Transcript Slide 1
Washington Health Benefit Exchange
Outreach Technical Advisory Committee
April 4, 2014
Today’s Agenda
▪ HBE Meeting Protocol and Tools
▪ Welcome and Introductions
▪ HBE Committee Structure and Purpose
▪ Outreach Technical Advisory Committee Direction
▪ HBE Outreach Activities
▪ Emerging Issues
▪ Next Steps
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Meeting Protocol
▪ Open public meeting
▪ Callers are in listen-only mode
▪ Participation limited to Outreach TAC Members
▪ Public comment period at end of meeting
▪ Agenda, PPT and any other material used during
meetings is posted on the website following the
meeting
http://www.wahbexchange.org/committeeactivities/outreach-workgroup/
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GotoWebinar
1. Register
2. Click “Start the Webinar”
3. Call in or use computer
mic and speakers
4. Control panel
▪ Chat
▪ Raise your hand
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Michael Marchand
Director of Communications
Advertising/Marketing
Media Relations
Communications
Navigator Program
Outreach
Public and Consumer
Relations
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Thank you for your Service
▪ Purpose of Outreach TAC
▪ Consumer/constituent voice
▪ Stakeholder Perspective
▪ Expertise
▪ TAC members are HBE Representatives
▪ Community presence
▪ Social media
▪ Public meetings
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Your HBE Facilitators
Kelly Boston
Kristi Stickland
Associate Director
Communications
Sr. Outreach Specialist
Communications
▪ Navigator Program
▪
Business focus
▪ Outreach Program
▪
Employer
communications
▪
College/University
communications
▪
Social media
▪ Consumer
▪ Community
▪ Business
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TAC Member Introductions
▪ Your name, organization
▪ Involvement with health care reform/HBE
▪ Constituency/Constituencies represented
Outreach Technical Advisory Committee
Membership
Eric Earling
Premera
Carrie Glover
Within Reach
Julie Severson
Neighborhood House
Matthew McColm
Office of Raul Martinez Farmers Insurance
Robin Hilleary
Moda Health
Sally Mildren
Coordinated Care
Courtney Normand
Planned Parenthood Votes Northwest
Patricia Gepert
Wash. Association of Community and Migrant Health Centers
Lionel “Quail” Orr Jr.
Omak Tribal Health Programs
Suzanne Pak
Cornerstone Medical Services
Dr. James Polo
Mary Bridge Children’s Healthcare
Grace Sandoval
Healthpoint
Mary Wood
Health Care Authority
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General TAC Charter/Purpose
▪ Advise Board Policy or Operations Committee
▪ Offer expertise, experience and professional perspectives
▪ Issues passed down from the Board for discussion
▪ Ad hoc in nature – can be permanent or temporary,
depending on needs of the HBE
▪ Open to the public
▪ All material posted on HBE website
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Outreach TAC – Where are we going?
▪ Broader look at who we’re reaching or not reaching
▪ Identify potential consumers
▪ Identify opportunities to connect/educate/inform
▪ Messages/material that appeal to various groups
▪ Collaboration with and among diverse stakeholder groups
▪ Introduction of Healthplanfinder Business
▪ Other thoughts?
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TAC Input and Recommendations
Outreach
Program
Policy
Committee
Other TAC
Outreach
TAC
Other HBE
Department
Operations
Committee
Outreach
Program
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Outreach Efforts to Date
▪ Lead Org Events (IPAs/Navigators)
▪ Mobile Tour, Stevens Pass, Hockey, Roller Derby, Concerts
▪ Service Area Network Partners
▪ Community events
▪ Schools
▪ Flu shot clinics
▪ Health fairs
▪ Ethnic/cultural events
Outreach Partners
Service Employees International Union (SEIU) Washington State Council (50,000 noncovered union members statewide)
NW Workforce Council (Island, San Juan, Skagit, Snohomish, Whatcom counties)
African American Reach and Teach Health Ministry – AARTH (Statewide- faith based
community)
South Sound 2-1-1/United Way of Pierce County (Lewis, Pierce, and Thurston
Counties)
Cornerstone Medical Services (King, Pierce, Snohomish counties free clinics)
Korean Women’s Association (King, Pierce, Snohomish, Thurston counties – Korean,
Hispanic, Russian, Cambodian, Vietnamese)
Lifelong AIDS Alliance (Statewide serving individuals with AIDS and other chronic
health conditions)
Teen Feed (University District, South Seattle, Auburn - homeless and food insecure
individuals ages 13-25)
Events! Events! Events!
Outreach Material
▪ Web site (print on demand)
▪ Print shop
▪ Standard brochures, door hangers, posters, etc.
▪ Custom orders
▪ Social media
▪ Facebook
▪ Twitter
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Opportunities for Engagement
▪ Health Literacy Project
▪ QHP targets
▪ 2014 Target = 130,000 – Actual 146,500 (and still counting!)
▪ 2015 Target = 280,000
▪ Expanding outreach to reach QHP population
▪ Wakely Consultant study of effectiveness
▪ Navigator Program
▪ Outreach activities
▪ Ads
▪ Transition to self-sufficiency
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Outreach Reporting - New
▪
System-wide Enrollments by Race/Ethnicity, including American Indian/Alaska
Native
▪ Total Medicaid enrollments
▪ Total QHP with tax credit
▪ Total QHP no tax credit
▪ Total by age ranges
▪ Total with tobacco use
▪ Total by pregnancy
▪ Total by zip code
▪ Total by county
▪ Percent of enrollments that reported race/ethnicity
▪ Total enrollments by Primary language (translation requested – language
specific)
▪ Total enrollments by Household FPL (as available)
▪ What other measures are important?
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Group discussion
▪ What’s working well for your constituents?
▪ Opportunities? Needs?
▪ Areas of interest for Outreach TAC
▪ Priorities for this group
▪ Next steps…
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Public Comments/Questions
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