▪ New Board Chair – Ron Sims
▪ Wrapping up special enrollment period
▪ New health carriers and plans
▪
▪
▪
▪
Four new QHP carriers – total of 12
Reflects 100 QHPs (including Platinum)
Six pediatric dental carriers – 8 plans (high and low)
OIC Approval – then HBE Board approval (August)
▪ Budget development process
▪ Operations – June 16 – first draft for review
▪ HBE Board introduction/review – June 26
6
7
8
Enrollment Update
Total
Target
QHP
167,200
138,000
WAH Expansion Group
318,100
WAH Previously Eligible
163,450
Recertifications
496,750
9
Advertising/Marketing Survey
▪ Random-digit land and cell phone survey of 1,000+ Washington
residents (18-64)
▪ There is a high degree of awareness of and interest in Washington
Healthplanfinder
▪ Advertising made a difference in terms of website use, site visits and
enrollment
▪ Still work to do among key demographics
10
11
Washington Health Benefit Exchange
Outreach and Partnerships Update
June 13, 2014
Pam Cowley
Collaboration
Helps us find and solve problems fast
Keeps us focused and energized
Far greater than the sum of our parts
15
16
Partnership Strategy
▪ Connect with those with shared interest
▪ Extension beyond our individual reach
▪ Build trust in the system
▪ Systemic approach for present and future
▪ Maximize resources
▪ Challenge: urgency of great need
▪ Benefit: considerable support
▪
17
17
Strategic Partnerships
18
18
By the Numbers: Partnership Success
▪ 2 million: number of email addresses in partner
networks
▪ 400,000: number of educational materials distributed,
over 287,000 brochures
▪ 14,000: number of unique page views of outreach
toolkit healthcare provider toolkit page most popular
▪ 1,4000: number of Pharmacists that received a toolkit
▪ 5,833: number of AARP Facebook followers reached
▪ 500: number of school nurses reached
19
19
Faith-based Campaign
▪ Considered most successful
▪ Webinar 43 registered and
received materials, 22 attendees
▪ 29 Regional Faith Leaders
identified
▪ 300+ Faith Leaders contacted
http://wahbexchange.org/infoyou/partners/faith-based-toolkit/
▪ Additional avenues to reach
Limited English residents
20
20
Activate: Employment Security Campaign
Help new benefit claimants
understand their health insurance
options
▪ Letter insert in new claimant
packet
▪ Toolkit to support decisionmaking
▪ Training for WorkSource staff
▪ Solidify partnerships with Lead
Organizations and partners
21
21
Activate: Own Your Health
▪ Washington Health Alliance
▪ Engage on the topic of prevention
▪ Cross-pollinate value accessing health insurance, and
using it to optimize health and longevity
▪ Media campaign to generate buzz and earned media
▪ Promote health literacy project
▪ http://oyh.wacommunitycheckup.org/
22
22
Activate: Tribal Campaign
▪ Assess Materials for cross-cultural
messaging
▪ Develop a toolkit for Urban Indians
▪ Webinar cultural competencies and
best practices in working with Tribes
▪ Media and marketing for earned
media and social media
▪ http://oyh.wacommunitycheckup.org/
23
23
Next Steps
▪ Engagement
• Reconnect with 117 Exchange partners
• Build select new partnerships
• Prioritize based on mission and involvement
▪ Summer Campaigns and Pre-Enrollment
• Re-enrollments
• Special enrollments
• Outreach to harder to reach
24
Washington Health Benefit Exchange
Healthplanfinder Business Update
June 13, 2014
Kristi Stickland
2015 Business Carriers
• Kaiser NW: Clark and Cowlitz counties
• MODA Health: Statewide
Plans and rates filed with OIC on May 1, 2014
26
Healthplanfinder Business Communications Plan
•
Currently conducting small business and producer survey
with GMMB
•
Survey results will guide development of marketing and
communications plan
•
Researching potential earned media opportunities
•
SHOP Department is working with other TACs to define
key focus areas and value proposition
•
Launch statewide program on October 1, 2014
27
Washington Health Benefit Exchange
Lead Org and Broker Partnerships
June 13, 2014
Wes Luckey, Dorothy Bradshaw, Kerry Dobbelare
Lead Orgs Working with Brokers
Wes Luckey, Benton Franklin Community Action Committee
Dorothy Bradshaw, Whatcom Alliance for Health Advancement
Kerry Dobbelare, Kitsap Public Health District
29
Washington Health Benefit Exchange
Health Literacy Project Update
June 13, 2014
Pam Cowley
TAC Check-In
•
•
•
•
What is working or not working for you?
What resources or networks should we be leveraging?
What can we improve upon moving forward?
Where are gaps?
31
32
33