Transcript Lead Org Meeting

Washington Health Benefit Exchange
Outreach Technical Advisory Committee
April 17, 2015
Meeting Protocol
▪ Open public meeting
▪ Callers are in listen-only mode
▪ Participation limited to Outreach TAC Members
▪ Public comment period at end of meeting
▪ GotoWebinar
▪ Chat feature
▪ Raise your hand
▪ We will unmute committee members (please mute
your own phone)
2
Outreach Technical Advisory Committee Membership
Eric Earling
Premera
Carrie Glover
Within Reach
Matthew McColm
Office of Raul Martinez Farmers Insurance
Robin Hilleary
Moda Health
Sally Mildren
Coordinated Care
Courtney Normand
Planned Parenthood Votes Northwest
Patricia Gepert
Wash. Association of Community and Migrant Health Centers
Brittany Jones
Cowlitz Indian Tribal Health Clinic
Jaelen Pace
Volunteers of America
Suzanne Pak
Cornerstone Medical Services
Dr. James Polo
Mary Bridge Children’s Healthcare
Mary Wood
Health Care Authority
Michael McKee- New
International Community Health Services
3
Agenda
•
•
•
•
Welcome and HBE Updates
Tax Campaign & SEP
2015 Communications & Outreach Plan
Questions
4
Washington Health Benefit Exchange
HBE Updates
Kristi Stickland
Budget Update
House $124M
•
•
•
•
•
Comparable to other state-based marketplaces
Allows the Exchange to maintain its current level of operations
HBE will be able to provide an adequate customer support network
Allows HBE to make needed website improvements over the next two years
Funds the Exchange through a current two percent state tax on all health insurance premiums associated
with Exchange enrollment, assessments for insurance companies that offer Qualified Health Plans offered
through the marketplace, and funding from the Health Care Authority for Medicaid services provided by the
Exchange.
Senate $86M
•
•
•
Threatens the viability of Washington Healthplanfinder and has considerable impacts to our customers,
insurance companies and the long-term success of the Exchange.
Does not allow the Exchange to utilize any state funding generated from the current two percent state tax, as
well as reimbursements for outreach and enrollment services provided to more than 1.8 million Medicaid
customers
Drive up the cost of health plans by relying primarily on increasing the current assessment to participating
companies by 238 percent.
Late last week, Ron Sims, HBE Board Chair issued a statement regarding the HBE legislative budget
proposals.
General Updates
Medicaid Plan Selection
 Consumer Usability – April
 Community stakeholder mailing list
 [email protected]
Premium Aggregation
 Removed from Washington Healthplanfinder
 In development and testing in late summer (TBD)
 Consumer and Navigator/Broker messaging will be available later
this summer, prior to OE3
Washington Health Benefit Exchange
Tax Campaign/SEP Update
Bethany Frey
Tax Campaign/1095-A Forms
wahbexchange.org/1095A
Flyer for Tax Preparers- New!
Flyer for Navigators and Brokers- New!
Outreach materials and information:
▪ Navigators and Brokers
▪ CPA, tax preparers
▪ 17,000 email list of CPAs
▪ Media
▪ Social Media
Spring 2015 Special Enrollment
 The Spring 2015 Special Enrollment
Period starts February 17 and will end on
April 17, 2015. The deadline to apply for
coverage during this Spring Period is
4:59 p.m. on April 17.
 Broadly defined – barriers to enrollment,
tax penalty, renew issues
 No documentation requirement
 Does not replace SEP for those with a
“qualifying event” or conditional
eligibility requirements
 FAQs
▪ February 17-April 17
• 18,000 Special Enrollments opened by an account worker
• Approximately 9,000 customers have enrolled
▪ Open for consumers who experienced:
• system delays
• technical defects in Washington Healthplanfinder
• misunderstandings regarding penalties for not having
insurance
• unclear instructions regarding the necessary steps for 2015
enrollment
▪ Individuals may request the SEP by calling the call center
Washington Health Benefit Exchange
2015 Communications & Outreach Plan
Kristi Stickland & Bethany Frey
2015 Communications & Outreach Plan
Objectives:
▪ Revitalize communications channels to enhance the Customer
Support experience and educate consumers about the enrollment
process. (social media, toolkits, website, etc)
▪ Nurture Qualified Health Plan Enrollment among targeted and
diverse populations of Washington State residents. (campaigns,
diverse populations, small business)
▪ Rebuild trust with customers and stakeholders leading into the
third year of open enrollment (crisis communications, story arc,
operational support)
▪ Activate grassroots engagement and local media coverage
through enrollment tours, strategic partnerships and storytelling.
2015 Communications & Outreach Plan
▪ Limited budget
▪ Funding from partners, carriers, advertising funds
▪ Digital Engagement
▪ Social media
▪ Increased customer support
▪ Corp website redesign
▪ Targeting QHP populations
▪ Running events
▪ Restaurants, wineries, breweries
▪ Small businesses- National Small Business Week (May 4-8)
2015 Communications & Outreach Plan
▪ Special Enrollment/ Qualifying Events Campaigns
▪ Moms, Women Owned Businesses
▪ MamaCon, Business Among Moms events- May
▪ LGBTQ
▪ Pride Fest- June
▪ Graduations, Moving
▪ College Outreach- May/June
▪ Distributing Health Literacy Tools and Info
Questions
16