Transcript Outreach Technical Advisory Committee June 13, 2014

Washington Health Benefit Exchange
Outreach Technical Advisory Committee
August 12, 2014
Meeting Protocol
▪ Open public meeting
▪ Callers are in listen-only mode
▪ Participation limited to Outreach TAC Members
▪ Public comment period at end of meeting
▪ GotoWebinar
▪ Chat feature
▪ Raise your hand
▪ We will unmute committee members (please mute
your own phone)
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Outreach Technical Advisory Committee Membership
Eric Earling
Premera
Carrie Glover
Within Reach
Julie Severson
Neighborhood House
Matthew McColm
Office of Raul Martinez Farmers Insurance
Robin Hilleary
Moda Health
Sally Mildren
Coordinated Care
Courtney Normand
Planned Parenthood Votes Northwest
Patricia Gepert
Wash. Association of Community and Migrant Health Centers
Brittany Jones
Cowlitz Indian Tribal Health Clinic new!
Suzanne Pak
Cornerstone Medical Services
Dr. James Polo
Mary Bridge Children’s Healthcare
Grace Sandoval
Healthpoint
Mary Wood
Health Care Authority
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Agenda
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Welcome and HBE Update
Health Literacy
Washington Healthplanfinder Business
Questions/Discussion
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Washington Health Benefit Exchange
Health Benefit Exchange Update
September 12, 2014
Kelly Boston
HBE Updates – System Activities
▪ Enrollment/payment transactions with Carriers
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Substantial progress being made to correct payment/enrollment transactions
August 30 release – high priority code fixes
Audits resolved 18,000 account issues related to payments
Working to complete remaining issues by end of September
▪ Upcoming releases preparing for open enrollment
▪ September 20 – Corrections
▪ November 10 – Renewal functionality, loading new plan information
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Updates - Consumer Survey
▪ Collect input on service improvements
▪ Correspondence
▪ Healthplanfinder – ease of use, plan selection
▪ Consumer assistance – reasons, experience
▪ Telephone Survey
▪ 40 questions – 15 minutes
▪ English and Spanish
▪ QHP, WAH, Individual, mixed, SHOP, enrolled, eligible but not enrolled
▪ Characteristics – insurance status, access to care, need for care
▪ Survey begins next week
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HBE Updates - Budget
▪ Board meeting – August 14, 2014 (special budget meeting)
▪ Board adopted a proposed budget of $59 million
▪ Requires legislative action to increase appropriation
▪ Increases allocations for marketing/communication and IPA/Navigator
▪ No cost extension
▪ Additional Level 1 grant request
▪ Call Center
▪ Navigator
▪ Cost allocation - Medicaid
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2015 Health Plans
▪ OIC/HBE Approved 10 Carriers, 82 QHPs (individual/family)
▪ 5 Pediatric dental plans
▪ Bridgespan offering first Platinum level plan
▪ 3 plans still under review by OIC (2 health/1 dental)
▪ 2 small group Carriers (Moda/Kaiser)
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Upcoming meetings
Exchange Board
Exchange Operations
Tribal Advisory Workgroup
Exchange Board
Navigator TAC
Health Equity TAC
Advisory Committee
Consumer Workgroup
Agents-Brokers TAC
Plan Management Workgroup
SHOP TAC
Policy Committee
September 15
September 17
September 18
September 25
September 25
September 30
October 2
October 2
October 7
October 7
October 9
October 14
8 am – 9 am (tentative)
1 pm – 3 pm
2 pm – 4 pm
9 am – 3 am
3 pm – 4:30 pm
3 pm – 4 pm
1 pm – 3 pm
11 am – 12 pm
9:30 am – 10:30 am
1 pm – 3 pm
1 pm – 2 pm
1 pm – 3 pm
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Washington Health Benefit Exchange
Health Literacy Update
September 12, 2014
Pam Cowley
Health Literacy Vision
All Washington residents know how and where to access health insurance.
All Washington residents understand their health insurance options, their
rights, their cost, their responsibilities and their coverage. All Washington
residents know the value of health insurance in staying healthy across the
lifespan.
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Phases of Work
Needs
Assessment
Design and
Development
Review and
Acceptance
Incorporate tools
into pertinent
areas of work
Survey of Navigator, Outreach and Health
Equity Technical Advisory; focus groups with
consumers and community partners. Finalize
decisions on strategies.
Creative development, exploration of
nontraditional tools and stakeholder
recommendations.
TACs and key stakeholders offered review.
Translation process begins.
Finalize tools and production. Storefront the
materials in the website, print shop and
outreach toolkits.
Timeline will be based on contract services agreements.
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Assessment, Design and Development
• Assessment Findings
• Key Materials
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Glossary of Terms (8 Languages)
Social Media most confusing insurance terms
Regional promotions
ABC’s of Insurance Guide
Getting Health Insurance if You’re Not a Citizen
Tribal Handbook
Infographics and video
• Timeline, Campaigns and Implementation
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Assessment, Design and Development
Clear and Simple Design
Available in 8 Languages
How it Works
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Assessment, Design and Development
Clear and Simple Design
Insurance Terms
How it Works
Available in 8 Languages
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ABC’s of Health Insurance
Based on data taken from Oct. 1, 2013 through Feb. 28, 2014
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Assessment, Design and Development
Step-by-Step Guide to Better Health
Available in 8 Languages
Reading Level Grade 5.3
Based on data taken from Oct. 1, 2013 through Feb. 28, 2014
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Regional Campaigns with Health Literacy Messages
Based on data taken from Oct. 1, 2013 through Feb. 28, 2014
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Washington Health Benefit Exchange
Washington Healthplanfinder Business Update
September 12, 2014
Kristi Stickland
New Branding
▪ SHOP has been rebranded to Washington Healthplanfinder Business
▪ Washington Healthplanfinder Business is a customer-friendly, online
marketplace that allows employers to compare plans, decide their
contribution level and manage payment – all in one place. Small
business owners can also access tax credits when they enroll through
Washington Healthplanfinder Business.
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Core Messages
▪ More control
▪ Through Washington Healthplanfinder Business, small business owners can choose the range of coverage they want
to offer and their contribution level.
▪ Employees have the freedom to view plans side by side and choose the level of coverage that fits their needs and
those of their family.
▪ Administrative ease
▪ Washington Healthplanfinder Business makes it easy for small business owners to see the costs and benefits of
covering themselves, their families and their employees.
▪ Washington Healthplanfinder Business makes the administration process simple through consolidated billing,
saving businesses time and hassle.
▪ Help is available
▪ If you have questions, expert support is available online, on the phone and in person through local brokers.
▪ There are hundreds of registered brokers who can answer questions and help small businesses cover their
employees through Washington Healthplanfinder Business.
▪ Washington Healthplanfinder Business is a reliable resource and the only place where small businesses can access
health insurance tax credits
▪ Washington Healthplanfinder has already helped a million individuals enroll in quality, affordable health coverage.
▪ Small business owners can access tax credits when they enroll through Washington Healthplanfinder Business.
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Carriers and Plans
▪ 23 plans approved by HBE Board of Directors in August
▪ Kaiser Health Plan of the NW: Clark and Cowlitz counties
▪ Moda Health: Statewide
▪ New broker Quoting Tool available in October
▪ Washington Healthplanfinder Business opens October 17, 2014
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Marketing
▪ Working with GMMB to develop communications and PR plan
▪ Target groups:
o brokers
o small business owners
o entrepreneurs
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mico-businesses
o industry professionals
o chambers of commerce
o business incubators
▪ Earned media: food truck events, partnerships, share your story
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Collateral Materials
▪ Available at wahbexchange.org
▪ Washington Healthplanfinder Business fact sheet
▪ Broker fact sheet
▪ Info postcard
▪ Toolkit for brokers
o Talking points
o Postcard for lead generation
o Social media content
o Web badges
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Broker Outreach
▪ Brokers are a key influencer of the success of Washington
Healthplanfinder Business
▪ Broker Trainings Sept.-Nov.
▪ Call to Action to find a broker is standard on all business
outreach materials
▪ Partnership with WAHU
▪ Business News: NEW bi-weekly newsletter
▪ Washington Healthplanfinder Business LinkedIn group
▪ Social media engagement
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Upcoming Outreach
▪ Social media- beginning of October
▪ Media- press releases, op-ed from HBE
▪ Partnerships:
o Puget Sound Business Journal
o Business Incubators
o Uber, Lyft or Yellow Cab
o WAHU
o Small Business Association
o Insurance Carriers
▪ Correspondence to 4,300 employer accounts
▪ Chambers of Commerce presentations
▪ Small Business Saturday- following Thanksgiving
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Questions and Comments
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