Transcript No Slide Title

Lessons Learned
May 21, 2008
GC’07 Conference Committee
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General Chair:
Jorome (Jerry) T. Gibbon, J&BG Consultants, USA
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GITC Advisor:
Paul Hartmann
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General Vice Chair:
Karl Rauscher, Bell Labs, Alcatel-Lucent, USA
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Local Arrangements Chair:
Donald Rickerson, Personal Satellite Network, Inc., USA
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Technical Program Chair:
Xuemin (Sherman) Shen, Univ. of Waterloo, Canada
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Patronage Chairman:
Tim Weil, Booz Allen Hamilton
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Tutorial Co-Chairs:
Thomas Hou, Virginia Tech., USA
Qiang Zhang, Univ. of Sci. and Tech., HK, China
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Exposition Operations Manager:
Stephanie Houck, Spargo
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Workshop Co-Chairs:
Ness B. Shroff, Purdue University, USA
Xiaojun Lin, Purdue University, USA
Exhibits Sales Representative:
Connie Shaw, Spargo
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Marketing Chair:
Denny Moen
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EXPO Chair:
Adam Drobot, Telcordia Technologies, USA
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Finance Chair:
Douglas H. Holly, JDSU, USA
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Design & Developers Forum Chair:
Jeff Friedhoffer, MIT Lincoln Laboratory, USA
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Treasurer:
Bruce Worthman, IEEE Communications Society
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Access’07 Business Forum Co-Chairs:
David Waring, Telcordia and WTC Liaison, USA
Dilip Krishnaswamy, Qualcomm, USA
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Conference Secretary and Local Administrative Support
Debra Meale, IEEE National Capital Area
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Student Travel Grant Chair:
Lin Cai, Univ. of Victoria, USA
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Meetings Managers:
June Leach-Barnaby, IEEE Communications Society
Gayle Weisman, IEEE Communications Society
Nov. 30, 2007
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Listen to and Utilize ComSoc Staff
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We started out wanting to do our own thing.
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We lacked the experience
We lacked the staff
About a year into the bid we changed and let
ComSoc set the overall direction
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They provided great advice
They helped us avoid many pitfalls
Their guidance provided great results
Marketing is a Good Investment
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Patron program to secure investors
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Find a contact in a company
Network at events
Comsoc member connections
Targeted Advertising in the local Area
to drive attendance
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Radio, Web, Papers
Local companies
Coordinate and Clarify Expo
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The role, purpose and relationship
of Expo was unclear
Patrons are a critical source of
income (10% of GC07)
Establishing ground rules and
coordinating Expo and Patron
programs is key to avoid confusion
Set-up a Volunteer CaptureCoordinator
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Over the years we had many people volunteer
that we did not effectively follow-up with.
We should have assigned someone to:
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Capture contact info and build a database
Captured their interest for later reference
Send out updates to let them know what was
happening
Ask them to take specific roles
It Takes A Great Team
One Last Thought
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The GLOBECOM 2007 Team would
particularly like to thank:
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June Leach-Barnaby
Gayle Weisman
Bruce Worthman
Although many people contributed it was
their guidance, vision, hard work and faith
in us that made this conference a success